Hearst Live announces Women’s Health line-up and partnerships
Running from 3-5 April 2020 in London, the event is set to draw in thousands thanks in part to the international line-up of leading names in fitness, sport and wellbeing such as Jillian Michaels, Dame Kelly Holmes, Binky Felstead, Katie Piper, Melissa Hemsley, Vogue Williams, Gemma Atkinson, Alice Liveing and many more.
The event allows attendees to create their own, bespoke schedules with a number of classes and panels running throughout. Immersive spaces such as the Yoga & Barre Studio, in partnership with clothing label, Fabletics, the Functional Studio with luxury gym chain, Third Space, and the Cardio Studio by Fiit will give visitors the opportunity to exercise with their favourite stars like Kayla Itsines, who has amassed an Instagram following of more than 12 million thanks to her signature Sweat workouts.
The headlining Main Stage and Sweat Studio will provide a platform for visitors to experience the Woman’s Health brand, bringing the magazine’s content and expertise to life through the series of holistic talks and discussions that will also feature the title’s editorial team. As part of the festival, more than 50 brands are set to showcase, including the those featured as part of the Fashion and Beauty Street, which is enabling up-and-coming brands to be discovered by a highly engaged audience.
In addition to Fabletics, Fiit and Third Space, the event will also incorporate brand activations with partners Volvo, Lindahls, Next and Orangetheory.
Clare Sanderson Editor at Women’s Health Magazine, says: “Women’s Health is the fastest growing international magazine, so when Hearst launched Women’s Health Live last year the response was phenomenal – from the talent, to the experts, sponsors and most importantly, our readers. We knew that we had to bring it back this year to show our dedication to inspiring women to take control of their health, fitness and wellbeing. Over the course of the three days, we’ll be connecting our readers with some of the best brands, influencers and experts in the world.”
Victoria Archbold, Managing Director, Events and Sponsorship, Hearst Live, added: “Our mission for Hearst Live has always been to create a platform that brings to life the type of expert and engaging content we’re known for across our print and digital outlets. Fitness today is so much more about burning calories; it’s about improving health both inside and out, and it is something our readers connect with on an emotional level. Therefore, it’s important to curate an immersive, interactive experience for visitors. Last year 6,000 people attended, demonstrating the power of the Hearst brand to bring people together under a shared passion.”
Visitors can purchase single day tickets or three-day event passes, while also having the option to book workout sessions for just £5 (US$6.45). More information at hearstlive.co.uk/womenshealth.
Hearst UK is a member of FIPP.
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