NewsLifeMedia, a division of News Corp Australia, has appointed Sprylab technologies to publish their digital magazine content on Purple DS, its digital publishing initiative for their premium consumer titles. These include flagship brands such as Vogue Australia, Vogue Living, GQ Australia, and Delicious. NewsLifeMedia publishes magazines in Australia across key consumer categories of food, style and home.
NewsLifeMedia selected Purple DS based on its features and ability to produce interactive native mobile and tablet apps for iOS and android without the need for any technical coding.
NewsLifeMedia will create mobile and tablet optimised interactive digital magazines of Vogue Australia, Vogue Living and GQ Australia in Sprylab's platform.
All apps will be available for iOS and android and include over 600 back editions migrated from their incumbent platform.
Commenting on the decision to engage Sprylab technologies, NewsLifeMedia’s product manager for digital editions, Danielle Stevenson, said "We are excited to work with Sprylab technologies in publishing our market leading magazines on their Purple DS platform. Their streamlined workflows will allow us to publish native apps for our customers mobile and tablets devices."
Commenting on the engagement, York Walterscheid, global director sales at Sprylab technologies, said: “Our team is thrilled to be partnering with NewsLifeMedia – a globally renowned and highly regarded publisher. We look forward to produce and publish all of their great digital titles on Purple DS and to have the chance to collaborate on new ways of efficient publishing and monetisation.”
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