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  • Get ready for the Amazonification of media

    In a world where content distribution has gone digital, we are witnessing the death of industrial marketing - paving the way for the Amazonification of media: a digital environment were the gap between inspiration and transaction will be closed down almost completely, says Troy Young, Global President, Hearst Digital Media, USA.

    Published 19 March 2018 Features
  • The Mr. Magazine™ Interview: "I like to feel that our readers aren’t a mailing list," says William R. Hearst III

    “I wanted to deal with things that last a little bit longer. I was thinking about the people that I know: writers, photographers, editors; these are people who often write books, that take some time to write something. I was less interested in immediacy; I wanted things that had a lasting quality.” Will Hearst

    Published 31 January 2018 Features
  • Why Hearst is betting big on voice

    Hearst is betting on voice platforms as a long-term priority as it continues to develop products for both Amazon Alexa and Google Assistant platforms. Last year, the media giant experimented with producing voice content for Elle, O, the Oprah magazine, Good Housekeeping, and say they’ve seen enough to delve into it more.

    Published 22 January 2018 Features
  • The Mr. Magazine™ Interview: Print is never going to go away, says Hearst’s Joanna Coles

    “I think you’re seeing a move-back to print; a move-back to the appreciation that print is restorative; it’s actually information that you take in. We know that there was a connection between the tactile, taking in of information… so, the touching of print and the absorption of information. And I feel very confident that print will continue to evolve and remain relevant.” - Joanna Coles

    Published 08 December 2017 Features

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