At the helm of Brand Studio is Benjamin Gajkowski (pictured, right) who has over 10 years’ experience working in media companies like Axel Springer and Gruner & Jahr. Gajkowski will oversee all business aspects of the unit, allowing Phin Wong (pictured, left) as its executive creative director to focus on creating and delivering branded content. Wong has over 20 years of experience in content creation as an editor and journalist.
Benjamin Gajkowski, head, Brand Studio, Mediacorp said, “Content marketing is clearly the way forward in advertising. I'm thrilled to be part of a team that combines decades of storytelling knowledge, a well-developed understanding of the Singapore market and a fast, responsive agency service culture to help clients fulfil their branding needs through content that intuitively connects.”
"We provide companies of all sizes with seamless support from concept, brief and production to media choice, placement and performance. We take a customer-centric approach, always, as we believe that clients know best what they want and who they are targeting. And then we come in with creative solutions that are bold, innovative and often surprising to our clients," added Gajkowski.
As with all advertising on Mediacorp platforms, content created by Brand Studio is presented as commercial content, distinct from its news and other editorial content.
Hearst and Rodale Inc. announced that Hearst has agreed to acquire the magazine and book businesses of Rodale.19th Oct 2017 Industry News
Time Out Group announced that it has signed a lease agreement for a new Time Out Market in Boston, Massachusetts, with the benefit of planning for the site already secured.3rd Oct 2017 Industry News
TheExcursionist.com and The Excursionist magazine aim to help customers inspire their next holiday.2nd Oct 2017 Industry News
Samuel Irving “Si” Newhouse, Jr., joined Condé Nast in 1961 after it had been acquired by his father, Samuel I. Newhouse in 1959. He served as chairman of Condé Nast beginning in 1975.2nd Oct 2017 Industry News
Magazines are a shortcut to quality and continues to deliver top results for advertisers, according to Linda Thomas Brooks, CEO at MPA, USA, said during a keynote on the second day of the FIPP World Congress in London (11 October) last week.16th Oct 2017 Features
Digital editions have been around for a long time, going all the way back to the late 90's. But in 2010 when the iPad hit the digital runway, publishers jumped on the tablet bandwagon faster than they could shout, “Hallelujah!”. The struggling publishing industry had found itself a saviour.16th Oct 2017 Opinion
View and download the speaker presentations from the FIPP World Congress, 9-11 October 2017, London.19th Oct 2017 FIPP News
Without bringing newly skilled people into newsrooms, publishers will not succeed in the future. This was the stark warning delivered by Ralph Büchi, COO of the Ringier Group, CEO of Ringier Axel Springer Switzerland and newly elected chairman of FIPP, the network for global media.16th Oct 2017 Features
Artificial intelligence is a key technology that will transform many industries in the coming years. It is already playing an important role in the media, largely driven by the experiments of platforms like Google and Facebook.15th Oct 2017 Features
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