INSIGHT NEWS

All   |   Industry   |   FIPP   |   Launches   |   Features   |   Insight   |   Opinion   |   Rising Stars   |   Deals

• Media Voices podcast: Hearst UK's Kalpana Fitzpatrick on the launch of Financially Fabulous campaign

  Hearst UK's finance editor, Kalpana Fitzpatrick talks about the launch of their new consumer-facing Financially Fabulous campaign, aiming to empower women to take control of their finances. She discusses the aims of the campaign, the benefits of running it across multiple brands and the overwhelming demand from their audiences for straightforward financial advice.

  Published 23 July 2018 Insight News
• Chart of the week: The price tag attached to data breaches

  A recent poll showed that of major US internet companies, Twitter is the least trusted when it comes to keeping data secure. Of course, no company has a fail-safe method of data protection and the consequences of a leak can be severe. 

  Published 23 July 2018 Insight News
• Zenith: Online video viewing to exceed an hour a day in 2018

  Online video is the world’s fastest-growing advertising format and is responsible for most of the growth in media consumption worldwide. Jonathan Barnard, head of forecasting and director of global intelligence at Zenith gives his take on their latest forecast.  

  Published 18 July 2018 Insight News
• Have your say on the state of native advertising

  FIPP and the Native Advertising Institute have teamed up again this year to take a closer look at the state of native advertising in the magazine media industry.

  Published 16 July 2018 Insight News
• Chart of the week: Digital news subscriptions are a potent revenue generator

  As a media company, building a sustainable digital business model relying on monthly subscriptions for a long time seemed like a fantasy.

  Published 16 July 2018 Insight News
• Media Voices podcast: The Second Source’s Jasmine Andersson on the challenges facing women in journalism

  In this week’s episode, one of The Second Source’s co-founders, Jasmine Andersson talks about the aims of the project, the launch of their new mentoring scheme and how women can support each other in challenging environments.

  Published 16 July 2018 Insight News
• Take part in the Distripress Circulation Monitor 2018 survey

  The Distripress Circulation Monitor (DCM) is in its fifth year. The report is commissioned by Distripress, the international press distribution organisation, to provide companies involved in the cross-border sales of newspapers and magazines, with quality insight in to the performance of the global market for press distribution and the factors affecting trading. 

  Published 09 July 2018 Insight News
• Hearst UK launches new digital metric to demonstrate content engagement quality for commercial partners

  Hearst UK has launched a new metric to demonstrate the engagement quality of digital branded content for its commercial partners.

  Published 09 July 2018 Insight News
• MPA releases May 2018 Magazine Media 360° Brand Audience Report

  MPA – the association of magazine media in the US released the May 2018 Magazine Media 360° Brand Audience Report.  Total audience remains strong, up +1.4 per cent versus May 2017 for the 117 magazine brands in the analysis, indicating powerful consumer demand.

  Published 03 July 2018 Insight News
• Chart of the week: The acceptance of paying for news is growing worldwide

  Making users pay for online news content isn’t impossible – but remains difficult.

  Published 02 July 2018 Insight News