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• [Report] Paywalls: How to start your subscription strategy

  'Paywalls: How to start your subscription strategy' is a comprehensive report about how media companies can start a subscription monetisation strategy. Focussed on the international publishing industry, the report is an in depth analysis of how to build lasting and profitable relationships with readers.

  Published 15 July 2019 Insight News
• Media Voices podcast: The Guardian’s chief revenue officer Hamish Nicklin on sustainable journalism

  On this week’s episode of Media Voices, the Guardian’s chief revenue officer Hamish Nicklin takes us through the newspaper’s journey to profit through membership and contributions, the reestablishment of ‘premium’ advertising, and its plans through to 2022.

  Published 15 July 2019 Insight News
• Content Insights research: on average, a media outlet has only 3.8 per cent of loyal readers

  Content performance analytics company Content Insights conducted a study to know how much publishers can benefit from their loyal readers.

  Published 15 July 2019 Insight News
• Zenith: Internet advertising will exceed half of global adspend in 2021

  The first internet ad appears in 1994, and we’ve been forecasting the rise of internet advertising ever since – and we’ve often found that its growth has exceeded our expectations. In our latest edition of our Advertising Expenditure Forecasts, published on 8 July, we forecast for the first time that internet advertising will exceed 50per cent of the ad market 

  Published 15 July 2019 Insight News
• Chart of the week: Where do people learn about their smart speakers?

  Most users learned about new smart speaker skills through friends and family, receiving emails from smart speaker brands, and searching their smart speaker app, according to a new report released by NPR and Edison. Publishers can proactively take steps so that their content gets discovered via voice.

  Published 08 July 2019 Insight News
• Do you have outstanding media research? Enter now for the FIPP Insight Awards 2019

  The annual FIPP Insight Awards, supported by UPM, The Biofore Company, recognise the best research and insight initiatives from magazine media from all over the world.

  Published 03 July 2019 Insight News
• Chart of the week: Where people are sceptical of online news

  Less than half of people surveyed by Ipsos said that they trust online news websites and platforms, with a huge range in trust between countries.

  Published 01 July 2019 Insight News
• Media Voices podcast: The Overtake editor Robyn Vinter on overcoming the biggest challenges in local news

  On this week's episode of Media Voices, the founder and editor of The Overtake Robyn Vinter candidly takes us through the challenges and compromises involved in running a local news outlet. She discusses the importance of being independent, the strictures and sacrifices that comes from being a small news outlet, and why there needs to be variety and diversity of journalistic voices.

  Published 01 July 2019 Insight News
• The top 12 successful business models to increase revenue sources

  The 10th annual Innovation in Media World Report identifies the top 12 successful business models that will enable media companies to come out fighting. 

  Published 01 July 2019 Insight News
• Chart of the week: Top 10 US magazines championing mobile

  ESPN drove over 50 million individual mobile visitors to its website, the most of any other brand studied by MPA and comScore last month, while People scored over 46 million unique visitors.

  Published 25 June 2019 Insight News