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  • Mr. Magazine™: Humanised content and your very human audience – it’s not bots out there reading your stuff

    In the summer of 2008, I wrote an article for the magazine of the Custom Publishing Council called “Content.” And while I realise that was 10 years ago, some things never age, such as the content of the “Content” article. That’s a lot of “content” you might say, and I agree with you. But content, good content combined with experience making, is what magazines are all about and custom publishing is still just as relevant and prevalent as it was in ’08, even more so.

    Published 20 July 2018 Opinion
  • Peter Houston talks: No jobs at the farmers’ market

    A UK Government investigation into the sustainability of ‘high-quality journalism’ has released a rather depressing snapshot of the state of regional newspapers across the country.

    Published 16 July 2018 Opinion
  • If only publishers followed the ASA mantra...

    At first glance it’s not immediately apparent that the Advertising Standards Authority mantra –‘legal, honest, decent and truthful’ – is relevant to today’s premium publishing world. It’s advertisers, publishers might argue, that should take their share of the blame for the mess that is today’s online publishing environment.

    Published 11 July 2018 Opinion
  • The circle of life

    Is my six-year-old nephew smarter than the media industry? It’s a ridiculous and somewhat surprising question to be asking myself after a weekend playing in Battersea Park and watching the Lion King with my little nephews. The question you are probably asking yourself is am I the modern-day version of Simba’s uncle, Scar – by inflicting such an emotional rollercoaster of a film on such young children?

    Published 29 June 2018 Opinion
  • Innovations in AI will help publishers increase dwell time and engagement

    We humans thrive on information. The new, the interesting, the useful and the entertaining all have a seductive power to engage our curious brains and help us make the intelligent decisions that have enabled our species to succeed. 

    Published 27 June 2018 Opinion
  • The founders of the Internet have grown up. Isn't it time the Internet did the same?

    I was reading an amusing article in This is Money over the weekend that I suspect many mothers and fathers (and grand-parents) will understand. Nothing is more fatal to parental authority than having to ask the offspring for computer help. 

    Published 22 June 2018 Opinion
  • Media buyers should be more like pension managers

    It’s easy to find people with the next big investment idea to plough all your money into – talking heads on TV, your neighbour, or that “inside tip” from a broker. I bet you know someone who can’t shut up about Bitcoin, and all the money they’ve made from it! But these are not investment strategies, they are bets.

    Published 25 May 2018 Opinion
  • Crowdsourcing: How The Guardian, ProPublica and Vox Media are doing it

    Sponsored content - Crowdsourcing provides an easier way for journalists and storytellers to get the right information for a good story. Here’s how some of the big players are doing it – from crowdsourcing examples to AI software.

    Published 30 April 2018 Opinion
  • Peter Houston talks: The 'End of the Beginning' for digital media

    Last month I travelled to Helsinki for the first FIPP Insider event. It was a great trip – I got to visit Finland for the first time and I got to spend time with some very smart people, on and off the stage. In my presentation, ‘The digital media meltdown. Fact or fake news?’, I took a look at the evidence that digital media is suffering something of a crisis.

    Published 30 April 2018 Opinion
  • The warning signs are there, but are we looking?

    There are two types of people in the world, those that pay for Netflix and those that “borrow” a login from friends or family, Google a login, or continually re-subscribe for that month’s trial…

    Published 26 April 2018 Opinion
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