Time Inc. reaches its largest digital audience ever with more than 139 million monthly unique views (+27 per cent year-on-year and six per cent month increase), based on comScore's latest monthly US multi-platform report for September 2017.
Traffic from mobile devices, including smartphones or tablets, was up 37 per cent at 116.3 million UV's; about 93.7 million UV's (+38 per cent year-on-year) are mobile-only visitors. Mobile visitors now represent 84 per cent of Time Inc.’s total digital audience with a reach of 59 per cent of total mobile internet users in the US.
"With 30 million print subscribers and a digital audience of 139 million, we are leveraging our massive scale and powerful brand portfolio to serve our consumers anytime, anywhere across platforms - this is the foundation of our strategy as we move quickly to generate new revenue streams and deliver growth," said Rich Battista, president and CEO of Time Inc.
Time Inc.'s brands include People, Time, Fortune, Sports Illustrated, InStyle, Real Simple, Southern Living, Travel + Leisure, as well as approximately 60 diverse international brands.
Time Inc. is a member of FIPP.
The Economist announced the relaunch of its bi-monthly lifestyle publication 1843, named for the year The Economist was founded. 1843 features long-form narrative journalism, irreverent columnists and some of the world’s best photography and illustration.18th Mar 2019 Industry News
Bauer Media’s movie magazine Empire has partnered with Picturehouse Cinemas to provide a specially curated series of screenings in joint celebration of both brands 30th anniversaries.18th Mar 2019 Industry News
Meredith Corporation has announced that Catherine Levene has been promoted to president and chief digital officer for Meredith's National Media Group, effective April 1, 2019. Levene will succeed Stan Pavlovksy, who is leaving Meredith for another career opportunity at the end of this month.11th Mar 2019 Industry News
Condé Nast International today announced it has appointed Holly Shackleton as editor-in-chief (EIC) of Vogue International. Shackleton joins Vogue International in April 2019 from i-D magazine where she is currently global EIC.28th Feb 2019 Industry News
A Swiss digital news publisher has found their conversion rate of registered users to paying subscribers has increased by five times since they have altered their approach from building paywalls to creating "dynamic pay gates".14th Mar 2019 Features
After years of shifts, downsizing, and mergers, some magazine media around the world are feeling the pinch. We're all dealing with strained and sometimes non-existent resources, stretched for time, and tasked these days with doing more with less.18th Mar 2019 Features
It is early days for developing new mobile storytelling formats. Despite some successful prototypes, most of the heavy lifting is still about to happen, says Jacob Gjørtz, VP marketing at CCI Europe. Based on what we have learnt this far, brevity, video and AI will be central to what happens next.18th Mar 2019 Features
There is a lot of discussion within the content marketing, and indeed the publishing industry in general, as to how recent technological innovations are going to change branded communications. Christine Beardsell, chief content officer and board member of C3, and presenter at DIS 2019, is among the figures leading the conversation.18th Mar 2019 Features
Last year Facebook hired Jesper Doub, who was then CEO of German media giant Spiegel Online, to lead its new media partnership team. In the past the high profile executive has been both a critic of Facebook and a passionate advocate of its Facebook Journalism Project.18th Mar 2019 Features
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