INSIGHT NEWS

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• Your ultimate guide to reaching millennials with native advertising

  How do millennials interact with content online? And how do you succeed in reaching them with native content that actually interests them? Rita Orschiedt gave her best tips and tricks to the Native Advertising Institute.

  Published 08 June 2018 Insight News
• Zenith: World Cup to boost global adspend by US$2.4bn this year

  This year’s FIFA World Cup tournament in Russia will add US$2.4bn to the global advertising market, according to new research by Zenith. This will be the net amount of money added to the market, taking into account both the extra money spent by advertisers seeking to reach World Cup audiences, and any reductions in spending by advertisers that wish to avoid this competitive period.

  Published 07 June 2018 Insight News
• Mobile internet to reach 28 per cent of media use in 2020

  Zenith Media's Jonathan Barnard gives his take on their latest Media Consumption Forecast report.

  Published 04 June 2018 Insight News
• Chart of the week: Size doesn't matter to media startups

  Twitter is almost a legacy media outlet compared to the younger startups in the media landscape. Its clout can be well measured in a revenue per employee (RPE) ranking.

  Published 04 June 2018 Insight News
• Media Voices podcast: Allure editor-in-chief Michelle Lee on representation in magazines

  On this week’s episode, Esther interviews Allure’s editor-in-chief Michelle Lee about its ongoing efforts to improve representation in magazine media, and opportunities around new media. 

  Published 04 June 2018 Insight News
• Schibsted Brand Studio & Insights director: "If we don’t work together, native advertising will suffer the same fate as display ads"

  According to Josefine Kvarnström, director of Schibsted Brand Studio & Insights, it's of utmost importance to create win-win-win situations and to work together if native advertising is to survive.

  Published 01 June 2018 Insight News
• Chart of the week: How China's social media giant compares to Facebook

  Chinese social media and gaming company Tencent reported its first quarter earnings earlier this month, surpassing analyst expectations and sending its stock price soaring.

  Published 29 May 2018 Insight News
• Media Voices podcast: White Light Media CEO Fraser Allen on indie mags and content marketing

  This week, CEO of White Light Media Fraser Allen takes us through what it's like to close a much loved indie magazine, the launch of World Whisky Day and trends in the content marketing world.

  Published 29 May 2018 Insight News
• Native advertising on Snapchat? Here’s how

  Snapchat is still a dominant app for sub 30s. But how do you actually succeed with native advertising on Snapchat? Here's how.

  Published 24 May 2018 Insight News
• 24 native ad studios reveal their most important learnings in new ebook

  The Native Advertising Institute has just published a new ebook that will be the ultimate guide to either setting up a native ad studio or improving your existing one.

  Published 23 May 2018 Insight News