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  • How Hearst re-imagines Runner's World and Bicycling for modern audience

    Since its acquisition of Rodale's portfolio of magazine titles in January, Hearst has been experimenting at Pennsylvania-based Runner's World and Bicycling, with new business models, new talent, new paper stock and bigger sizes, as well as proposed redesigns for both titles later this autumn. 

    Published 17 September 2018 Features
  • Cross-media measurement systems - it’s a matter of trust

    An initiative in The Netherlands to develop an advanced, independent and cross-media audience measurement system incorporating the viewing, reading and listening of/to media and advertising across all platforms, represents a growing global trend among publishers who want to win back trust, both from audiences and commercial partners.

    Published 23 July 2018 Insight News
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