return Home

Roularta launches Roularta Digital hub and Innovation Lab, appoints Stefan Seghers as CDO

Stefan Seghers ()

Stefan Seghers has been appointed chief digital officer (CDO) of Roularta Media Group (RMG) from 3 September 2018. Seghers will lead the newly established Roularta Digital hub. Stefan will also be a member of the Management Team and report to CEO Xavier Bouckaert.

Roularta Digital hub will accelerate digitisation at RMG. The division will also support the various business units in their digital transformation.

Roularta Digital hub consists of three units:

Data and new business

This department will handle the analysis and enrichment of data for the advertising market and the readership market. Furthermore, the department will be responsible for implementing new revenue models and the deployment of new technologies at RMG. Mark Daemen will lead the unit. 

Web/app development and digital marketing

This unit is responsible for the web/app development of digital platforms with a focus on user experience. In addition, the unit manages traffic to all RMG platforms and offers extensive expertise in the areas of SEO, SEA, social media and affiliate marketing. The department will be led by William De Nolf, who until today was director of new media at RMG.


This department is responsible for operating the Storesquare ecommerce platform, but also for the development and support of ecommerce activities associated with the media brands of RMG (Weekend, Libelle/Femmes d’Aujourd’hui, Flair, Feeling/Gaël, She Deals,…). Frederik Wybo will lead this unit. He succeeds Stefan Seghers in this position. 

RMG is also establishing an Innovation Lab to investigate new technologies, tools, software and start-ups, and to evaluate their added value for RMG. To this end, the Innovation Lab will also be concluding partnerships with universities and colleges. The aim is to enable innovation at an early stage and increase operational efficiency at RMG. The Innovation Lab will be led full-time by Erwin Danis, who has been with Roularta for more than 30 years, mainly as director of Premedia.

RMG aims with this new structure to accelerate the digital growth of all activities and respond alertly to innovative applications.

More like this

Roularta completes acquisition of Sanoma brands

When chief digital officers join the highest echelons of legacy publishing

  • How DriveTribe has found gold dust in engagement

    In less than two years the global automotive online community platform, DriveTribe has grown into a thriving social ecosystem with one of the most engaged audiences on the planet. Monetising from engagement, and not scale, was the next logical step, explains DriveTribe CEO Jonathan Morris.

    6th Nov 2018 Features
  • How brand extensions can transform a media business

    Created in the midst of the digital boom of the last decade, Active Interest Media (AIM) has made a name for itself as company that has innovated in media brand extension. Across its five core media channels of magazines and websites it has developed a business that leverages the audiences that it has curated, and the expertise of its editorial and commercial teams, to offer a portfolio of services to readers and advertisers.

    5th Nov 2018 Features
  • Has the time come for content micropayments?

    In the ongoing search for new sources of revenue, magazine publishers have always been enthusiastic about the prospect of charging readers small sums of money to read individual articles. Yet until fairly recently, monetising content in this way has been thwarted by the lack of a simple-to-implement, user-friendly solution and a fear that consumers simply won’t pay.

    9th Nov 2018 Features
  • Five key media tech trends from October

    The line between media and politics disintegrated in October, as Facebook hired Nick Clegg to head up global affairs and communications. We’ve got that and the rest of the month’s top media tech trends for you here. 

    6th Nov 2018 Features
  • Here's a timeline of Meredith's purchase of Time Inc. and what's been happening

    Meredith has completed the sale of the Time media brand to Marc and Lynne Benioff for USD $190 million. In a release dated November 1, the American media and marketing company announced the completion of the sale, which was first announced September 16, 2018. 

    6th Nov 2018 Deals
Go to Full Site