Haymarket Media Group announced a new partnership with Bicester Heritage and Historic Promotions, the team behind Flywheel - the festival of classic wings and wheels, held at the UK’s best-preserved WW2 RAF Bomber Station.
The partnership will see the creation of a major new headline event in the motor enthusiasts’ calendar, building on the success of Flywheel (which has just celebrated its third year) and hosted in Oxfordshire by Bicester Heritage - the national centre for historic motoring enterprise. Haymarket will partner with Bicester Heritage and Flywheel - produced by Historic Promotions - to develop this new event.
The Classic and Sports Car Show in association with Flywheel will take place in June 2018 and is set to become a new must-visit historic motoring event for serious collectors, like-minded enthusiasts and all the family.
Haymarket CEO Kevin Costello said: “This partnership has real horsepower. Our track record in motoring media means we reach millions of petrolheads every month. Bicester Heritage has the ideal historic setting and Historic Promotions have built something unique with their wings and wheels experience, Flywheel. Together we will create an event that will come to define the popular heritage motoring experience.”
Bicester Heritage managing director Daniel Geoghegan said: “Bicester Heritage is about the future of the past and has at its heart a vision to secure a robust and dynamic future for historic motoring for everyone who enjoys historic vehicles. Partnering with Haymarket - and building on our established relationship with Historic Promotions through Flywheel - provides a wonderful platform for us to create a new way to bring thousands of enthusiasts together in the enjoyment of historic vehicles.”
Historic Promotions commercial director Richard Grafton added: “We specialise in understanding the way to create and blend content together from the classic motoring, motorsport, aviation and military sectors, making live experiences which deliver as much to specialist collectors as they do to excited families. We’re really looking forward to working with Haymarket and Bicester Heritage to develop this exciting event combining two great brands in one superlative location for the perfect weekend!”
As well as Classic & Sports Car, the event will be supported by Autocar and PistonHeads.
Haymarket Media Group is a member of FIPP.
More like this
Hearst and Rodale Inc. announced that Hearst has agreed to acquire the magazine and book businesses of Rodale.19th Oct 2017 Industry News
Time Out Group announced that it has signed a lease agreement for a new Time Out Market in Boston, Massachusetts, with the benefit of planning for the site already secured.3rd Oct 2017 Industry News
TheExcursionist.com and The Excursionist magazine aim to help customers inspire their next holiday.2nd Oct 2017 Industry News
Samuel Irving “Si” Newhouse, Jr., joined Condé Nast in 1961 after it had been acquired by his father, Samuel I. Newhouse in 1959. He served as chairman of Condé Nast beginning in 1975.2nd Oct 2017 Industry News
Magazines are a shortcut to quality and continues to deliver top results for advertisers, according to Linda Thomas Brooks, CEO at MPA, USA, said during a keynote on the second day of the FIPP World Congress in London (11 October) last week.16th Oct 2017 Features
Digital editions have been around for a long time, going all the way back to the late 90's. But in 2010 when the iPad hit the digital runway, publishers jumped on the tablet bandwagon faster than they could shout, “Hallelujah!”. The struggling publishing industry had found itself a saviour.16th Oct 2017 Opinion
View and download the speaker presentations from the FIPP World Congress, 9-11 October 2017, London.19th Oct 2017 FIPP News
Without bringing newly skilled people into newsrooms, publishers will not succeed in the future. This was the stark warning delivered by Ralph Büchi, COO of the Ringier Group, CEO of Ringier Axel Springer Switzerland and newly elected chairman of FIPP, the network for global media.16th Oct 2017 Features
Artificial intelligence is a key technology that will transform many industries in the coming years. It is already playing an important role in the media, largely driven by the experiments of platforms like Google and Facebook.15th Oct 2017 Features
Visit our Youtube channelFIND OUT MORE
FIPP newsletters allow you to keep up with industry trends, research, training and events across the worldFIND OUT MORE
Get global coverage of your launches, company news and innovationsFIND OUT MORE
What’s happening now, what’s coming next