return Home

FIPP World Congress 2017 | Meet the speaker: Gina Johnson, Motivate Media Group

Gina Johnson is editorial director at Motivate Media Group in the United Arab Emirates. She'll be speaking at the 41st FIPP World Congress, taking place from 9-11 October in London.

***See more about the FIPP World Congress here and sign up here.***

Gina Johnson ()

Gina has 30 years’ experience in the media industry working in major international cities and emerging markets. She has held senior publishing roles in Australia, Singapore, London and Dubai.

She currently holds the position of editorial director at Motivate Media Group, forming part of the executive management team of Dubai's most established publishing company.

Overseeing a portfolio of more than 30 market-leading consumer, contract and digital platforms, brands within her remit include What’s On, Emirates Woman, Gulf Business and a multi-platform suite of content projects for Emirates Airline including the inflight magazines Open Skies (English and Arabic versions) and Portfolio.

Gina has extensive proprietary, consumer and content marketing launch experience as well as ongoing responsibility for the strategic publishing development of established brands. In her current role she works in partnership on an international licensee basis with companies including Conde Nast, Haymarket and Dennis Publishing.

Gina will speak at the 41st FIPP World Congress, 9-11 October 2017 in London, the UK. Meet him there. 

Congress 2017 horizontal ()

More like this

[Congress Q&A] How prepared are you for another fundamental shift in how your audiences behave?

[Congress speaker Q&A] How Harvard Business Review is embracing the future

[Congress speaker Q&A] 'Experiment with VR, but the bigger opportunity is AR’

[Congress speaker Q&A] Lessons for all publishers from the transformation of Abril in Brazil

[Congress speaker Q&A] Inside view: the battle for top talent across media, tech and other sectors

  • How subscriptions became a driver of profit at The Economist

    Subscriptions have become The Economist’s biggest income stream in the past seven years. Michael Brunt, chief marketing officer and managing director, circulation at The Economist explains how they managed to transform the 174-year old title’s circulation business into the biggest driver of profits.

    9th Nov 2017 Features
  • Do publishers and platforms really need one another?

    We speak to media and social media blogger, consultant and lecturer Adam Tinworth on the evolving relationship media brands have with social platforms.

    8th Nov 2017 Features
  • The state of brand licensing around the world

    Recently, there has been a period of time where there was somewhat of a slow-down in international brand activity as companies focused on shoring up their bases. However, this year we have seen an increasing number of reports surfacing about media companies adopting a more global outlook again – at least in certain segments. Does this mean a renewed focus on brand licensing, and in what form? And what is the outlook as we head into 2018?

    13th Nov 2017 Features
  • CDS Global and Zeddit announce tech partnership to help publishers grow print magazine subscriptions

    CDS Global and Zeddit announced a strategic technology partnership in the UK and Australia to provide advanced subscriber conversion capabilities for print magazine publishers. The partnership will focus on improving the conversion of visitors to magazine websites into subscribers for CDS Global clients.

    13th Nov 2017 Industry News
  • How Egmont is reaping rewards from creating ALT.dk

    One of the biggest drives for publishers in the past decade or two have been transitioning their print content to digital. For some it is all about maintaining the magazine's brand essence online, yet others have enjoyed success in amalgamating print publications to create new web first brands.

    13th Nov 2017 Features

Video

Visit our Youtube channel

FIND OUT MORE

In this article

SUBSCRIBE

FIPP newsletters allow you to keep up with industry trends, research, training and events across the world

FIND OUT MORE

SHARE YOUR NEWS

Get global coverage of your launches, company news and innovations

FIND OUT MORE

Upcoming @ FIPP

What’s happening now, what’s coming next

Go to Full Site