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  • The Mr. Magazine™ interview: Entertainment Weekly proves weekly magazine brands can stand strong on all platforms

    “I don’t just consider myself editor-in-chief of a weekly magazine, but of an entire content organisation. I became editor-in-chief a little over three years ago, and I remember when I was growing up, I felt that Entertainment Weekly set the agenda for that particular week’s conversation, like this is what we need to be psyched about in entertainment. So, I really tried to move that thought process into the 21st century. And I really want to give readers something on the cover of this magazine and inside the magazine that they can’t get on the internet, that they can’t find on anyone’s social media feed, because of what our access allows.” Henry Goldblatt, EIC, Entertainment Weekly

    Published 12 April 2018 Features
  • The Mr. Magazine™ interview: Seventeen, a brand that’s helping today’s teens change our world

     “They’re still getting a lot of information from a lot of places and when you’re talking about print in particular, we’re kind of tuning out the noise for them. And so they come to print to really get a more curated experience and to find out things that they may not be getting on social media or from their friends. We’re this big sister that’s there for them. The things that we cover in the magazine and online are sometimes similar and sometimes different. There are still things in the magazine that are there for them. And who doesn’t want to see themselves in print, let’s be honest. It’s very special.” - Joey Bartolomeo, executive editor, Seventeen magazine

    Published 05 April 2018 Features
  • The Mr. Magazine™ interview: Brides magazine, making The “I do’s” more real and the magazine more human

    “I think content is whatever audiences respond to. We’re creating content all over the place. We’re creating video content; we’re creating content especially for Instagram stories; we’re creating content in the magazine that is in the form of well stories, as well as a back page that’s become a very different thing than it has been in the past.” Lisa Gooder, executive director, editorial, Brides Magazine

    Published 14 March 2018 Features
  • The Mr. Magazine™ interview: Behind Bonnier’s secret for creating better quality content with less workforce

    “The notion that print is dead is not accurate. I think print isn’t dead, it’s just different. Gone are the times where you can operate with an inflated rate base or 12 times per year as a standard. And I think gone are the days too where you were just concerned with whether there was enough fax paper in the machine where you got all of your signed insertion orders back. Those days are behind us. But print for many companies, Bonnier included, is still profitable. It’s just not at the margins that we once enjoyed. And I feel strongly that brands that sit one or two in a category or vertical can thrive if managed correctly.” - Eric Zinczenko, CEO, Bonnier Corporation

    Published 12 March 2018 Features
  • The Mr. Magazine™ interview: New York magazine EIC Adam Moss on mag covers, long-form journalism and more

    “The cover is no longer really to sell magazines on newsstand. As newsstands have become so much less important to all of us, the cover has a different function. It is basically the brand statement of what we make. It declares what we think is important or interesting; it declares our voice. Also, it’s an amazing document for the purposes of social media. Social media takes your cover and distributes it all over the place and it becomes an advertisement for the magazine that’s actually more important than it was originally meant to be when it was to stimulate newsstand sales.” - Adam Moss, editor-in-chief, New York magazine

    Published 28 February 2018 Features
  • The Mr. Magazine™ interview: How GQ takes print seriously and has the robust content on all platforms to prove it

    “In GQ, the one thing I go back to print for is not only are you speaking to a particular type of person, who might actually be different than someone who’s looking at us online, but also it’s a space where people still find glory in. People want their cover. It’s a moment. And when you have something like that, that still has cultural weight and is something that people gravitate to, both as a reader and as somebody in it, you’re not going to give that up ever, if you don’t have to.” - Jon Wilde, executive digital director, GQ

    Published 22 February 2018 Features
  • The Mr. Magazine™ interview: Wired’s editor-in-chief Nick Thompson on the roadmap to magazine success

    “There’s something about the print magazine that’s special. It’s got the front cover, which is a way to really make a statement. It has a back cover that advertisers love. It has the capacity to package things, because the Internet breaks everything up, so the capacity to keep things together is really valuable. And advertisers see that too.” - Nick Thompson, editor-in-chief, Wired

    Published 19 February 2018 Features
  • The Mr. Magazine™ interview: "For us the information chain begins with the magazine," says Martha Stewart Weddings' editor-in-chief

    “As you know, across all different kinds of areas our industry is definitely changing and we know that our audience gets her ideas, inspiration and information from so many different sources, so we make sure as a brand that we’re giving her information both digitally and in all the ways that she needs it. But, in terms of the magazine, she still definitely needs that as well.” - Amy Conway

    Published 05 February 2018 Features
  • The Mr. Magazine™ Interview: "I like to feel that our readers aren’t a mailing list," says William R. Hearst III

    “I wanted to deal with things that last a little bit longer. I was thinking about the people that I know: writers, photographers, editors; these are people who often write books, that take some time to write something. I was less interested in immediacy; I wanted things that had a lasting quality.” Will Hearst

    Published 31 January 2018 Features
  • The Mr. Magazine™ interview: “I have great alarm about this war against fact," says The New Yorker’s editor, David Remnick

    “I find words, and I understand why they’re used all of the time, but sometimes I bridle a little bit at words like content or products or platform, they seem a little cold. They seem a little remote and cold-blooded, because I think of The New Yorker as something much more warm-blooded or hot-blooded, which is alive. I don’t think of it as a can of soup or any of the other household products or a status symbol. I think of it as something, and I don’t care if it’s digital or on paper, I think of it as something that can reach your heart and mind in a unique way; in a surprising way. There aren’t too many household items or products that can do that.” David Remnick (on defining content in today’s digital age)…

    Published 10 January 2018 Features

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