INSIGHT NEWS

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• Chart of the week: Not just search and social, how readers find articles

  Online publishing is a tricky thing. No matter how good their content is, many publishers feel like they’re at the mercy of Google and Facebook, because all it takes is a tiny change to their algorithms for publishers to lose half their traffic overnight.

  Published 19 November 2018 Insight News
• Download the FIPP Insider Amsterdam, Paris speaker presentations

  View and download the speaker presentations from the FIPP Insider in Amsterdam, 7 November, and Paris, 8 November 2018.

  Published 19 November 2018 Insight News
• Chart of the week: Americans' trust in media recovers from historic low

  Often referred to as the “Fourth Estate”, the media plays an important role in any democratic society. A free press is essential to hold governments accountable and inform the public, thus enabling voters to partake in political debate and make qualified decisions.  

  Published 13 November 2018 Insight News
• Media Voices podcast: Popbitch co-founder Camilla Wright on creating a niche in the celebrity gossip market

  This week we hear from Popbitch co-founder Camilla Wright about the origins of the influential celebrity gossip site, whether celebs ever try to plant stories about themselves, and the romanticism of clandestine meetings in dark pubs.

  Published 13 November 2018 Insight News
• Media Voices podcast: Skift CEO Rafat Ali on paid content and the perils of VC funding

  This week we hear from Rafat Ali, co-founder and CEO of boutique travel publisher Skift. We spoke about what connects the dots between paid content, travel, dining and wellness, his belief in trendlines not headlines, his long-term aspirations for Skift vs short-term VC plays and why he wants to be useless to his business.

  Published 06 November 2018 Insight News
• BBC StoryWorks SVP: "A truly excellent concept needs creative space, distribution and optimisation"

  Creating truly successful native campaigns is what all native ad studios and brand studios are striving for. But what constitutes such a campaign – and how do you get there? The native Advertising Institute asked Richard Pattinson, senior vice president at BBC StoryWorks, BBC Global News.

  Published 26 October 2018 Insight News
• Chart of the week: Podcast listeners are young, educated and affluent

  The rise in popularity of podcasts hasn’t gone unnoticed by the advertising industry. According to estimates by IAB and PwC, podcast advertising revenue in the US will reach USD$400 million this year and grow to more than $650 million by 2020.

  Published 22 October 2018 Insight News
• The future of native advertising: much more use of data, analytics and programmatic

  Eugene Malashenia, director of business development at Voluum DSP, talks about the growing pains and obstacles in the native advertising industry and what he sees as solutions in the future.

  Published 19 October 2018 Insight News
• Looking for inspiration for your FIPP Insight Awards entries? Take a look at last year's winners

  FIPP is seeking out your winning research campaigns to enter the FIPP Insight Awards. Deadline: Monday 5 November 2018. Here for some inspiration is a snapshot of the winning entries from 2017. 

  Published 17 October 2018 Insight News
• Chart of the week: Subscriptions lead digital content spending

  Throughout the past decade, one of the key challenges for content owners and publishers has been how to get people to pay for digital content that they were used to getting for free.

  Published 15 October 2018 Insight News