Brien will be based in New York, USA, and will report to David Carey, president, Hearst Magazines.
Brien brings three decades of global experience across advertising, media and marketing services to Hearst, having most recently served as a strategic consultant, board advisor and early-stage investor in digital media, advertising and technology startups.
“Nick Brien is one of the industry’s most respected advertising executives, and his arrival at Hearst Magazines underscores our ambition to offer a full range of media products and marketing services for our partners,” said Steven R. Swartz, president and CEO, Hearst Corporation. “Our print platform is strong, our digital audiences are growing rapidly, and Nick will oversee the expansion of iCrossing and its capabilities.”
iCrossing has 17 offices around the world, offering digital marketing services including search marketing, performance media, content creativity, social strategy, web development and mobile marketing agencies.
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