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  • The Mr. Magazine™ interview: Men's Health, a Hearst legacy brand with a "stronger, faster, better" focus

    “When I say strong, faster, better, I don’t just mean that as far as goals for the reader, it’s really what the magazine is about. We’re hopefully a stronger brand; we’re faster at processing things and in delivering information and inspiration to our readers; and we’re just constantly trying to get better. We’re embodying the values of the brand, which is self-improvement.” Richard Dorment, editor-in-chief, Men's Health

    Published 13 September 2018 Features
  • A Mr. Magazine™ musing: The wonderful world of new magazines

    Spin the globe of this wonderful planet we live on and at any point of stop – almost surely you’ll find a new magazine’s homeland. From China to Latvia, Lebanon to the US, new titles are being born and welcomed onto newsstands. Each and every one is a beautiful edition to the world of print and offers another voice into the magazine conversation. The following titles are ones that I discovered being published in English. I hope you enjoy their beautiful covers!

    Published 06 September 2018 Launches
  • The Mr. Magazine™ interview: Strange Science, reverse engineering creating reverse publishing

    “Coming back to some fundamentals that we who love magazines have been talking about for years. I think there’s a physical, tangible reality to magazines that you don’t get online. There’s a durability there in a print product and to a certain extent, there’s a promise that the time and effort that would go into creating and editing and vetting that content in a more durable form, whereas I think online, and we’re seeing this, it’s a voracious beast, where you have to constantly be cranking out new content.” - Steve George, vice president, content, Kalmbach Media

    Published 24 August 2018 Features
  • The Mr. Magazine™ interview: NewBeauty Magazine, a relaunch that highlights editorial integrity and authority

    “It’s a huge population and a very affluent audience. They actually have more spendable income and more money. In the beauty space, it’s completely underserved, so when you think about it, to me, it’s an amazing opportunity to speak to women who are hungry to have this kind of information. No one is really intelligently speaking to them, so that is a strong business reason.” - Agnes Chapski on why Baby Boomers and Gen Xer’s are so important to NewBeauty

    Published 08 August 2018 Features
  • Mr. Magazine™: Humanised content and your very human audience – it’s not bots out there reading your stuff

    In the summer of 2008, I wrote an article for the magazine of the Custom Publishing Council called “Content.” And while I realise that was 10 years ago, some things never age, such as the content of the “Content” article. That’s a lot of “content” you might say, and I agree with you. But content, good content combined with experience making, is what magazines are all about and custom publishing is still just as relevant and prevalent as it was in ’08, even more so.

    Published 20 July 2018 Opinion
  • The Mr. Magazine™ interview: "We have to find new ways to tap into the consumers", Time Inc. Retail president

    “You ask me why I’m bullish. I believe in the power of print in this digital age for several reasons. First and foremost, we at Meredith, and you know this already, have incredible, leading, iconic, trusted, powerful brands. And in this day and age of fake news that matters to our consumers. We see it. That’s part of the reason I’m so bullish on the SIP’s (special interest publications), and we see that when we hit the mark, such as The Royal Wedding for People or Magnolia Journal and other titles. I won’t beleaguer the phenomenal special editions or bookazines’ growth.” Drew Wintemberg, president, Time Inc. Retail

    Published 05 July 2018 Features
  • The Mr. Magazine™ interview: Jo Packham, a self-proclaimed woman of ideas

    “I’m a traditional print girl. I was in book publishing for 30 years. When that ended and I got the opportunity to do the magazines; I don’t even go on Instagram. I don’t answer my phone; I hate anything technological. I really love paper and print. I wouldn’t have even considered anything else.” Jo Packham

    Published 06 June 2018 Features
  • The Mr. Magazine™ interview: Samir Husni speaks with Jeremy Leslie, owner and curator, Mag Culture

    “I’ve always had a fundamental belief in it (print), but what encourages me to continue that deep belief is the wave after wave of new magazines with fantastic ideas and fantastic values; just the good stuff that’s being made is what continues to inspire and excite me.” Jeremy Leslie, owner and curator, Mag Culture

    Published 23 May 2018 Features
  • The Mr. Magazine™ interview: House Beautiful and the concept of wellness and better living through design

    I do think that the way readers engage with the magazine versus digital or social platforms, for example, it is a little bit different. We still have a halo or a level of importance, in a way, with the fact that something has been printed. We had to go through all of these steps, we had to make it in the flesh. There is something that still resonates with readers about print. That’s why you see, for example, in higher-ticket items, there is more of a trustworthiness that readers report when they read about something in print versus digitally. There’s a little bit of integrity, importance and trustworthiness that the medium itself delivers.” Sophie Donelson, editor-in-chief, House Beautiful

    Published 07 May 2018 Features
  • The Mr. Magazine™ interview: Entertainment Weekly proves weekly magazine brands can stand strong on all platforms

    “I don’t just consider myself editor-in-chief of a weekly magazine, but of an entire content organisation. I became editor-in-chief a little over three years ago, and I remember when I was growing up, I felt that Entertainment Weekly set the agenda for that particular week’s conversation, like this is what we need to be psyched about in entertainment. So, I really tried to move that thought process into the 21st century. And I really want to give readers something on the cover of this magazine and inside the magazine that they can’t get on the internet, that they can’t find on anyone’s social media feed, because of what our access allows.” Henry Goldblatt, EIC, Entertainment Weekly

    Published 12 April 2018 Features
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