Meredith Corporation's Family Circle today unveils a fresh, new approach with its September 2018 issue, on sale now. Under the direction of editor-in-chief Cheryl Brown, creative director Jaclyn Steinberg, and award-winning design consultant Claudia de Almeida (of o Banquinho Studio), the print redesign speaks to the need for change and features a new logo, updated cover design, photography that captures real life, and a new content structure.
The editors have dismantled the traditional sections of the book—style, home, food, health, and family—and have reorganised the content into two hubs that better reflect the rhythm of life: On Duty (job, everyday tasks, finance, etc.) and Off Duty (travel, shopping, relationships, etc.)
“Our 15 million readers are busy moms who are raising teens,” says Brown. “We connect with them by making their daily lives easier, providing doable inspiration, and helping them make the most of their ‘me’ time. Plus, we guide these readers through the candid conversations they need to have with their teens on issues that affect them—conversations that are the newest and most important responsibility of modern parenting.”
The September issue introduces nine new columns, all of which were developed based on research and focus group feedback.
“Our tagline is ‘Live a 360º Life’ and we stand behind it, giving our reader content that fits all parts of her day and all parts her world,” says Lee Slattery, vice president/publisher. “Our mom can now literally see herself in our pages, making it a very desirable environment for a wide variety of advertising partners. And with a national rate base of four million, the reach is significant.”
The Family Circle redesign will be reflected across the brand's social and digital channels.
Meredith Corporation is a member of FIPP.
More like this
Wibbitz, the AI-powered video creation platform, has announced the opening of its fourth international office in London, spearheaded by managing director and digital media expert Jane Loring.15th Oct 2018 Industry News
Google and Condé Nast announced a partnership to capture November covers of Allure, Architectural Digest, Bon Appetit, Condé Nast Traveler, Glamour, GQ and W with Google’s new Pixel 3 phone. Along with the seven covers, Condé Nast’s brands are also capturing a digital cover for GQ, Behind-the-Scenes editorial pages in-book as well as editorial videos, all recorded with the Pixel 3.10th Oct 2018 Industry News
After two years of partnership, PressReader and China International Book Trade Group Corporation (CIBTC) have signed a new agreement, creating more opportunities for cross-promotion in China and other markets.1st Oct 2018 Industry News
TI Media is partnering with tech company Ownable to make it easier for readers to place orders for the products they see featured in the pages of its homes magazines.24th Sep 2018 Industry News
A handful of UK magazine publishers claimed bragging rights for their newsstand performances during the first six months of 2018. The common thread emerging from magazines that showed newsstand growth seems to be the ability to double down on the qualities inherent to print and to create content that is uniquely different from all other mediums.8th Oct 2018 Features
Tor Jacobsen is SVP consumer marketing and revenue at Schibsted Media. He will speak at the 8th Data & AI for Media conference in London about how Schibsted leverages data and AI to acquire and retain subscribers.8th Oct 2018 Features
Bloomberg is widening its expansion efforts in South America with a new co-branded digital partnership with Perfil, a leading publisher in Argentina.8th Oct 2018 Features
View and download the speaker presentations from the FIPP Asia international conference, 14-15 September, Wuhan, China.10th Oct 2018 Insight News
Fake news has found a potent ally in the video sphere - deepfake technology. With the content validation industry in its infancy, publishers seem to stand alone. Or do they?8th Oct 2018 Features
Visit our Youtube channelFIND OUT MORE
FIPP newsletters allow you to keep up with industry trends, research, training and events across the worldFIND OUT MORE
What’s happening now, what’s coming next