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• How this publisher transitioned to become a content-to-commerce play

  Ebner Media in Germany employs and implements technology to mix and merge content with ecommerce. It’s been key in the company’s transformation from a print-centric publisher to a content and services company. Dominik Grau, chief content officer, has been driving the content-to-commerce strategy.   

  Published 14 September 2017 Features
• 'There are big content marketing opportunities in the niches'

  Branded content, in all its various guises, has become a huge deal for mainstream publishers in recent years. From the meteoric growth of native advertising through to the labs that publishers have created, there is clearly a demand for brands to tell their stories in mainstream media. And in an era where consumers are increasingly ignoring display online ads, branded content has become a key revenue source.

  Published 25 August 2017 Features
• Three things the new YouTube champion tells us about going viral Wiz Khalifa’s See You Again replaced Gangnam Style earlier this month as the most viewed YouTube video in history, much to the surprise of the industry and consumer press. Here, we look at some of the factors that have contributed to the video’s success, and how publishers can capitalise on this formula. Published 27 July 2017 Opinion
• Digital media managers meet up at the second Distributed Content Summit at Axel Springer in Berlin A survey among the participating media brands shows: 85 per cent of the publishers continue to see opportunities for monetisation as a difficult challenge. Published 13 July 2017 Industry News
• Condé Nast Britain launches Stories, a dedicated branded content division Condé Nast Britain Digital announced today the launch of Stories, the newly titled branded content studio. Led by Tristan Taylor, head of Branded Content Commercial, this division is devoted to branded content creation on multiple platforms across the portfolio with a team consisting of specialists across video, editorial, social and data.  Published 30 June 2017 Industry News
• Time Inc. study reveals consumers are open to custom content as a way for brands to connect Two in three consumers have greater trust in custom content than traditional advertising, according to a new comprehensive study conducted by Time Inc. aimed to understand how audiences respond to and engage with custom content. In addition to trust, the study, which garnered insights from over 17,000 GenZ, Millennials and Gen X respondents, reveals that custom content is perceived as thoughtful and provides value. Published 28 June 2017 Insight News
• Time Warner and Snap announce global media partnership to invest in content and ads Time Warner and Snap announced a global partnership spanning media spending and the development of made-for-Snap shows over the next two years. Under this new agreement, Time Warner will develop and produce shows for Snapchat from across its networks and entertainment companies. Published 21 June 2017 Industry News
• Publishers on FB Instant Articles: like it, don’t like it, don’t know… It might be bluntly stated but these days there are three types of digital publishers: those who love Facebook’s Instant Articles, those who don't, and those who simply have no idea. Whichever camp you fall into, it is dividing opinion in the digital publishing landscape despite coming with a warning: if you turn your back on the masses, they might just trample you to death.  Published 16 June 2017 Features
• How WoodWing provides innovative software to benefit publishers, brands [Sponsored] International publishing software developer, WoodWing Software in the Netherlands, will launch its new multi-channel content creation platform, Enterprise Aurora later this year. New chief executive officer Jan de Roos explains how this innovation will assist publishers to realise their full potential.  Published 12 June 2017 Features
• Why 'Hello Mr.' bet on print Nikolay Malyarov, chief content officer, PressReader, interviews Ryan Fitzgibbon, founder and publisher of Hello Mr. Published 31 May 2017 Opinion