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[Download] How successful publishers embrace and harness innovation

[Sponsored] As the publishing industry has navigated its way over the past two decades through the biggest period of disruption in its history, many publishers have turned to innovation for continued competitive advantage. 

 

UPM whitepaper 3 ()

 

Companies that are seeing the most success are those that have moved away from "chasing innovation for the sake of it", towards a more measured, strategic approach.

FIPP’s and UPM’s new whitepaper “Innovation in Publishing” will showcase innovative approaches to print publishing that blur the lines between print and digital to offer a richer experience for the consumer. It will present industry leaders' - including Lucy Kueng, professor and expert on strategy, innovation and leadership at the Reuters Institute for the Study of Journalism at Oxford University; Robin Govik, Chief Digital Officer at MittMedia; and Liz Vaccariello, Editor-in-Chief of Parents magazine at Meredith – insights into how some of the world’s biggest media brands are harnessing innovation.

Get your copy here.

 

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