Publishing solution software WoodWing launches WoodWing Assets and WoodWing Studio

WoodWing Assets is a digital asset management (DAM) solution that helps publishers organise, manage, and find images and other files while WoodWing Studio is an end-to-end solution for content creation, workflow, and multichannel publishing, designed to enable teams to take a content-first approach to storytelling. Both have tight integrations with Adobe products, including InDesign and Photoshop.

How WoodWing Assets and Studio help with Content Orchestration

For marketing teams and publishers alike, the technology landscape is becoming ever-more cluttered. Chiefmartec’s annual marketing technology supergraphic has 8,000 vendors, up from 150 in 2011. At the same time, channels are fragmenting. A channel could be a new format or language in print, or a new language on your website, a new app or social media platform. Expanding to new markets often automatically opens up new channels. These trends often lead to teams having multiple unconnected tools and undefined workflows, leading to slower time to market, lost assets, and ultimately lower revenue. 

Content Orchestration aims to this problem – tools are seamlessly integrated, and working with one another, combined with strong workflow management, training, and organisation. 

“We are focused on building our products for the long term, with the goal of making it easier for brands and publishers to overcome the technical and workflow challenges around storytelling,” said Tom Pijsel, Senior Product Manager at WoodWing. “This rebranding of our products is in line with our vision for WoodWing to be the Content Orchestration platform that sits at the heart of brands’ and publishers’ storytelling processes.”

Brands such as Hearst, Forbes, Axel Springer, Coca Cola, and Yamaha use WoodWing’s technology. You can contact WoodWing here.

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