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  • Get ready for the Amazonification of media

    In a world where content distribution has gone digital, we are witnessing the death of industrial marketing - paving the way for the Amazonification of media: a digital environment were the gap between inspiration and transaction will be closed down almost completely, says Troy Young, Global President, Hearst Digital Media, USA.

    Published 19 March 2018 Features
  • Hearst’s Cosmopolitan and Seventeen partner with Amazon to create shoppable content

    Earlier this month, Hearst unveiled a new, interactive way for Seventeen and Cosmopolitan readers to shop the pages of their favourite magazines with Amazon’s SmileCodes. Debuting in the March issues of each US magazine, readers will be able use their Amazon app to scan SmileCodes next to a particular product and with one click they’re able to purchase it directly from Amazon, according to Cosmopolitan and Seventeen’s publisher and SVP Donna Kalajian Lagani.

    Published 26 February 2018 Features
  • Five media tech trends from May: AI, VR, Snapchat, Chrome ad-blocker, and subscriptions Artificial intelligence continues to grow, while reports say virtual reality is stalling. Google held its annual developer conference in May, and at the PPA Festival in the UK, subscription based publishing models were back in fashion. It’s all included in our May media-tech round-up here. Published 02 June 2017 Features
  • How to get going with Voice as the entry point for user interaction

    With the rise of Voice User Interfaces (VUI) we are seeing 'the start of another revolutionary stage in how people interact with machines, presenting new opportunities for those at the forefront of ideas'.

    Published 09 April 2017 Features


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