FEATURES

• Haymarket, Incisive, and Condé Nast on the importance of sustainability in publishing

  With a legacy emanating from a traditionally paper-based industry, publishers have been a pioneering force in the move towards more sustainable businesses practices. In a recent webinar for the UK Publishers Association (PPA), leading voices on the industry gave key insights into the implementation of sustainable publishing practices.  

  Published 15 July 2020 Features
• James Hewes: My media life

  FIPP President and CEO James Hewes spent 11 years at the BBC before joining FIPP in 2017. Here, he talks about the thrill of launching magazines, managing in a time of corona, and how working in the media really is the best job in the world.

  Published 12 July 2020 Features
• [Publishing during a pandemic] Content innovation: reconnecting with readers

  As the Covid-19 outbreak continues to change people’s lives, it’s also altering what they want to read. For publishers, assessing what your readers now need - and striking the right balance between informing and entertaining - is a crucial part of forging a way forward.

  Published 07 July 2020 Features
• Strength in numbers: Dow Jones and The Atlantic on how commercial partnerships drive growth after Covid-19

  As publishers look to successfully negotiate the new economic landscape created by Covid-19, commercial partnerships that drive growth back to the core brand will become increasingly important.

  Published 07 July 2020 Features
• As print is being demonised, it’s time to pull together

  As publishers face up to the existential threat posed by Covid-19, the last thing it needs is a self-inflicted wound. Yet, many working in distribution and the inflight sector fear that’s exactly what will happen unless there’s a concerted effort in the industry to debunk the myth that printed magazines are coronavirus super-spreaders.

  Published 30 June 2020 Features
• Sustainable publishing: how media companies are tackling climate change head on

  With coronavirus lockdowns around the world beginning to ease, the global public health conversation looks set to turn back towards climate change. Here, we look at how some of the world’s leading media companies are playing their part through sustainable practices.

  Published 18 June 2020 Features
• How to make your podcast the talk of the town

  The figures are in and it’s official – podcasts are popping up like mushrooms all around the globe. As new platforms are being developed to turn text articles into a spoken-word format for on-the-go ‘readers’, it’s a format that simply cannot be ignored by publishers.

  Published 09 June 2020 Features
• Meredith, HBR, Mondadori and more on how post-pandemic magazine offices will change

  With countries around the world beginning to ease restrictions, the thoughts of many in the magazine media industry are turning to when and how, and if they will return to the office.

  Published 02 June 2020 Features
• How to make copy creative and profitable

  With a surfeit of tools these days, creativity is easier to accomplish than ever. There is a caveat, however. During these tough times creative content has to have a measurable purpose within your business. How, for instance, does it tie into the subscription strategy?

  Published 02 June 2020 Features
• Travel + Leisure magazine: armchair trips provide escapism from lockdown

  On 20 May, Travel + Leisure magazine hosted a webinar looking at the luxury travel sector, both now and after Covid-19. A panel of editors from international editions around the world also examined how the magazine is tailoring its traditional content offering to meet the needs of audiences during the global lockdown. 

  Published 01 June 2020 Features