Quantcast
return Home

NewsLifeMedia selects Sprylab’s Purple DS platform to publish its digital magazine editions

NewsLifeMedia, a division of News Corp Australia, has appointed Sprylab technologies to publish their digital magazine content on Purple DS, its digital publishing initiative for their premium consumer titles. These include flagship brands such as Vogue Australia, Vogue Living, GQ Australia, and Delicious. NewsLifeMedia publishes magazines in Australia across key consumer categories of food, style and home.

 

Sprylab Australia header ()

 

NewsLifeMedia selected Purple DS based on its features and ability to produce interactive native mobile and tablet apps for iOS and android without the need for any technical coding. 

NewsLifeMedia will create mobile and tablet optimised interactive digital magazines of Vogue Australia, Vogue Living and GQ Australia in Sprylab's platform.

All apps will be available for iOS and android and include over 600 back editions migrated from their incumbent platform. 

Commenting on the decision to engage Sprylab technologies, NewsLifeMedia’s product manager for digital editions, Danielle Stevenson, said "We are excited to work with Sprylab technologies in publishing our market leading magazines on their Purple DS platform. Their streamlined workflows will allow us to publish native apps for our customers mobile and tablets devices." 

Commenting on the engagement, York Walterscheid, global director sales at Sprylab technologies, said: “Our team is thrilled to be partnering with NewsLifeMedia – a globally renowned and highly regarded publisher. We look forward to produce and publish all of their great digital titles on Purple DS and to have the chance to collaborate on new ways of efficient publishing and monetisation.”

More like this

SPRYLAB expands partner network in Europe and Australia

Bauer Media Group partners with Sprylab to support its digital publishing business

  • Proof that magazine media still deliver the best results for advertisers

    Magazines are a shortcut to quality and continues to deliver top results for advertisers, according to Linda Thomas Brooks, CEO at MPA, USA, said during a keynote on the second day of the FIPP World Congress in London (11 October) last week.

    16th Oct 2017 Features
  • Are digital editions dead?

    Digital editions have been around for a long time, going all the way back to the late 90's. But in 2010 when the iPad hit the digital runway, publishers jumped on the tablet bandwagon faster than they could shout, “Hallelujah!”. The struggling publishing industry had found itself a saviour.  

    16th Oct 2017 Opinion
  • Download the FIPP World Congress 2017 speaker presentations

    View and download the speaker presentations from the FIPP World Congress, 9-11 October 2017, London.

    19th Oct 2017 FIPP News
  • New skills will drive future publishing - FIPP chairman

    Without bringing newly skilled people into newsrooms, publishers will not succeed in the future. This was the stark warning delivered by Ralph Büchi, COO of the Ringier Group, CEO of Ringier Axel Springer Switzerland and newly elected chairman of FIPP, the network for global media.

    16th Oct 2017 Features
  • How artificial intelligence is set to impact media

    Artificial intelligence is a key technology that will transform many industries in the coming years. It is already playing an important role in the media, largely driven by the experiments of platforms like Google and Facebook.

    15th Oct 2017 Features

Video

Visit our Youtube channel

FIND OUT MORE

In this article

SUBSCRIBE

FIPP newsletters allow you to keep up with industry trends, research, training and events across the world

FIND OUT MORE

SHARE YOUR NEWS

Get global coverage of your launches, company news and innovations

FIND OUT MORE
Go to Full Site