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  • How IDG uses data to understand audience needs, enable growth, and bring in revenue

    Over the last couple of years, teams at IDG have been engaged in robust tactical changes, becoming laser-focused on data to understand their audiences’ needs and growth.

    Published 23 October 2017 Features
  • Bauer Media’s Lucie Cave on Heat’s innovative Facebook Live experiments

    There is now a small but growing number of examples of magazine brands who have harnessed Facebook Live to increase brand awareness, especially among a younger audience. One intriguing example though of how a media brand has worked in a commercial way with a third party on Facebook Live is Heat’s recent campaign with Lifetime TV.

    Published 23 October 2017 Features
  • British GQ partners with music platform Vero to build audience and engagement

    British GQ has launched a new partnership with social music platform Vero, to increase engagement and bring its audience (and new audience) specially-commissioned content focusing on music and music lifestyle.

    Published 23 October 2017 Features
  • How a ‘digital guy’ ended up running a fast-growing print paper

    We speak to The New European’s editor, Matt Kelly, on pop up publishing, identity media and how a ‘digital guy’ has ended up helming this year’s most noteworthy print success.

    Published 18 October 2017 Features
  • New skills will drive future publishing - FIPP chairman

    Without bringing newly skilled people into newsrooms, publishers will not succeed in the future. This was the stark warning delivered by Ralph Büchi, COO of the Ringier Group, CEO of Ringier Axel Springer Switzerland and newly elected chairman of FIPP, the network for global media.

    Published 16 October 2017 Features
  • Monetising video: a work in progress

    One of the topics under investigation at this year’s FIPP World Congress in London was the term ‘pivot to video’ and whether, given the relative cost of producing video content off extremely low CPMs (some as low as 15 US cents), pursuing a video strategy one that is paying off for content owners.

    Published 16 October 2017 Features
  • Proof that magazine media still deliver the best results for advertisers

    Magazines are a shortcut to quality and continues to deliver top results for advertisers, according to Linda Thomas Brooks, CEO at MPA, USA, said during a keynote on the second day of the FIPP World Congress in London (11 October) last week.

    Published 16 October 2017 Features
  • How artificial intelligence is set to impact media

    Artificial intelligence is a key technology that will transform many industries in the coming years. It is already playing an important role in the media, largely driven by the experiments of platforms like Google and Facebook.

    Published 15 October 2017 Features
  • Three top editors on the changing nature of the job

    Time was when the role of an editor was fairly straightforward, not any more. The digital revolution means most editors need to not only understand the art of storytelling, but also how to weave content across multiple platforms often aimed at different audiences.

    Published 15 October 2017 Features
  • How Auto Bild capitalises on a megatrend

    Worldwide interest in the technology that connects vehicles to the internet of things has prompted Axel Springer to develop a new brand - Connected Car. Its content has not only been integrated into existing brands but also lead to the development of new products and services, opening up new revenue streams for the publisher.

    Published 15 October 2017 Features

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