• Nordic warrior: transforming revenue models at Schibsted

    Norwegian-headquartered media giant Schibsted is often held up as a business that has transformed itself in recent years to remain relevant and thriving. Tor Jacobsen, SVP and chief consumer officer at Schibsted Media explains how the company has retained a focus on revenue generation during that transformation, and the role data is playing in driving growth.

    Published 19 June 2019 Features
  • Finding a home at Penske Media, Rolling Stone 'poised to continue to tell world's most important stories... for decades to come'

    For over 50 years, Rolling Stone has been iconic in its coverage of music and popular culture, political journalism and commentary. From the Beatles' Magical Mystery tour to Shawn Mendes, Rolling Stone has covered the greatest rockstars, the hottest celebrities, the biggest political stories. Called a 'counterculture bible' by The New York Times, the magazine has launched careers, defined what was cool, inspired a rock song, been embroiled in controversy, and over the last two years, found a new home with Penske Media Corporation. 

    Published 17 June 2019 Features
  • How to fix broken digital ad models

    Despite popular belief, subscriptions and paywalls will not be the silver bullet most digital publishers have been waiting for. Instead, publishers should be exploring innovation in digital advertising formats, said Jessica Rovello, co-founder and CEO, Arkadium, USA, at this year's Digital Innovators' Summit in Berlin. She proposed four new formats as a good place to start.

    Published 17 June 2019 Features
  • American and European publishers learn from each other as advertising models converge

    In March, I attended the FIPP Digital Innovators’ Summit in Berlin and left with the realisation that advertising-related problems in Europe are the same ones we’re facing in America: media fragmentation, a failing business model, fraud, and the emergence of social platforms that distribute our content for free and control the ad spend.

    Published 12 June 2019 Features
  • How The New York Times' AI-driven data insight tool is informing ad campaigns

    For publishers, AI-driven tools have largely been used for editorial purposes, to write articles on themes like sports scores, weather forecasts and real estate sales. For example, Reuters uses an AI-based tool called NewsTracer to sift through millions of tweets in real time, to flag potential news stories, for its journalists. UK-based Reach does something similar, using an AI-based tool called Krzana to monitor 60,000 online sources to alert journalists to breaking news, and Forbes has tested an AI-based tool to draft stories for contributors. Publishers have also leveraged artificial intelligence to power content recommendations, to edit homepages, and for translation.

    Published 10 June 2019 Features
  • How Canon is using digital to breathe new life into print

    Cathy Bittner, business development manager, graphic arts, for Canon Europe spoke at this year’s Digital Innovators Summit (DIS) in Berlin. Here, she talks us through how modern innovations in digital technology are leading to a resurgence in the power of print. 

    Published 10 June 2019 Features
  • A blueprint for successful change

    Martha Stone Williams, CEO of World Newsmedia Network, discusses how the media industry must adapt to embrace innovation, how data and measurement must be the cornerstone of strategy and direction, and successful media firms implement a culture of experimentation.

    Published 10 June 2019 Features
  • Allrecipes' unlocks audio content through Meredith's SmartCodes

    About nine months after including SmartCodes across its portfolio, Meredith has ventured further into multimedia, by incorporating audio content into the array of opportunities and experiences its readers can access through its exclusive QR codes.

    Published 06 June 2019 Features
  • Increasing accountability through innovations in service journalism

    People in power should be held accountable through service journalism. To achieve this two innovations in journalism were highlighted at this year’s Digital Innovators’ Summit in Berlin: filling information gaps to supply communities with vital information to live their lives and collaboration between newsrooms to get reporting done that would historically fall through the cracks.

    Published 03 June 2019 Features
  • Elle and Twitter: a platform partnership made in heaven?

    At this year’s UK Professional Publisher’s Association (PPA) Festival in London, we heard from Natasha Bird, digital editor for Elle Magazine, and Reece Brown, partnerships manager for Twitter, on how traditional and social publishers are working together to forge new media partnerships. 

    Published 03 June 2019 Features
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