On this week's episode of Media Voices, we hear from Dr. Bibiana Campos Seijo, VP of the Chemical and Engineering News Media Group at the American Chemical Society. She speaks about finding a broader audience for chemistry content, about covering subjects like the environment and diversity in a professional publication, and how to say "those men stole my shoes" in Spanish.
In the news roundup the team exercise a depressing week of news about the failure of journalists to cover some huge political issues by talking about whether Chrome 76 is a Trojan horse for Subscribe With Google, The Atlantic introducing a daily idea for smart speakers, and take a trip down memory lane as Twitch acquires Bebo.
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Two recent surveys on how consumers respond to brands’ advertising in close proximity to extreme or dangerous content highlight the financial risk to those who ignore brand safety guidelines when it comes to advertising. It also discovered that consumers define brand safety more broadly than expected, including issues such as ad-related piracy, malware and even fake news.9th Sep 2019 Insight News
View and download the speaker presentations from the FIPP Insider events in South Africa, 21 and 22 August 2019.5th Sep 2019 Insight News
The deadline for the FIPP Insight Awards has been extended to end of day, Friday 6 September, to allow for the summer holiday catch-up.2nd Sep 2019 Insight News
Having launched both Wallpaper* and Monocle, Tyler Brûlé is widely considered one of the most influential media innovators of his generation. Since its inception, the Monocle brand has grown into a unique global media entity that successfully combines print, web, retail and broadcast components.9th Sep 2019 Features
History tends to suggest that once the plug has been pulled on a print magazine brand, no matter how iconic its, it is the end of the road, or if they are lucky an afterlife as a digital or web version. Charlotte Ricca outlines the unlikely revival of The Face, and asks whether we might see other magazine brands return.9th Sep 2019 Features
Meredith’s Liz Vaccariello, editor-in-chief of Parents Magazine at Meredith Corporation in the US, explains how her team uses innovation to better engage with audiences through print products – and how a ‘digital mindset’ is improving the print magazine.16th Sep 2019 Features
In an increasingly tech-driven industry, the decision of whether to buy or build systems and platforms is complex. Christoph Schmitz, interim CTO at Norway’s Aller Media and who will speak on the tech landscape at the forthcoming FIPP World Media Congress, explains some of the complexities and challenges publishers face.16th Sep 2019 Features
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