UK digital revenues to grow 15 per cent in 2013, says AOP
Media Week reports that online publishers predict digital revenue will grow by 15 per cent year-on-year in 2013, according to the annual census from the AOP.
The Association of Online Publishers (AOP) found the top priority revenue streams for members such as BSkyB and Global Radio in 2013 were advertising (cited by 56 per cent of publishers), mobile and subscriptions (47 per cent) and data (41 per cent).
The research covered all revenue attributed to digital, the majority of which was advertising alongside other streams like e-commerce and online subscription sales.
On average, digital revenues accounted for 34 per cent of AOP members’ total revenues, but the picture varied considerably: digital revenue made up 50 per cent or more of the total revenue for a quarter of publishers, but represented less than 10 per cent for another quarter of respondents.
Digital media owners also expect to invest in staff with analytics skills, with 64 per cent saying that investing in analytics skills was their priority, followed by advertising operations at 58 per cent, then ad sales and editorial on 52 per cent.
