Quantcast
return Home

Mondadori adds Dr Good! to further tap France’s healthy lifestyle trend

In France, Dr. Michel Cymes has established himself as a well-known personality and recognised health expert on television and radio. He has chosen the French affiliate to Italy’s largest publishing house, Mondadori, to launch his own bi-monthly magazine.

The first week in September has seen the launch of Dr Good!, a new French lifestyle title which is, in essence, a brand extension of one of France’s most favourite health personalities on television and radio, Dr Michel Cymes.  

Launched by Mondadori France on Cymes’ request, the bi-monthly is punted by the publisher as the “embodiment of Cymes, who shares his knowledge and advice to influence lifestyle habits and encourage readers to remain healthy”. The first print run of the Dr Good! - with 132 pages selling at €2.95 (US$3.53) - was 130,000 copies with a targeted bi-monthly print run of 60,000 in future. 

 

Dr Good cover ()

 

According to Carole Fagot, Mondadori France’s executive director for women, science and leisure publications, the new title fits neatly into two areas of expertise: the health knowledge of Dr. Cymes and the experience of Mondadori, who already publishes two healthy and lifestyle magazines: Top Santé (Top Health) and Vital - with 330,000 and 67,000 monthly sales respectively. 

The new title is not alone in taking advantage of a recent trend in France to invest in healthy living and positive lifestyle changes. In the last months three new healthy lifestyle magazines have been launched in France: ‘I'm interested in Health’ by Prisma, ‘Sens and Health’ by Le Monde Group and ‘Doctissimo’ by Pressmaker. 

Dr Good! is unique, however, says Fagot, because Cymes’ focus is on preventative behaviour and healthy living as opposed to offering solutions to existing health problems. Dr Good! is an "innovative approach of well-being and health, a lifestyle consumer magazine”. 

The publisher says Cymes has been committed to the launch of a magazine with his name on it for some time. His belief is that there is a real need for a magazine with a positive health message in France. It is for this reason that he will personally be involved in concept, content creation and curation. 

Working with editor-in-chief Stéphane Dellazerri (who is the current editor-in-chief of Top Santé) and a team of experienced Mondadori France journalists, Cymes will write the editorial summary of the magazine, propose content by participating in editorial committee meetings, proofread text and medical papers, as well as validate coverage and advertisements. 

 

Dr Good pages ()

 

Quoted by Le Figaro, Cymes warned that he will also have a say in the doctors and experts interviewed. Some, “with dubious ethics”, will not have the right to be quoted in Dr Good!. The same vetting will happen for potential advertisers. "I refuse to associate my image with non credible advertisers.” 

According to Fagot, advertising support has been “a real success” for the first issue. Advertisers include auto brands, food brands, beauty and health brands, the national cancer league and communications companies. 

The first issue covers matters such as how to better understand your body and health, a complete file on how to nurture a healthy heart, how to self-diagnose latent ailments, natural beauty, how to change bad habits, nutritional advice and health news.

More like this

Condé Nast launches Healthyish, a new brand from Bon Appétit

Time Inc. launches Time Health

How Hearst Fujingaho plans to bring 'healthful beauty' to Japan

Rodale Inc. partners with Global Media Group to publish Men’s Health Portugal

How Mondadori in Italy turned a website into a top selling print magazine

  • Proof that magazine media still deliver the best results for advertisers

    Magazines are a shortcut to quality and continues to deliver top results for advertisers, according to Linda Thomas Brooks, CEO at MPA, USA, said during a keynote on the second day of the FIPP World Congress in London (11 October) last week.

    16th Oct 2017 Features
  • Are digital editions dead?

    Digital editions have been around for a long time, going all the way back to the late 90's. But in 2010 when the iPad hit the digital runway, publishers jumped on the tablet bandwagon faster than they could shout, “Hallelujah!”. The struggling publishing industry had found itself a saviour.  

    16th Oct 2017 Opinion
  • Download the FIPP World Congress 2017 speaker presentations

    View and download the speaker presentations from the FIPP World Congress, 9-11 October 2017, London.

    19th Oct 2017 FIPP News
  • New skills will drive future publishing - FIPP chairman

    Without bringing newly skilled people into newsrooms, publishers will not succeed in the future. This was the stark warning delivered by Ralph Büchi, COO of the Ringier Group, CEO of Ringier Axel Springer Switzerland and newly elected chairman of FIPP, the network for global media.

    16th Oct 2017 Features
  • How artificial intelligence is set to impact media

    Artificial intelligence is a key technology that will transform many industries in the coming years. It is already playing an important role in the media, largely driven by the experiments of platforms like Google and Facebook.

    15th Oct 2017 Features

Video

Visit our Youtube channel

FIND OUT MORE

In this article

SUBSCRIBE

FIPP newsletters allow you to keep up with industry trends, research, training and events across the world

FIND OUT MORE

SHARE YOUR NEWS

Get global coverage of your launches, company news and innovations

FIND OUT MORE
Go to Full Site