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IDG TechNetwork launches in China

IDG TechNetwork has expanded its operations to China in order to add its expertise in data-driven marketing and programmatic buying to a portfolio of more than 60 Chinese language magazines, newspapers and websites.

The expansion allows IDG TechNetwork to enable local companies to reach tech audiences all over the world. 

“China is a natural extension for IDG TechNetwork,” said Peter Longo, CEO of US media for IDG Communications. “Our global footprint and deep understanding of the local media market ensures that we can efficiently connect marketers worldwide with the largest and most engaged Chinese audiences online.” 

In its 2013 China DSP Market Trends Report, internet research firm iResearch predicts premium programmatic buying will account for 69.1 per cent of third-party DSP ad buys in 2017. 

Based in Beijing, IDG TechNetwork China is a fully-owned business unit of IDG China under the leadership of CEO William Xu.

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