return Home

Allrecipes.com launches integration with AmazonFresh

Meredith Corporation announced that Allrecipes.com will now feature AmazonFresh as a retailer embedded within the site's top recipes.

 

Meredith home ()

 

The new feature will enable home cooks click to purchase a recipe's ingredients and have them delivered the same day through AmazonFresh home grocery delivery service.

Allrecipes reaches 80 million users worldwide and 1.5 billion annual visits. While Allrecipes has long incorporated grocery shopping functionality into its site, including geo-targeted grocery offers from retailers across the country, the introduction of AmazonFresh as a featured retailer represents the next major innovation designed to help home cooks discover and prepare meals with ease. Allrecipes is one of the first major food brands to collaborate with AmazonFresh in this capacity, enabling same-day home delivery of recipe ingredients including fresh meat, fruits and vegetables, in addition to frozen and packaged food items.

Cooks who select AmazonFresh as their grocery retailer of choice have the option to send all of the ingredients and products required to prepare the Allrecipes recipe to an AmazonFresh shopping cart, which will also contain detailed product and pricing information. Allrecipes will curate the food brands selected for each recipe ingredient, and once on the AmazonFresh landing page, consumers can change any food brand in their cart as well as select their preferred delivery time – as early as the same day or next morning. Allrecipes' shopper marketing capabilities already are a proven leader in driving consumers into stores to purchase, and for the first time this integration will extend Allrecipes' leadership into ecommerce, which, for CPG companies, is the projected source of over 90 per cent of sales' growth over the next three years, according to Nielsen.

At launch, AmazonFresh will be integrated into many of the highest-trafficked recipes on Allrecipes.com. Over time, Allrecipes will extend the reach of this enhanced eCommerce functionality into all possible recipes on Allrecipes.

"We are proud to lead the way in food innovation for home cooks and for our brand partners," said Jon Werther, Meredith National Media group president. "Millions of busy, family-focused home cooks come to Allrecipes.com every day to discover and plan their meals. Our integration with Amazon will make it it easier for millions of home cooks to order all of the ingredients needed for dinner that night or for a weekly meal plan – and have them delivered to their doorstep within hours. We're providing an unparalleled level of convenience, and making it that much easier to turn the food inspiration our audience sees on Allrecipes into reality."

The average U.S. consumer makes 1.5 trips to the grocery store each week, spending 41 minutes per trip, or 53 hours over the course of an average year. In addition to helping home cooks save time grocery shopping, this partnership also addresses the shopping trends emerging within the Allrecipes audience: Allrecipes cooks are 33 per cent more likely to take advantage of online grocery services than home cooks who don't visit Allrecipes.com, according to the brand's October Holiday Cooking and Entertainment Survey.

Meredtih Corp is a member of FIPP.

More like this

How Meredith fuels its revenue growth across channels

Record digital advertising drives Meredith Q3 performance

How Meredith's Magnolia Journal subscriptions bloomed to near a million in a matter of months

Meredith Corp appoints Alysia Borsa chief marketing and data officer

  • When Facebook fell out of love with news

    The realisation that Facebook is a social network first and foremost and not a news-stand is starting to hit home with publishers as Mark Zuckerberg continues to fiddle with his News Feed algorithm to salvage - or grow - his creation.

    15th Jan 2018 Features
  • How Martha Stewart Living saw success across platforms in 2017

    It has been a record-breaking year for Meredith’s Martha Stewart Living. “Over the last year and a half, we have been doing some great things and I think we saw the results of those efforts in 2017,” said Daren Mazzucca, VP/group publisher of Martha Stewart Living.

    15th Jan 2018 Features
  • How the EU’s new ePrivacy regulations could profoundly impact all media

    From a legislative perspective 2018 looks set to be an interesting, potentially challenging year for publishers. In May the EU wide General Data Protection Regulation (GDPR) will be enforced bringing new controls on the collection of data.

    15th Jan 2018 Features
  • Why Hearst is betting big on voice

    Hearst is betting on voice platforms as a long-term priority as it continues to develop products for both Amazon Alexa and Google Assistant platforms. Last year, the media giant experimented with producing voice content for Elle, O, the Oprah magazine, Good Housekeeping, and say they’ve seen enough to delve into it more.

    22nd Jan 2018 Features
  • Chart of the week: What are the risks to success for publishers in 2018?

    Social media, and above all Facebook, took a lot of heat for its perceived role in disseminating rumour and false news, most prominently during the US election campaign in 2016. Now, the firm has announced that it will give publishers less space for promoting their content (organically) on its platform. This is of course is bad news for publishers.

    15th Jan 2018 Insight News

Video

Visit our Youtube channel

FIND OUT MORE

In this article

SUBSCRIBE

FIPP newsletters allow you to keep up with industry trends, research, training and events across the world

FIND OUT MORE

SHARE YOUR NEWS

Get global coverage of your launches, company news and innovations

FIND OUT MORE

Upcoming @ FIPP

What’s happening now, what’s coming next

Go to Full Site