return Home

Swanest launches online investment assistant for business media with Mediafin

Fintech start-up Swanest today announced its partnership with Mediafin, a Belgian business newspapers publisher. Swanest introduces a brand-new portfolio management solution, helping business media to attract and engage private investors on their websites.

Swanest is a Belgian financial technology start-up that develops intelligent investment tools for private investors. The four founders started in late 2014 and challenged their initial idea to launch a robo-advisor in Europe. On its journey, Swanest was asked to help financial institutions to innovate their services, but chose to focus on business media instead.  

Swanest logo ()

“We’ve been approached by several banks, asset managers and brokers for partnerships. However, our mission has always been to empower investors and remain independent in the guidance we provide. Quality publishers share the same values., explains Silvan Schumacher, CEO of Swanest.

Today, Swanest is launching its new portfolio management solution for business media.

The tools of Swanest are designed for private investors, especially those interested in long-term investing. They help to build, analyse and manage portfolios consisting of any stocks, ETFs and mutual funds. Thereby, the algorithms crunch market data, apply financial theories and guide users in making better investment decisions.

 

Swanest dashboard ()

 

Mediafin is the first publisher to integrate the investment assistant the websites of its business newspapers  De Tijd and L’Echo.

“The digitisation brings challenges but also opportunities to the news media industry. Mediafin has always embraced innovation and focusing on the needs of one’s audience is thereby key to success.” says Frederik Delaplace, CEO of Mediafin. “Offering independent and high quality data and insights to the investors’ community is a goal Mediafin and Swanest share, which is why we chose to embark on this adventure.

More like this

Azeem Azhar - the evolution of media and technology is both predictable and unpredictable

Five key media tech trends from August

Five key media tech trends from September

Five key media tech trends from October

Futureproofing media companies against technological change

Five key media tech trends from November

  • UK launches new audience measurement currency: PAMCo

    PAMCo has today released the industry's new audience measurement currency. Audience Measurement for Publishers opens up fresh revenue streams and offers advertisers greater confidence.

    18th Apr 2018 Industry News
  • FIPP CEO on the resignation of WPP's Sir Martin Sorrell

    Sir Martin Sorrell, played an instrumental role in the “dash for digital” that saw a rebalancing away from newspapers and magazines, even though in recent years he suggested that the power of print had been underestimated. With his resignation, “we'll [now] never know the extent to which he was prepared to translate this into a change in spending priorities.”

    15th Apr 2018 Industry News
  • Summit Media closes last print titles to go digital only

    Summit Media in the Philippines announced the closure of its six remaining print titles as it “completes its full digital transformation”. The company has around 20 million unique users monthly visiting its 15 websites with a further 33 million followers on social media platforms, making it “the Philippines leading digital lifestyle network and one of the top two local digital media companies in the country”.

    12th Apr 2018 Industry News
  • Seventeen magazine releases "March for Our Lives" special issue

    Hitting newsstands today, Seventeen magazine released a special issue commemorating the March for Our Lives. This comes off the heels of Seventeen chartering a bus to bring 30 teenage activists to Washington DC for the march.

    5th Apr 2018 Industry News
  • When advertising goes… DIS focus on alternative revenue streams

    With both the dream of monetising reach and the digital advertising model going up in smoke for publishers, several speakers at this year’s Digital Innovators’ Summit in Berlin turned their focus to alternative revenue streams. Apart from subscription models, ecommerce received special attention.

    16th Apr 2018 Features
  • How women's magazines innovate

    Innovation takes many forms. ForThe Netherlands's Libelle, innovation saved the 84-year-old brand as it encountered declining newsstand sales and subscriptions. For eleven of CNI's Vogues, innovative approaches to Instagram increased engagement and followers. For ALT.dk in Denmark, innovation meant turning Egmont Publishing's eight women's magazines into a one-stop digital destination for women. And, at Immediate Media's Olive magazine, innovation helped transform the small but mighty 15-year-old publication into a multi-platform brand. Each of these magazine media outlined their innovative approaches at the Digital Innovator’s Summit in Berlin.

    11th Apr 2018 Features
  • Muse: Robb Report's new brand targeting female readership

    Robb Report launched a new brand for women that carves out a niche in the luxury women’s sector. The media brand, called Muse, will be printed bi-annually and live online at MusebyRobbReport.com.

    16th Apr 2018 Features
  • Privacy, the EU and the future of publishers

    In a world where politicians are trying to regulate an environment they don’t understand, current European Union eprivacy regulations will not only deprive publishers of income but deteriorate the user experience for internet users, warned Oliver von Wersch, founder and CEO of Vonwerschpartner Digital Strategies in Germany during the recent Digital Innovators’ Summit in Berlin. 

    13th Apr 2018 Features
  • Summit Media closes last print titles to go digital only

    Summit Media in the Philippines announced the closure of its six remaining print titles as it “completes its full digital transformation”. The company has around 20 million unique users monthly visiting its 15 websites with a further 33 million followers on social media platforms, making it “the Philippines leading digital lifestyle network and one of the top two local digital media companies in the country”.

    12th Apr 2018 Industry News

Video

Visit our Youtube channel

FIND OUT MORE

SUBSCRIBE

FIPP newsletters allow you to keep up with industry trends, research, training and events across the world

FIND OUT MORE

SHARE YOUR NEWS

Get global coverage of your launches, company news and innovations

FIND OUT MORE
Go to Full Site