The launch, a license agreement with Australian music and entertainment publisher The Brag Media, marks the brand’s tenth international edition.
Launching in early 2020, Rolling Stone Australia will publish premium content across a wide range of platforms including digital, social, podcasts, custom, video, merchandising, events and more. The international edition will feature original as well as syndicated Rolling Stone content most relevant to the Australian audience. Local content strategy will be led by Poppy Reid, Managing Editor, and Tyler Jenke, Editor.
“This new partnership in Australia, where Rolling Stone has a rich history, allows us to give readers in this important market access to the brand’s unparalleled editorial content and world-class live events,” said Gus Wenner, President and Chief Operating Officer, Rolling Stone.
“Rolling Stone is the most iconic music brand of all time and has meant so much to music, entertainment, and politics for over 50 years. We are extremely privileged to have it join The Brag Media family,” said Girgis. “The Brag Media will not only launch an Australian vertical on rollingstone.com, but we will also be representing all the Rolling Stone Australian audiences across the international sites and social media accounts.”
Penske Media Corporation is a member of FIPP.
Earlier this month, Meredith announced the 2020 launch of a new quarterly magazine title, in partnership with home-renovation TV duo, Drew and Jonathan Scott, hosts of the HGTV series, Property Brothers. The new magazine title will debut on newsstands nationwide in January 2020, with an initial print run of 500,000.28th Oct 2019 Launches
The partnership, under a license agreement with Variety’s parent company, Penske Media Corporation, marks the brand’s second international edition, following the announcement of Variety China earlier this year.21st Oct 2019 Launches
Condé Nast today announced the forthcoming launch of Wired in South Korea with Yoon-Kyoung Kim appointed Editor-in-Chief. The sixth edition of the title launches digitally at the end of 2019 in partnership with Korean company Eclat Media Group.26th Sep 2019 Launches
The bedrock for building pillars to new revenue opportunities remains good content, Jonathan Wright, Global Managing Director at Dow Jones in Hong Kong told delegates on the first day of the 42nd FIPP World Media Congress in Las Vegas.2nd Dec 2019 Features
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