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  • It’s nearly 2020 and print publishing still matters: How print and digital can build better subscriber experiences

    Rumours of the death of print media have been greatly exaggerated. While online publications have been experiencing tremendous growth in recent years, the fact is that 58 per cent of subscribers still describe themselves as primarily print-oriented, and 60-80 per cent of publisher revenues are still generated from print. It’s true that the majority of print-first subscribers are older, but that doesn’t mean younger audiences won’t pay for print. They will, and they do.

    Published 16 January 2019 Opinion
  • 'How we take responsibility' - by Päivi Rissanen, director, sustainability, UPM Communication Papers

    At UPM Communication Papers we have a long history of demonstrating responsibility for the environment. But few people know that our sustainability agenda extends to also include a commitment to taking care of people and society throughout the value chain whilst simultaneously creating value for our customers through delivering products with high sustainability credentials. 

    Published 26 November 2018 Opinion
  • Engage your mobile audience: how to create mobile-friendly stories

    Forty-four per cent of the world’s news consumers get their news primarily via the smartphone, Reuters Institute states in its 2018 Digital News Report. But although technology has changed the distribution of news dramatically, the stories are still told in the same way as they were 100 years ago.

    Published 19 November 2018 Opinion
  • For leaders who never stop learning

    They say that being a CEO is one of the loneliest jobs in the world. It’s particularly difficult when their organisation is facing, or in the midst of, disruption – a word that’s overused, yes, but also one that fits the bill because it epitomises the intensity of confusion, panic, and distraction that comes with massive technical and social changes.

    Published 19 October 2018 Opinion
  • Magazines and the attention economy

    Billionaires are not buying prestigious book publishers or TV channels. What is so special about magazines or newspaper periodicals?

    Published 18 October 2018 Opinion
  • Facebook launches Portal: is now the right time to be putting cameras into people’s living rooms?

    On Monday, Facebook launched Portal, a brand new hardware product designed to facilitate consumer conference calling. But on the back of the company’s biggest ever data breach, criticism of the device has already been high. 

    Published 10 October 2018 Opinion
  • Opinion: Marketing itself, not just its budget, should be a force for good

    There are many brands using their relationships with customers and marketing budgets as a force for good in the world. Just over the weekend I listened to a Barclays radio advert discussing how to protect yourself from Facebook tracking, and the FMCG space has made excellent inroads to wider societal issues such as supplying clean water, providing education and preventing children from joining gangs.

    Published 08 October 2018 Opinion
  • Engagement matters!

    Lately I’ve read a number of articles about newsrooms working with companies to grow engagement with readers by including audiences in the creation process. One article in particular caught my attention because it took a devil’s advocate stance on the issue stating, rather forcefully, that there was no proof that engagement leads to any tangible value and that people who believe it does are basing their opinion on gut instincts, not fact.

    Published 05 October 2018 Opinion
  • How to make digital replicas work

    If you’re sitting on the fence over whether you should offer a digital edition for your publication, check out an important lesson The Toronto Star learned when they decided to offer their ePaper Edition as a standalone product earlier this year, after just bundling it for years with their print edition. 

    Published 28 September 2018 Opinion
  • When chasing reader revenue, if you churn, you burn

    The 2016/17 rush to [subscription] reader revenue as the sole income source continues to baffle me given paywalls’ less than stellar results in the past decade. But be that as it may, 2018/19 looks to be heading towards more of the same.

    Published 24 September 2018 Opinion
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