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  • Chart of the week: US ad spend is 2.5 times bigger than nearest competitor

    The ad market in the United States is two and a half times bigger than its nearest competitor, China, according to new analysis by Zenith. The combined advertising spending of the other nine markets in the top ten just pass the ad spend in the US, rounding out to around US$245 billion collectively.

    Published 29 July 2019 Insight News
  • Zenith: Internet advertising will exceed half of global adspend in 2021

    The first internet ad appears in 1994, and we’ve been forecasting the rise of internet advertising ever since – and we’ve often found that its growth has exceeded our expectations. In our latest edition of our Advertising Expenditure Forecasts, published on 8 July, we forecast for the first time that internet advertising will exceed 50per cent of the ad market 

    Published 15 July 2019 Insight News
  • Will ‘paying’ for attention pay?

    As publishers try to make sense of the ‘attention economy’, there’s a slow drift towards building revenue models around rewarding users for their attention. Not in currency, but rather in decluttering their online experience from advertising. Is this the middle ground between paywalls that lock away quality content and the mishmash of trying to broaden reach with free content?

    Published 08 July 2019 Features
  • The real reason why newspapers are losing to Facebook

    There’s a major problem facing communities everywhere — local news is losing the competition for advertisers to the duopoly (Facebook and Google). These two firms account for around 70 per cent of all digital ad spending globally, which has forced closures and cutbacks and severely threatened the future of journalism.

    Published 20 June 2019 Opinion
  • How to fix broken digital ad models

    Despite popular belief, subscriptions and paywalls will not be the silver bullet most digital publishers have been waiting for. Instead, publishers should be exploring innovation in digital advertising formats, said Jessica Rovello, co-founder and CEO, Arkadium, USA, at this year's Digital Innovators' Summit in Berlin. She proposed four new formats as a good place to start.

    Published 17 June 2019 Features
  • How The New York Times' AI-driven data insight tool is informing ad campaigns

    For publishers, AI-driven tools have largely been used for editorial purposes, to write articles on themes like sports scores, weather forecasts and real estate sales. For example, Reuters uses an AI-based tool called NewsTracer to sift through millions of tweets in real time, to flag potential news stories, for its journalists. UK-based Reach does something similar, using an AI-based tool called Krzana to monitor 60,000 online sources to alert journalists to breaking news, and Forbes has tested an AI-based tool to draft stories for contributors. Publishers have also leveraged artificial intelligence to power content recommendations, to edit homepages, and for translation.

    Published 10 June 2019 Features
  • Chart of the week: News podcasts pull to the top of ad revenue in 2018

    The podcast industry brought in US$479 million ad dollars last year, a 53 per cent increase from 2017, a continuation of a strong, positive growth trend according to the latest report from PwC and IAB.

    Published 10 June 2019 Insight News
  • Standing up to tech giants in Germany as sales houses form closer cooperation

    The planned alliance between German advertising sales houses, Media Impact and Ad Alliance will create the largest digital sales platform in Germany. It can also be seen as indicative of the extent local media competitors will go to face off against the growing market power of the tech platforms.

    Published 28 May 2019 Industry News
  • The Week launches new TV ad as part of £1m marketing campaign

    The Week magazine launches a new TV advertising campaign as part of a GBP£1m (USD$1.3m) marketing investment in the UK brand. The ‘Stop, Pause, Think, The Week’ TV campaign will run for eight months until the end of 2019 and will be broadcast on Channel 4 and all Sky channels. 

    Published 15 May 2019 Industry News
  • Chart of the week: Internet advertising rises above $100 billion

    Internet advertising revenue has officially passed the US$100 billion mark growing by about 386 per cent in about a decade, according to a newly released report from IAB and PwC.

    Published 13 May 2019 Insight News
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