FEATURES

• Pillars for developing future proof revenue models

  The bedrock for building pillars to new revenue opportunities remains good content, Jonathan Wright, Global Managing Director at Dow Jones in Hong Kong told delegates on the first day of the 42nd FIPP World Media Congress in Las Vegas.

  Published 02 December 2019 Features
• Reuters' Hazel Baker on user-generated content and the challenge of deep fakes

  Over the past decade social media has provided a rich source of news for media companies. Yet the phenomenon of fake news, and in particular the emergence of deep fakes, has meant that organisations have had to tweak their approach.

  Published 02 December 2019 Features
• Condé Nast's Eric Gillin on brand building, listening, and solving problems

  Magazine brands, listening and monetisation were a hot topic of conversation at a fireside chat, at the FIPP World Media Congress, 13 November in Las Vegas with Eric Gillin, the chief business officer at Condé Nast's Culture division, and Peter Houston, Co-host of the Media Voices Podcast.

  Published 25 November 2019 Features
• Twitch's Burkhard Leimbrock on the evolution of the livestreaming platform

  In recent years, the Amazon-owned livestreaming video platform Twitch has become an increasingly attractive option for both brands and media companies who want to engage with young audiences. A site that was largely built on gaming activities has now evolved and features all kinds of content, including video from media behemoths like The Washington Post, Sky News and Cheddar.

  Published 25 November 2019 Features
• Declan Moore, Head of International at Wondery, on how to create chart topping podcasts

  “Literally anybody can create a podcast,” argues Declan Moore, Head of International at leading podcast studio, Wondery. “But few can make a good one; even fewer can tell a compelling story over multiple episodes; and only a select few can tell a compelling story that moves/touches people.”

  Published 25 November 2019 Features
• The commercial potential of thoughtful longform content

  Zetland is a Danish media company that aims to take its audience behind the news via the several longform stories and the podcast it issues each day to its 20,000 subscription paying members.

  Published 25 November 2019 Features
• Patrick Fischer on how Onefootball is winning with personalised content

  Berlin based Onefootball has been a key player in global sports content for over a decade. The app-based platform, which grew massively in the early days of the smartphone era, now delivers content in a variety of formats, including video and audio, to huge audiences across the globe.

  Published 25 November 2019 Features
• Financial Times launches boutique consulting firm using in-house talent, building off success

  Mid-October, The Financial Times launched a small consulting firm using its own in-house talent and learnings from it's own successful transformation, aiming to help other media and media-adjacent business. The consulting firm, FT Strategies, draws on the FT's data scientists, product managers and digital experts, and uses the FT’s deep experience and expertise in data and technology, to help organisations build successful customer-focused businesses.

  Published 25 November 2019 Features
• Big tech spotting potential of digital news subscriptions

  Big tech companies have spotted the potential and are already stepping into the space of paid digital news and magazine subscriptions.

  Published 14 November 2019 Features
• After chasing scale, Hearst is doubling down on influence

  Over the last number of years, Hearst and other major magazine media companies have been chasing scale. Magazine media companies all wanted to be big, explained Brooke Siegel, VP of Content at Hearst. Siegel, who oversees 25+ brands at Hearst, spoke about how Hearst is optimising content at FIPP World Media Congress in Las Vegas, on 12 November.

  Published 13 November 2019 Features