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• After chasing scale, Hearst is doubling down on influence

  Over the last number of years, Hearst and other major magazine media companies have been chasing scale. Magazine media companies all wanted to be big, explained Brooke Siegel, VP of Content at Hearst. Siegel, who oversees 25+ brands at Hearst, spoke about how Hearst is optimising content at FIPP World Media Congress in Las Vegas, on 12 November.

  Published 13 November 2019 Features
• Learning from Trusted Media Brands transformation into a multi-platform company

  Bonnie Kintzer, CEO of Trusted Media Brands, USA, outlined the company's path to success over the last six years and the seven steps she now finds pertinent to transformation, during the opening session of the 42nd FIPP World Media Congress, taking place at Planet Hollywood in Las Vegas, 12 November. 

  Published 12 November 2019 Features
• Forbes, Monocle and Trusted Media Brands on how to transform a publishing business

  In the lead up to a major debate on media ownership and business models at the forthcoming FIPP World Media Congress, Forbes CEO Mike Federle, Trusted Media Brands CEO Bonnie Kintzer, and Monocle creator Tyler Brûlé share their views on what drives their businesses’ current success and future growth.

  Published 24 October 2019 Features
• Ad-funded journalism is a thing of the past. Time to adapt, warns FIPP president and CEO

  As the era of ad-funded publishing draws to a close, media companies need to not only diversify revenue models, but also get better at predicting what the future will bring and respond positively to change and monetise from it, FIPP President and CEO James Hewes told delegates at FIPP Insider in Paris. 

  Published 21 October 2019 Features
• 10 startups solving key issues for media companies and magazine publishers

  The last few years have witnessed a renaissance in media focused startups. Powered by initiatives like Artificial Intelligence and blockchain, the new breed of companies have sought to answer some of the key issues that have dogged media and publishing companies for the past decade. How can they scale the amount of content they produce? How can they increase the number of people paying for it? And how best to harness social media to target new consumers and turn them into regular followers - and maybe even paying customers? Here, then, are ten new-ish companies that have all made great strides in their attempt to simplify the world of media.

  Published 14 October 2019 Features
• Spotlighting brands at FIPP Insider South Africa

  Cosmopolitan South Africa’s August cover star will be part of an exciting line-up of media and brand experts who will discuss the secrets of successful collaboration in spotlighting brands in magazine media at this month’s FIPP Insider events in South Africa.

  Published 12 August 2019 FIPP News
• Inside Penske Media's expansion to China: WWD and Variety

  Over the last couple of months, FIPP member Penske Media Corporation has made some great strides in its global expansion plans, launching in China two of its brands: WWD in mid July and Variety on 1 August. Both new editions feature a blend of original content and on-the-ground reporting that caters to Chinese language audience. 

  Published 06 August 2019 Features
• Africa: a digital coming of age

  Africa’s lack of internet access has been well documented in recent years. However, growing access across the continent, together with a rapid uptake in smartphone use, is spurring publishers to change direction.

  Published 24 July 2019 Features
• Top trends for European publishers

  With the rapid pace of innovation and change in the world of media showing no signs of letting up, we explore the trends that industry leaders and FIPP World Media Congress speakers are seeing in the European publishing sector right now.

  Published 08 July 2019 Features
• Hearst invests into training and education of employees with Hearst Data U

  After years of shrinking budgets for training and cuts to personal development across the  magazine and news media industries, there are signs that companies are making training and education of staff a priority again. Last month, The New York Times announced it had open-sourced its data skills course for reporters, and made it accessible to all.

  Published 01 July 2019 Features