The launch, a license agreement with Australian music and entertainment publisher The Brag Media, marks the brand’s tenth international edition.
Launching in early 2020, Rolling Stone Australia will publish premium content across a wide range of platforms including digital, social, podcasts, custom, video, merchandising, events and more. The international edition will feature original as well as syndicated Rolling Stone content most relevant to the Australian audience. Local content strategy will be led by Poppy Reid, Managing Editor, and Tyler Jenke, Editor.
“This new partnership in Australia, where Rolling Stone has a rich history, allows us to give readers in this important market access to the brand’s unparalleled editorial content and world-class live events,” said Gus Wenner, President and Chief Operating Officer, Rolling Stone.
“Rolling Stone is the most iconic music brand of all time and has meant so much to music, entertainment, and politics for over 50 years. We are extremely privileged to have it join The Brag Media family,” said Girgis. “The Brag Media will not only launch an Australian vertical on rollingstone.com, but we will also be representing all the Rolling Stone Australian audiences across the international sites and social media accounts.”
Penske Media Corporation is a member of FIPP.
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