NEWS

All   |   Industry   |   FIPP   |   Launches   |   Features   |   Insight   |   Opinion   |   Rising Stars   |   Deals

• Deep dive: What can media brands do to differentiate themselves? Community is key, and other lessons

  A few years ago at the Digital Innovators’ Summit, everyone was talking about free content and advertising, with the rising use of ad blockers in the forefront of everyone’s minds. This year, however, the strongest takeaway was that publishers are no longer in defence mode: with most now employing a paywall or subscription model, it’s been proven beyond doubt that people will pay for quality content. So now that publishers have a bit of breathing room, another question arises: what should they do to stand out from the crowd?

  Published 24 April 2018 Features
• How constraints breed creativity for Attica Media Group’s digital transformation

  Attica Media Group, a member of Mondadori Group, was founded in 1994. Today, it is one of the largest media companies in Greece, with a portfolio of brands, magazine titles, radio stations and digital properties. According to Dimitris Nikolakopoulos, digital CCO at Attica, the company’s transformational path has been anything but dull.

  Published 22 April 2018 Features
• Hearst’s global president of digital on the evolution of lifestyle brands online

  Global president of Hearst Digital Media, Troy Young, opened the Digital Innovators Summit (DIS) in Berlin recently, in a presentation that looked at the future of lifestyle brands and the Amazonification of media. We caught up with Troy at the show to get some key insights from inside the global media brand. 

  Published 09 April 2018 Features
• How culture can save publishers

  In a world of constant change, a future proof workplace culture can ensure growth against the odds, says FIPP board member Andrew Moultrie, managing director of consumer products and publishing at BBC Worldwide UK.

  Published 03 April 2018 Features
• The Mr. Magazine™ interview: Putting the magic back in magazines, with W magazine editor-in-chief Stefano Tonchi

  “Digital is not everything. Digital is not going to kill or be a substitute for magazines. But magazines have to find a different way to be perceived and distributed.” Stefano Tonchi, editor-in-chief, W magazine

  Published 03 April 2018 Features
• Download the FIPP Insider Helsinki speaker presentations

  View and download the speaker presentations from FIPP Insider Helsinki, 15 March 2018.

  Published 23 March 2018 Insight News
• Peter Houston talks: Time well spent

  Publishers need to think again about why people spend time with their content. Is it getting attention because it deserves it, or just a lucky spin of the social media slot machine?

  Published 12 March 2018 Opinion
• The Mr. Magazine™ interview: Behind Bonnier’s secret for creating better quality content with less workforce

  “The notion that print is dead is not accurate. I think print isn’t dead, it’s just different. Gone are the times where you can operate with an inflated rate base or 12 times per year as a standard. And I think gone are the days too where you were just concerned with whether there was enough fax paper in the machine where you got all of your signed insertion orders back. Those days are behind us. But print for many companies, Bonnier included, is still profitable. It’s just not at the margins that we once enjoyed. And I feel strongly that brands that sit one or two in a category or vertical can thrive if managed correctly.” - Eric Zinczenko, CEO, Bonnier Corporation

  Published 12 March 2018 Features
• Time Inc. UK's NME to expand its digital-first strategy, cease print publication

  Time Inc. UK announces today a new raft of initiatives from media brand NME, as it focuses investment on further expanding NME’s digital audience. As part of the new direction, several digital services are launching and NME’s free weekly print magazine will cease publication. This week’s issue of the magazine out on Friday will be the final free print edition.

  Published 07 March 2018 Industry News
• Save the date for FIPP Asia, 14-16 September 2018!

  The 6th FIPP Asia international conference and exhibition will take place from 14 to 16 September 2018 in Wuhan, China, co-hosted by FIPP, the China Periodicals Association and the Hubei Administration.

  Published 25 February 2018 FIPP News