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  • Facebook’s first print magazine - will it ‘Grow’ (or go up in smoke?)

    Those who know only a little about some of the world’s more weird and wonderful magazines, will be aware that Grow Magazine is the most ‘quintessential cannabis horticulture magazine’ in the world, available in all 50 US states, and Canada. This does beg the question: why did Facebook decide to give its first official magazine the same name? More pertinently, why did the social media platform, which insists it’s not a publisher, decide to put out a magazine at all?

    Published 18 June 2018 Features
  • Mark Zuckerberg leaves recent Newsfeed changes out of his F8 keynote

    On Tuesday 1 May, and exactly three weeks after his US Senate hearing, Facebook CEO Mark Zuckerberg delivered his highly anticipated keynote at the company's F8 Developer Conference in San José, California. If you were a media executive looking forward to any kind of comment or further development about Facebook's recent changes to its Newsfeed algorithm, you would be in for a disappointment.

    Published 02 May 2018 Industry News
  • Five key media tech trends from April

    The media industry was in the consumer press spotlight again in April, as Sir Martin Sorrell resigned from WPP and Facebook’s Mark Zuckerberg took to the US congressional stand. We look at five of the key media tech trends from the month here.

    Published 30 April 2018 Features
  • Chart of the week: Google's replacing Facebook as top referrer to publishers

    Facebook hasn’t made many friends among publishers lately. The company’s announcement that it would de-prioritise publishing content in its algorithm had many in the industry up in arms. However, there are signs that the drop in referral traffic from Facebook is offset by traffic gains coming from Google searches, especially in the mobile section.

    Published 26 February 2018 Insight News
  • [Video] Niall McGarry and James O’Brien on the success of Joe Media’s Unfiltered

    Joe Media is achieving online success in long form content, in an industry increasingly focussed on short form snacking. FIPP sat down with Joe Media founder, Niall McGarry and Unfiltered host, James O’Brien, to talk about the strategy behind the brand’s success and some of the wider media-tech trends coming into play within the industry today. 

    Published 26 February 2018 Features
  • Facebook exits the newsroom: where does that leave publishers?

    Facebook made its latest earnings announcement on Wednesday night on the back of what Mark Zuckerberg dubbed a “hard” but “strong” year for the company. With time spent on the site now in decline and further newsfeed changes on the horizon, what does Facebook’s clampdown on Page-level posts mean for publishers?

    Published 02 February 2018 Features
  • Can platforms ever be trusted in an ‘attention economy’?

    When business models are designed to monopolise attention, can tech platforms ever be trusted? Several indicators, and analysts, think not.

    Published 29 January 2018 Features
  • Zuckerberg and the ‘trustworthiness’ of publishers

    Another week, another attempt by Facebook founder Mark Zuckerberg to rewire the information landscape on his social network. This time he wants his followers to identify “trustworthy" publishers.

    Published 22 January 2018 Features
  • When Facebook fell out of love with news

    The realisation that Facebook is a social network first and foremost and not a news-stand is starting to hit home with publishers as Mark Zuckerberg continues to fiddle with his News Feed algorithm to salvage - or grow - his creation.

    Published 15 January 2018 Features
  • Facebook feed changes to have major impact on publishers

    Over the next few months, Facebook will be making updates to ranking where the news feed will prioritise content that sparks conversations, having an effect on posts from businesses, brands and media.

    Published 12 January 2018 Industry News
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