From 1 October 2018, the Bild Group will use Taboola’s recommendation technology across its digital divisions. Within the scope of a strategic partnership, content recommendations for increasing user activation and retention as well as content marketing campaigns to monetise reach are served on the basis of Taboola’s technology.
Both partners want to further develop the recommendation technology together in order to further optimise the promotion of the paid content offer Bildplus and to enable the use of real-time data for the editorial teams.
The placement of content marketing campaigns will also be possible through Media Impact.
The digital divisions of the Bild Group include bild.de, bz.de, autobild.de, computerbild.de, sportbild.de as well as the verticals fitbook.de, noizz.de, stylebook.de, techbook.de and travelbook.de.
Stefan Betzold, managing director digital of Bild Group, said: “In cooperation with Taboola we want to further advance the topic of content recommendations on our portals. By combining our experience in digital subscription models and user engagement with Taboola’s technology and big data expertise, we want to jointly develop exciting product innovation to expand our monetisation strategy for our advertising partners and readers.”
Adam Singolda, CEO Taboola, added: “I am very pleased to enter into a strategic partnership with Axel Springer’s Bild Group. The joint commitment of our two companies will help to foster product innovation in the coming years. With our technology we want to make a contribution to strengthen quality journalism and to delight the readership on the pages of the Bild Group with new and interesting content and products.”
Axel Springer is a member of FIPP.
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