Meredith Corporation's Family Circle today unveils a fresh, new approach with its September 2018 issue, on sale now. Under the direction of editor-in-chief Cheryl Brown, creative director Jaclyn Steinberg, and award-winning design consultant Claudia de Almeida (of o Banquinho Studio), the print redesign speaks to the need for change and features a new logo, updated cover design, photography that captures real life, and a new content structure.
The editors have dismantled the traditional sections of the book—style, home, food, health, and family—and have reorganised the content into two hubs that better reflect the rhythm of life: On Duty (job, everyday tasks, finance, etc.) and Off Duty (travel, shopping, relationships, etc.)
“Our 15 million readers are busy moms who are raising teens,” says Brown. “We connect with them by making their daily lives easier, providing doable inspiration, and helping them make the most of their ‘me’ time. Plus, we guide these readers through the candid conversations they need to have with their teens on issues that affect them—conversations that are the newest and most important responsibility of modern parenting.”
The September issue introduces nine new columns, all of which were developed based on research and focus group feedback.
“Our tagline is ‘Live a 360º Life’ and we stand behind it, giving our reader content that fits all parts of her day and all parts her world,” says Lee Slattery, vice president/publisher. “Our mom can now literally see herself in our pages, making it a very desirable environment for a wide variety of advertising partners. And with a national rate base of four million, the reach is significant.”
The Family Circle redesign will be reflected across the brand's social and digital channels.
Meredith Corporation is a member of FIPP.
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