Thyngs and CDS Global partner to boost magazine subscriptions

Subscription management platform CDS Global will use Thyngs’ proximity payments technology to increase the ways in which people can subscribe to magazines.

Subscription leaflets, inserts and packaging can be upgraded with printed QR codes and near-field communication (NFC) tags, so consumers can sign and pay for subscriptions with their smartphone.

By using their mobile to scan a QR code or tap an NFC tag on the page, consumers can quickly and easily set-up and pay for a magazine subscription using Thyngs contactless payment technology. Order information is then transferred to CDS Global for processing.

Thyngs’ NFC technology, which is affordable and efficient to install, can turn any physical item into an interactive experience to boost consumer engagement. Potential future uses include NFC-enabled adverts for brands, digital competition entries and multimedia stickers, which can be retained by the consumer for future use.

Hearst-owned CDS Global, and its clients, will also be able to get valuable insights about consumer behaviour through Thyngs’ analytics platform. Using anonymised data, they can learn more about who is signing up to their magazines and their preferences.

Mark Judd, managing director – UK and Australia of CDS Global, said “Quick, convenient and secure… from the moment we saw the Thyngs technology we knew it could create new marketing opportunities for our clients and optimise the subscription order process for consumers. I am delighted we have partnered with Thyngs.” 

Neil Garner, CEO of Thyngs, added: “We’re delighted to announce our partnership with CDS Global in the UK and Australia. Our team is very excited to have the opportunity to work with so many well-known and established brands and publishers.”

For information on how CDS Global uses data and technology to help publications acquire new consumers and enhance existing consumer relationships, visit the CDS Global website.

To find out more about Thyngs NFC technology can be used to facilitate contactless payments and boost customer engagement, visit the Thyngs website.

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