The rebrand follows the completion of the three-year turnaround of the group which began in 2012, and signals a clear purpose for the future of the group which is now focused on two key areas: Exhibitions & Festivals and Information Services.
Duncan Painter, CEO, Ascential, said: “We are targeting to become the global leader in large-scale live events and the digital information services industry and our new name and strong brand identity reflects the exciting future we see ahead.
“The Top Right Group brand was the right identity for us when our focus was on transforming and turning around our operating companies. Over the past three years, those operating companies have performed well financially and it is now time to move the group brand forward. Our successful new business model provides the confidence that we are stronger as a group than as individual standalone operating companies.
“The Ascential name and brand crystallises our constant focus on growing our customers’ success by creating more essential products and services for them, building greater value for our shareholders and an aspirational future for our business.”
Last week, the company also announced the rebranding of Emap to Plexus.
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