INSIGHT NEWS

All   |   Industry   |   FIPP   |   Launches   |   Features   |   Insight   |   Opinion   |   Rising Stars   |   Deals

• [FIPP Insight Report] Events in magazine media: how to convert them into a revenue source

  A new FIPP Insight Report looking at events in magazine media and how to convert them into a revenue source. The report, authored by Sadie Hale, examines contemporary event formats, monetisation, wider branding benefits, and provides a series of accounts and case studies from leading industry professionals including Hearst UK, NatGeo, Bonnier and more.   

  Published 07 October 2019 Insight News
• Chart of the week: Instagram is a favourite for influencer marketing

  Instagram scored the highest among marketers, who believe that the social media channel is the most effective for influencer campaigns. YouTube videos made a dent in Instagram’s stronghold of the top four best formats.

  Published 07 October 2019 Insight News
• Download the FIPP Insider Paris 2019 speaker presentations

  View and download the speaker presentations from the FIPP Insider event in Paris, 1 October 2019.

  Published 03 October 2019 Insight News
• Chart of the week: The generational divide in news consumption

  Some people like to stay on top of the news cycle throughout the day by checking Twitter, Facebook and their favourite news websites. Others prefer to be served a selection of the day’s important happenings by the evening news on TV.

  Published 30 September 2019 Insight News
• Chart of the week: This is what advertising will look like in 2021

  Internet advertising is forecasted to take up over 50 per cent of ad spending in the next three years, according to Zenith Media.

  Published 23 September 2019 Insight News
• Zenith: Online video viewing to reach 100 minutes a day in 2021

  Online video is upending media consumption habits around the world, causing rapid changes in behaviour as people become accustomed to having endless high-quality video on tap wherever they are at any time in the day. At Zenith we have been tracking the growth of online video viewing and advertising in our annual Online Video Forecasts report, the fifth edition of which we have just published.

  Published 23 September 2019 Insight News
• Chart of the week: Do young people use news apps?

  News apps are few and far between on the smartphones of people under the age of 35, according to a recent study by the Reuters Institute.

  Published 09 September 2019 Insight News
• Surveys highlight brand safety risks; broader interpretation of non-brand-safe content

  Two recent surveys on how consumers respond to brands’ advertising in close proximity to extreme or dangerous content highlight the financial risk to those who ignore brand safety guidelines when it comes to advertising. It also discovered that consumers define brand safety more broadly than expected, including issues such as ad-related piracy, malware and even fake news.

  Published 09 September 2019 Insight News
• Download the FIPP Insider South Africa speaker presentations

  View and download the speaker presentations from the FIPP Insider events in South Africa, 21 and 22 August 2019.

  Published 05 September 2019 Insight News
• Deadline extended for the FIPP Insight Awards 2019

  The deadline for the FIPP Insight Awards has been extended to end of day, Friday 6 September, to allow for the summer holiday catch-up.

  Published 02 September 2019 Insight News