• Has the time come for content micropayments?

    In the ongoing search for new sources of revenue, magazine publishers have always been enthusiastic about the prospect of charging readers small sums of money to read individual articles. Yet until fairly recently, monetising content in this way has been thwarted by the lack of a simple-to-implement, user-friendly solution and a fear that consumers simply won’t pay.

    Published 09 November 2018 Features
  • What global publishers can learn from South African media

    South Africa is a diverse country with many different cultures, languages and values, which can make it a challenging place for magazine publishers. Yet in its 34-year history, Associated Media Publishing has continually grown - delivering first class print and now digital products. It has harnessed data and technology to bring it closer to its readers, while at the same time innovating in areas like user experience and ecommerce.

    Published 08 November 2018 Features
  • Harvard Business School and Oxford University Researcher Greg Piechota on adapting to media change

    Harvard Business School and Oxford University Researcher, Greg Piechota, here looks at the state of the current media industry. In a speech originally delivered at FIPP Asia, he analyses challenges, forces for transition, and ultimately how the industry can adapt to change.  

    Published 08 November 2018 Features
  • How DriveTribe has found gold dust in engagement

    In less than two years the global automotive online community platform, DriveTribe has grown into a thriving social ecosystem with one of the most engaged audiences on the planet. Monetising from engagement, and not scale, was the next logical step, explains DriveTribe CEO Jonathan Morris.

    Published 06 November 2018 Features
  • Five key media tech trends from October

    The line between media and politics disintegrated in October, as Facebook hired Nick Clegg to head up global affairs and communications. We’ve got that and the rest of the month’s top media tech trends for you here. 

    Published 06 November 2018 Features
  • How brand extensions can transform a media business

    Created in the midst of the digital boom of the last decade, Active Interest Media (AIM) has made a name for itself as company that has innovated in media brand extension. Across its five core media channels of magazines and websites it has developed a business that leverages the audiences that it has curated, and the expertise of its editorial and commercial teams, to offer a portfolio of services to readers and advertisers.

    Published 05 November 2018 Features
  • The transformation of Bloomberg Media

    From television profits to paywalls and everything in between, Parry Ravindranathan, managing director international, Bloomberg Media Group, here talks about the transformation of Bloomberg Media and some of the key driving forces behind the brand’s success. 

    Published 01 November 2018 Features
  • The Mr. Magazine™ interview: Real Simple, bucking the trends by giving readers a “Life Made Easier”

     “It’s our usefulness. We promise women that we’re going to help them get organised, get in control, and give them back time. We sold more issues, the August issue of Real Simple, on newsstands in 2018 than we did in 2017. And the cover line was 'More Time for You.' And I really think that is what women are looking for; they feel busy, and life for women in 2018 is complex as it was when we launched, but maybe even more so now. And there’s something useful for women throughout this magazine. It’s an uplifting, positive message that we have for women.” Leslie Yazel, editor-in-chief, Real Simple

    Published 31 October 2018 Features
  • Why Hearst's BestProducts.com is an ecommerce testing ground for the publisher

    In the three years since Hearst's BestProducts.com was launched, the site has proved a valuable testing ground for ecommerce practices that extend across the company's portfolio.

    Published 29 October 2018 Features
  • Mads Holmen on data and AI: "Think outcome and business case first, not technology and algorithms."

    Mads Holmen is founder of Bibblio, a company that helps publishers increase audience and revenue, avoiding invasive adtech. He'll be speaking at this week's Data and AI for Media conference in London.

    Published 29 October 2018 Features
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