Trusted Media Brands has named Ronak Patel as senior vice president of marketing for the company and Lora Gier as vice president of sales for Taste of Home and Reader’s Digest, effective immediately.
Patel will oversee marketing, research and public relations, working closely with department heads, brand content teams and senior corporate management to accelerate revenue growth and differentiate Trusted Media Brands in the market.
Patel most recently served as VP of marketing at fintech startup Afterpay, where she spearheaded partnerships to help grow the US customer base to 1m in less than ten months. Prior to Afterpay, Patel led digital transformation efforts for Time Inc., now Meredith Corp.
As VP of sales, Gier will oversee the Taste of Home and Reader’s Digest sales teams and work closely with the executive leadership team to accelerate advertising revenue growth across these brands.
“Ronak and Lora are both seasoned professionals with unique expertise and high-level relationships within the industry that will benefit our organisation,” said John Boland, SVP of Sales for Trusted Media Brands. “As we continue to grow our business, leaders like Ronak and Lora will help us super-serve our marketing and advertising partners as well as move faster and more effectively to adapt, grow and get ahead of opportunities as they arise in the market.”
Trusted Media Brands has experienced double digit growth in unique visitors for its owned and operated websites in March 2019 with TasteofHome.com up +29.6 per cent, ReadersDigest.com up +46.1 per cent, and FamilyHandyman.com up +33.6 per cent from March 2018, according to comScore. The company recently launched Family Handyman Insider, a new subscription programme that offers unique access to project plans, online classes, and exclusive access to the experts of Family Handyman.
More like this
Hearst UK has announced that Dan Levitt has been appointed as the managing director of Hearst Content Agency as part of the new Hearst Solutions offering. Dan will assume his position immediately and will sit on the Leadership Team at Hearst.15th May 2019 Industry News
The Week magazine launches a new TV advertising campaign as part of a GBP£1m (USD$1.3m) marketing investment in the UK brand. The ‘Stop, Pause, Think, The Week’ TV campaign will run for eight months until the end of 2019 and will be broadcast on Channel 4 and all Sky channels.15th May 2019 Industry News
Dennis has appointed Nicola Bates in the newly formed role of managing director of publishing. Bates joins the Dennis Operational Board, reporting to Group CEO James Tye.15th May 2019 Industry News
Vogue Business is a new product for 2019, designed to help Condé Nast capitalise on the B2B side of the fashion industry. Here, chief editor Lauren Indvik, talks to us about content, revenue models, and international operations.20th May 2019 Features
Podcast listeners in Spain are in good company, with two out of every five people tuning into podcasts at least monthly, while other countries on the continent have been slower in picking up podcasting.21st May 2019 Insight News
On this week's episode of Media Voices, Wired's editor-in-chief Nicholas Thompson talks about the brand's positioning as a tech magazine in a digital world, the impact of two huge Facebook features, lessons learned from Wired's paywall a year on, and what his dream paywall would look like.21st May 2019 Insight News
Voice is making noise in the industry right now, and you can get ahead of the curve with access to an exclusive new report from leading expert, Wolfgang Zehrt.21st May 2019 Insight News
Hearst, Burda, Red Bull, Playboy and Trusted Media Brands are the latest speakers to be announced alongside the draft agenda for the FIPP World Media Congress 2019.23rd May 2019 FIPP News
Visit our Youtube channelFIND OUT MORE
FIPP newsletters allow you to keep up with industry trends, research, training and events across the worldFIND OUT MORE
What’s happening now, what’s coming next