Switzerland’s Tamedia has successfully incorporated Enterprise Aurora into their editorial processes. This completes the first phase of their “New Editorial System Strategy” project with WoodWing’s partner A&F ComputerSysteme.
The aim of the project is to simplify editorial collaboration and move Tamedia closer towards their goal of becoming one of Europe’s leading digital media enterprises.
Tamedia’s project includes the introduction of the new editorial system Enterprise Aurora as a central platform for the production of all newspapers and magazines. lt will also facilitate harmonisation of platforms, and standardisation and automation of work processes. The editorial system was completely built in the Amazon cloud to achieve the greatest possible flexibility.
Earlier this month Tamedia was also successful in converting their brand SonntagsZeitung to the new editorial system, with the plan to convert Berner Zeitung and its regional editions this autumn. By the end of 2020 all of Tamedia’s titles will be produced with WoodWing’s Aurora.
This means that ultimately for all of Tamedia’s brands, content will be created independently of the channel or brand, on the shared system, and then assigned to publication channels when required.
This story first appeared on A&F Computersysteme, by Lara Felber on August 8 2018. To view the original version (in German) click here.
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