• Hearst's House Beautiful builds house-sized brand extension

    House Beautiful's latest brand extension is their first-ever custom-built show house, the culmination of the magazine's year-long wellness initiative.

    Published 02 May 2018 Features
  • Five key media tech trends from April

    The media industry was in the consumer press spotlight again in April, as Sir Martin Sorrell resigned from WPP and Facebook’s Mark Zuckerberg took to the US congressional stand. We look at five of the key media tech trends from the month here.

    Published 30 April 2018 Features
  • Why the licensing format remains healthy - an interview with Daniel Gesse of G+J

    Despite challenges, licensing cooperations between publishers continue to offer the best way to start innovative and successful magazine brands with lean local structures at low costs, says Daniel Gesse, deputy head of international brands and licenses at Gruner + Jahr (G+J) International Magazines.

    Published 30 April 2018 Features
  • How Woman's Day connects with their 20-million strong female audience

    Pivot to your readers: it's the key to revitalisation, readership and revenue for Hearst's Woman's Day magazine. Susan Spencer, Woman's Day editor-in-chief since 2012, explained that the 80-year-old publication has been doing that since day one. 

    Published 30 April 2018 Features
  • How Seventeen helps teens engage in social activism

    On March 24, Seventeen magazine rolled out an initiative to bring 30 New York City teen activists to the #MarchForOurLives in Washington, D.C. The event, which was created and led by students, saw tens of thousands of people, including students, march down Pennsylvania Avenue to condemn gun violence and mass shootings in schools and call for increased safety regulations. (There were also over 800 'sibling' marches held in cities around the world.)

    Published 26 April 2018 Features
  • Artificial intelligence - an opportunity for publishers?

    The rise of artificial intelligence in general, and machine learning in particular, has been an emerging theme at DIS for several years now. In 2018 the topic hit the mainstream as it was analysed in no fewer than five sessions with eight experts giving their views. The topics the presenters ran through ranged from the general impact AI will have on society, through to advice on how to harness the technology to monetise content now.

    Published 25 April 2018 Features
  • Deep dive: What can media brands do to differentiate themselves? Community is key, and other lessons

    A few years ago at the Digital Innovators’ Summit, everyone was talking about free content and advertising, with the rising use of ad blockers in the forefront of everyone’s minds. This year, however, the strongest takeaway was that publishers are no longer in defence mode: with most now employing a paywall or subscription model, it’s been proven beyond doubt that people will pay for quality content. So now that publishers have a bit of breathing room, another question arises: what should they do to stand out from the crowd?

    Published 24 April 2018 Features
  • How constraints breed creativity for Attica Media Group’s digital transformation

    Attica Media Group, a member of Mondadori Group, was founded in 1994. Today, it is one of the largest media companies in Greece, with a portfolio of brands, magazine titles, radio stations and digital properties. According to Dimitris Nikolakopoulos, digital CCO at Attica, the company’s transformational path has been anything but dull.

    Published 22 April 2018 Features
  • The difference between artificial intelligence and automation

    As the emergence of AI grows stronger, many have begun to conflate this technology with the previous wave of automation that has gone before it. Chris Boos, CEO and founder of Arago refutes this stance, and explains how publishers and other businesses are already practically applying artificial intelligence to their brands.

    Published 17 April 2018 Features
  • When advertising goes… DIS focus on alternative revenue streams

    With both the dream of monetising reach and the digital advertising model going up in smoke for publishers, several speakers at this year’s Digital Innovators’ Summit in Berlin turned their focus to alternative revenue streams. Apart from subscription models, ecommerce received special attention.

    Published 16 April 2018 Features
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