return Home

Axel Springer's Insider Inc. and eMarketer to merge

Axel Springer announced plans to bring together its US companies Insider Inc. and eMarketer in 2020.


Insider Inc eMarketer ()


Insider Inc. publishes Business Insider, Markets Insider, Insider and provides subscribers with insight, data, and analysis via Business Insider Intelligence (BII). eMarketer provides research in the digital space of marketing, media, and commerce. 

The combined group will benefit from BII’s expanding breadth of coverage and the large platform of Business Insider, while leveraging eMarketer’s brand recognition, credibility, and proprietary methodology.

Jan Bayer, president News Media International at Axel Springer SE, said: “We are very happy with Insider and eMarketer. Thanks to the excellent teams and great leadership of Henry Blodget, Terry Chabrowe and Geoff Ramsey, both companies are perfectly positioned in terms of relevance, products and financial performance. As we are entering the next phase of our US growth strategy, we will combine the growth and reach of Insider Inc. with the unsurpassed expertise of eMarketer, thereby creating the condition for sustainable long-term growth also in the B2B sector. Insider and eMarketer will both benefit from this next phase of development. They will be able to expand their market position in the US and internationally, informing and educating more customers with their enhanced products and services.”

Insider and eMarketer will join forces on January 1, 2020. Henry Blodget, founder and CEO of Insider, will serve as the CEO of the new group. President of the newly formed joint division for business information services will be Barbara Peng, currently president of BII. Geoff Ramsey, co-founder and chief content officer of eMarketer, will become chief evangelist of the newly formed B2B division. Terry Chabrowe, co-founder and CEO of eMarketer, will serve on the board of directors and will advise on strategic decisions.

Said Henry Blodget, added: “BII and eMarketer are both excellent at what they do – but combined they will be a force to reckon with. Our plans for the combined group are ambitious: Together with our colleagues from eMarketer we want to build the next generation digital research company that will be the go-to place for those shaping the digital transformation happening across all industries.”

Said Terry Chabrowe: "The team at eMarketer has accomplished a lot – but there’s a lot more potential out there. Bringing Insider Inc. and eMarketer together makes complete strategic sense and will enable both companies to grow to the next level. I am excited about the future and looking forward to working with the group and its leadership team.”

Geoff Ramsey said: “I am proud of what we have built at eMarketer and so grateful for the excellent team that has made our success possible. And now with our colleagues at Insider Inc., we have the right, complementary partner to help us scale to the next level, benefiting our clients with expanded content coverage and enhanced tools. I am looking forward to actively shaping this next phase together with my colleagues Henry and Barbara and with Terry as advisor.”

Insider employs around 500 people worldwide. About 160 people work at eMarketer. Both companies are based in New York.

Axel Springer is a member of FIPP.


More like this

Axel Springer’s head of technology and data on cultural and digital transformation

Axel Springer International Paid Content Summit 2019 focuses on subscriber retention

Axel Springer acquires paid content technology company CeleraOne

Axel Springer head of data and tech: Media culture overhaul needed to save journalism

  • How The New York Times' AI-driven data insight tool is informing ad campaigns

    For publishers, AI-driven tools have largely been used for editorial purposes, to write articles on themes like sports scores, weather forecasts and real estate sales. For example, Reuters uses an AI-based tool called NewsTracer to sift through millions of tweets in real time, to flag potential news stories, for its journalists. UK-based Reach does something similar, using an AI-based tool called Krzana to monitor 60,000 online sources to alert journalists to breaking news, and Forbes has tested an AI-based tool to draft stories for contributors. Publishers have also leveraged artificial intelligence to power content recommendations, to edit homepages, and for translation.

    10th Jun 2019 Features
  • Finding a home at Penske Media, Rolling Stone 'poised to continue to tell world's most important stories... for decades to come'

    For over 50 years, Rolling Stone has been iconic in its coverage of music and popular culture, political journalism and commentary. From the Beatles' Magical Mystery tour to Shawn Mendes, Rolling Stone has covered the greatest rockstars, the hottest celebrities, the biggest political stories. Called a 'counterculture bible' by The New York Times, the magazine has launched careers, defined what was cool, inspired a rock song, been embroiled in controversy, and over the last two years, found a new home with Penske Media Corporation. 

    17th Jun 2019 Features
  • How to fix broken digital ad models

    Despite popular belief, subscriptions and paywalls will not be the silver bullet most digital publishers have been waiting for. Instead, publishers should be exploring innovation in digital advertising formats, said Jessica Rovello, co-founder and CEO, Arkadium, USA, at this year's Digital Innovators' Summit in Berlin. She proposed four new formats as a good place to start.

    17th Jun 2019 Features
  • A blueprint for successful change

    Martha Stone Williams, CEO of World Newsmedia Network, discusses how the media industry must adapt to embrace innovation, how data and measurement must be the cornerstone of strategy and direction, and successful media firms implement a culture of experimentation.

    10th Jun 2019 Features
  • Condé Nast International launches Vogue Business Talent

    Condé Nast International today announced the launch of Vogue Business Talent, a curated recruitment platform for professionals seeking opportunities with the world’s leading fashion brands. The new platform, launching with selected opportunities in London, New York, Paris, Milan and Hong Kong forms part of Vogue Business, the online B2B publication launched in January 2019.

    12th Jun 2019 Industry News
Go to Full Site