The Economist announced the relaunch of its bi-monthly lifestyle publication 1843, named for the year The Economist was founded. 1843 features long-form narrative journalism, irreverent columnists and some of the world’s best photography and illustration.
With a redrawn logo and the tagline “Stories of an extraordinary world”, 1843 begins its new journey with the April/May 2019 issue. The first cover story is “Death of the calorie”, explaining why we should bury this measure. The issue also includes features with David Hockney; the battle to control the future of artificial intelligence between DeepMind, a British tech company, and Google, now its owner; and young novelist Tomi Adeyemi.
At the magazine’s helm are editor-in-chief Rosie Blau and publisher Mark Beard. Blau joined The Economist in May 2011 on the Britain section, and most recently served as a China correspondent, based in Beijing. Prior to joining The Economist she worked at the Financial Times. Beard joined The Economist Group in 2009 and has held a number of management positions across the business. Most recently he is responsible for leading the The Economist’s efforts to acquire new subscribers, publishing The World in.., the Economist Group’s flagship annual product and managing the Group’s syndication and licensing business.
“1843 takes a sideways look at the enduring stories of our age, and seasons them with a dash of humour or irreverence. Our perspective is provocative, rigorous, independent and entertaining -- qualities that are reflected in the magazine’s sophisticated style and beautiful design,” said Blau. “Bringing together talent from around the globe, 1843 tells the stories of the individuals and forces that shape our lives. Our aim is to make you see the world in a new way.”
“The 1843 audience is very similar to The Economist’s, and we know that our readers have a thirst for knowledge and inspiration,” said Beard. “When they press pause on their busy lives, they want to immerse themselves in great stories. These can be enjoyed by even more readers now that we will include all editions of 1843 in The Economist’s classic app.”
"1843 tells mind-stretching stories that enlighten and entertain, with all the rigour and independence that readers already know to expect of The Economist," said Zanny Minton Beddoes, editor-in-chief of The Economist.
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