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UPM and FIPP sign multi-year strategic brand partnership

UPM, the Biofore Company, and FIPP, the network for global media, have signed a strategic brand partnership agreement running through 2018 and 2019, including the 42nd FIPP World Media Congress taking place in November 2019.

FIPP UPM ()

UPM Communication Papers is the world's leading producer of graphic papers, offering an extensive product range for advertising and publishing as well as home and office use. More about UPM Communication Papers and its products at upmpaper.com. FIPP is a global membership association for media and media-related companies. See more about FIPP’s members here.

 

Ruud van den Berg ()

Ruud van den Berg

 

Ruud van den Berg, senior vice president of magazines, merchants and office of UPM Communication Papers said: “The strategic partnership with FIPP is consistent with our mission to support and serve global media industry. At UPM, we believe in the future where paper and digital channels complement each other. As a loyal partner of FIPP, we have taken part in shaping the future of magazine media since decades. We are delighted to work with a partner that is truly committed to the prosperity of media industry and assisting innovation and knowledge-sharing to take it into the future.”

 

James Hewes (James Hewes)

James Hewes

 

James Hewes, president and CEO of FIPP said: “FIPP is delighted to announce that it has a signed a multi-year partnership agreement with UPM, The Biofore Company. UPM is the world’s largest bioindustry company and is a long-standing supplier to most of the publishing industry.

"Our partnership will see UPM at the forefront of all FIPP’s activity, including: - regular insights into UPM’s latest product innovations; - coverage of the latest developments in their ongoing quest for greater sustainability; a significant presence at all FIPP events, concluding with the 2019 FIPP Congress in Las Vegas.

"We are delighted to be enhancing our partnership with our good friends at UPM. Their commitment to sustainability and innovation is truly remarkable. We are really excited at the prospect of working with them to spread these messages to the rest of the industry.”

 

About UPM:

UPM leads the forest-based bioindustry into a sustainable, innovation-driven and exciting future across six business areas: UPM Biorefining, UPM Energy, UPM Raflatac, UPM Specialty Papers, UPM Communication Papers and UPM Plywood. UPM provides sustainable and safe solutions to the growing global consumption. Products are made of renewable and recyclable materials. The group employs around 19,100 people worldwide and its annual sales are approximately EUR 10 billion. UPM shares are listed on NASDAQ OMX Helsinki. UPM - The Biofore Company

UPM Communication Papers’ high performing paper and services add value to our customers' businesses, while actively fulfilling demanding environmental and social responsibility criteria. With headquarters in Germany, UPM Communication Papers employs approximately 8,000 people. For more about UPM Communication Papers and its products at upmpaper.com or contact marketing and communications Manager Eveliina Lakka at eveliina.lakka@upm.com. Follow UPM Communication Papers on Twitter and LinkedIn.

 

About FIPP: 

FIPP is the network for global media, with a membership representing quality content publishers and related businesses around the world. FIPP exists to help its members develop better strategies and build better businesses by identifying and communicating emerging trends, sharing knowledge, and improving skills, worldwide. This is done through online and offline channels such as digital, print and events. For more about FIPP, visit fipp.com. For more information about FIPP, visit fipp.com or contact a team member of FIPP.

 

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