FIPP Insider Milan and Madrid final agendas now live: last chance to get your free pass

Registration

Welcome to FIPP Insider Milan

Carlo Mandelli, Chairman and CEO, Mondadori International Business, Italy

Introduced by James Hewes, President and CEO, FIPP

Lessons from top media thinkers from around the world

At the FIPP and VDZ Digital Innovators Summit in Berlin in March and at the 41^st FIPP World Congress in London in October last year, some 150 top international speakers shared cutting edge insights and ideas with media and technology colleagues from around the world. We have distilled the ideas into key lessons to be applied for the future health of the industry…

James Hewes, President and CEO, FIPP

Why only journalism worth paying for will save journalism

A key recommendation from this year’s FIPP and IMC Innovation World Report is for publishers to double down on developing so-called reader revenues. Andrew Rolf is here to talk more about this and other key findings in the report for 2018/19.

Andrew Rolf, EMEA Director, Innovation Media Consulting, UK

Media planning for a global brand

In this session Simon will share his experiences from working at various global brands when planning digital marketing campaigns. He will talk about what he looks for in media owners, partnerships and agencies and what good looks like as well as some of the key challenges that he faces.

Simon Wood, Digital Marketing Specialist, The Stars Group, UK

Networking coffee

Developing new brand channels to build a sustainable media model

Audiences engage across multiple platforms and channels, creating opportunities to touch their lives in multiple ways while building out a more sustainable media model. Here how Mondadori is going about building Giallo Zafferano into a multi-platform powerhouse.

Daniela Cerrato, Head of Digital Product Marketing, Giallo Zafferano, Mondadori, Italy

Innovation and trust at Schibsted

In this session, Helje will explain (1) how Schibsted innovated with online video to find new audiences and revenues and (2) how Schibsted and other publishers in Norway are working together to tackle fake news and develop trust through a project called Faktisk. Hear more.

Helje Solberg, CEO at VGTV and Chair at Faktisk, Schibsted, Norway

How user experience impacts your business – for better or for worse

There have always been three ways to pay for digital services: cash, data, attention. This has ultimately driven user experience and monetisation for the underlying content of the internet. However in the last ten years the triangle of trust between brands, publishers and consumers has been put under threat, with brands paying less (lower CPMs), consumers using adblockers or refusing to pay, and publishers overloading the page with ads to an attempt cover the falling CPM prices. In the short, the internet is at breaking point. How do we fix it?

Rupert Harrow, International Business Development, Rezonence, UK

Wrap-up and networking lunch

Registration

Welcome to FIPP Insider Madrid

Lessons from top media thinkers from around the world

At the FIPP and VDZ Digital Innovators Summit in Berlin in March and at the 41^st FIPP World Congress in London in October last year, some 150 top international speakers shared cutting edge insights and ideas with media and technology colleagues from around the world. We have distilled the ideas into key lessons to be applied for the future health of the industry…

John Schlaefli, Chief Revenue Officer, FIPP

Why only journalism worth paying for will save journalism

A key recommendation from this year’s FIPP and IMC Innovation World Report is for publishers to double down on developing so-called reader revenues. Andrew Rolf is here to talk more about this and other key findings in the report for 2018/19.

Andrew Rolf, EMEA Director, Innovation Media Consulting, UK

Networking coffee

How user experience impacts your business – for better or for worse

There have always been three ways to pay for digital services: cash, data, attention. This has ultimately driven user experience and monetisation for the underlying content of the Internet. However in the last ten years the triangle of trust between brands, publishers and consumers has been put under threat, with brands paying less (lower CPMs), consumers using adblockers or refusing to pay, and publishers overloading the page with ads to an attempt cover the falling CPM prices. In the short, the Internet is at breaking point. How do we fix it?

Rupert Harrow, International Business Development, Rezonence, UK

Innovation and trust at Schibsted

In this session, Helje will explain (1) how Schibsted innovated with online video to find new audiences and revenues and (2) how Schibsted and other publishers in Norway are working together to tackle fake news and develop trust through a project called Faktisk. Hear more.

Helje Solberg, CEO at VGTV and Chair at Faktisk, Schibsted, Norway

What have we learned from Spanish consumers in the past year?

Every year, The Cocktail Analysis publishes a report with the more than 200 research studies into the behaviour of Spanish consumers, trying to identify the most relevant insights that also help foresee consumer market evolution. Felipe Romero is here to share lessons for the future based on the past year’s research.

Felipe Romero, Co-director, The Cocktail Analysis

Close of FIPP Insider Milan

John Schlaefli, Chief Revenue Officer, FIPP

Networking lunch