Time Inc. releases ABC results for second semester of 2017

“At the same time, 2017 saw traffic to our sites grow by 29% on the year* and we also saw growth in our digital advertising revenues. We’ve continued to grow our events portfolio and affiliate revenues and have seen early success in our TV production arm. As we continue to transform our business, our focus for 2018 remains on creating quality content and experiences that entertain and connect people to their passions.”

Special Interest

Country Life delivers another trend-bucking performance, celebrating its eight consecutive annual increase. During its 120th anniversary year, the weekly title achieved a combined ABC of 41,314, a three per cent increase. Country Life celebrated its milestone birthday at the end of May 2017 with a bumper special edition that achieved a 33 per cent uplift on the corresponding issue in 2016.

Weeklies

In the TV sector, Soaplife has seen a significant rise, posting a combined ABC of 42,200, up nine per cent year-on-year. From this month the title ups its frequency from fortnightly to weekly publication. There’s proof yet again that, when price parity is in play, What’s on TV remains the clear Christmas favourite, with its festive double issue outselling competitors over the crucial Christmas and New Year period. Elsewhere within the Weeklies portfolio, an ongoing major transformation programme includes a focused redevelopment process across all the print titles. The coming weeks will see the culmination of refreshes for all the weekly brands as the portfolio continues to be redeveloped and invigorated.

Women’s fashion

Marie Claire outperforms the fashion sector and continues to engage upmarket, stylish affluent women across print, digital, social and events.  Benefitting from joint distribution activity with beauty business Fabled by Marie Claire, its combined ABC of 157,412 is up two per cent year-on-year. During 2017, Marie Claire hosted double the number of industry and customer-facing events compared to 2016, bringing the brand to life for thousands of consumers.

Other highlights

In the competitive photography market, Amateur Photographer achieves double-digit growth with a combined ABC of 14,573, up 11 per cent year-on-year. Time Inc. UK’s oldest title The Field’s combined ABC of 24,432 is up by three per cent on the year, while marine monthly Yachting World’s combined print and digital circulation is up 0.4 to 14,030 over the period. In the Music sector, Uncut’s combined ABC of 43,804 is up one per cent year-on-year.

Time Inc. is a member of FIPP.

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