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  • Chart of the week: Google's replacing Facebook as top referrer to publishers

    Facebook hasn’t made many friends among publishers lately. The company’s announcement that it would de-prioritise publishing content in its algorithm had many in the industry up in arms. However, there are signs that the drop in referral traffic from Facebook is offset by traffic gains coming from Google searches, especially in the mobile section.

    Published 26 February 2018 Insight News
  • [Video] Niall McGarry and James O’Brien on the success of Joe Media’s Unfiltered

    Joe Media is achieving online success in long form content, in an industry increasingly focussed on short form snacking. FIPP sat down with Joe Media founder, Niall McGarry and Unfiltered host, James O’Brien, to talk about the strategy behind the brand’s success and some of the wider media-tech trends coming into play within the industry today. 

    Published 26 February 2018 Features
  • Facebook exits the newsroom: where does that leave publishers?

    Facebook made its latest earnings announcement on Wednesday night on the back of what Mark Zuckerberg dubbed a “hard” but “strong” year for the company. With time spent on the site now in decline and further newsfeed changes on the horizon, what does Facebook’s clampdown on Page-level posts mean for publishers?

    Published 02 February 2018 Features
  • Can platforms ever be trusted in an ‘attention economy’?

    When business models are designed to monopolise attention, can tech platforms ever be trusted? Several indicators, and analysts, think not.

    Published 29 January 2018 Features
  • Zuckerberg and the ‘trustworthiness’ of publishers

    Another week, another attempt by Facebook founder Mark Zuckerberg to rewire the information landscape on his social network. This time he wants his followers to identify “trustworthy" publishers.

    Published 22 January 2018 Features
  • When Facebook fell out of love with news

    The realisation that Facebook is a social network first and foremost and not a news-stand is starting to hit home with publishers as Mark Zuckerberg continues to fiddle with his News Feed algorithm to salvage - or grow - his creation.

    Published 15 January 2018 Features
  • Facebook feed changes to have major impact on publishers

    Over the next few months, Facebook will be making updates to ranking where the news feed will prioritise content that sparks conversations, having an effect on posts from businesses, brands and media.

    Published 12 January 2018 Industry News
  • Video-first the way forward on Facebook, says exec

    Facebook believes the shift to engagement with video content has the potential to be bigger than the shift from desktop to mobile. Keeping this in mind, Karla Geci, head of strategic media partner programmes at Facebook, has advised publishers to prioritise a video-first strategy if they want to optimise meaningful engagement and monetisation opportunities on the social media platform.

    Published 11 December 2017 Features
  • Advertising in the era of Google and Facebook

    The Facebook and Google duopoly are creating huge shifts in the allocation of advertising budgets. What does this mean for publishers, brands, and agencies? A panel of industry experts gave some answers during a recent panel discussion at the FIPP World Congress.

    Published 20 November 2017 Features
  • Facebook introduces “News Feed Publisher Guidelines”

    In a blog post today, Adam Mosseri, head of Facebook News Feed, announced the introduction of newsfeed guidelines for publishers, with a set of “do’s and don’ts to help publishers succeed on our platform”.

    Published 24 October 2017 Industry News


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