The bookazine features different travel experiences – from the Canadian Rockies, through the artisan-filled streets of Ecuador’s colonial capital, on the trail of tigers and sloth bears in the Indian jungle and over to Thailand to view the age-old traditions of its hill tribes.
Lonely Planet offers content across various channels, including the Lonely Planet Traveller magazine. With the addition of this new licence, Lonely Planet now publishes its magazine product in 14 countries around the world.
Lonely Planet’s director of magazines, Sue Coffin, said, “We’re delighted to be working with Orage and to see local-language editions of our Lonely Planet bookazine published in Norway and Sweden. This will build on Lonely Planet’s strong brand awareness in Scandinavia and we’re confident that Orage’s dynamism will ensure the bookazines are a success in this market.”
Frode Hauenschild, Publisher of Orage said, “Travel is a passion for both Swedish and Norwegian consumers who have a strong affiliation with the Lonely Planet brand. We’re proud to be working with the world’s leading travel experts, to be inspiring Norwegian and Swedish travellers with Lonely Planet’s original ideas, practical tips and stunning photography in the beautiful bookazine format.”
Both bookazines are on sale in shops January 2017.
Lonely Planet is a FIPP member.
Time Inc. launches Well Done, a new social brand directed at the millions of food lovers who consume and share videos about the latest food trends, news, how-to's and recipes via the social ecosystem.3rd Mar 2017 Launches
Magazines are a shortcut to quality and continues to deliver top results for advertisers, according to Linda Thomas Brooks, CEO at MPA, USA, said during a keynote on the second day of the FIPP World Congress in London (11 October) last week.16th Oct 2017 Features
Digital editions have been around for a long time, going all the way back to the late 90's. But in 2010 when the iPad hit the digital runway, publishers jumped on the tablet bandwagon faster than they could shout, “Hallelujah!”. The struggling publishing industry had found itself a saviour.16th Oct 2017 Opinion
“No other industry predicted its own doom as much as print media. The magazine is not dying, but it may be killing itself.”10th Oct 2017 Features
View and download the speaker presentations from the FIPP World Congress, 9-11 October 2017, London.19th Oct 2017 FIPP News
“Smart repackaging” and "content swarming" are the main ways that Hearst UK’s titles are trying to reach a greater audience - and it’s working, according to Betsy Fast. Betsy, who recently moved from Hearst US to become Executive Director of Digital Editorial Strategy at Hearst UK, shared her insights from the stage on day two of the 41st FIPP World Congress (11 October).13th Oct 2017 Features
Visit our Youtube channelFIND OUT MORE
FIPP newsletters allow you to keep up with industry trends, research, training and events across the worldFIND OUT MORE
Get global coverage of your launches, company news and innovationsFIND OUT MORE
What’s happening now, what’s coming next