NEWS

All   |   Industry   |   FIPP   |   Launches   |   Features   |   Insight   |   Opinion   |   Rising Stars   |   Deals
Go
  • Bauer Media’s Q Magazine launches weekly podcast

    Q Presents…The Making Of is a weekly podcast from the makers of Q Magazine focused upon the life and times of a celebrated recording artist.

    Published 11 March 2019 Launches
  • Behind Time magazine covers: a Q&A with DW Pine

    Chronicling the nation’s issues, events and history as it happens, Time magazine shies away from nothing and creates emotional impact in an instant. Time magazine is known for its iconic covers, something D.W. Pine, Time’s creative director, recently called “one of the most iconic pieces of real estate in journalism.”

    Published 14 January 2019 Features
  • How Thomas Cook resurrected a print magazine that died in 1939

    One of the greatest successes born from the new Thomas Cook Media and Partnerships division within the Thomas Cook travel agency was the rebirth of the printed magazine, The Excursionist, originally founded in 1851. Speaking at FIPP Insider in London, Ed Marr, group head of commercial publishing, media and partnerships at Thomas Cook Group, explained how an integrated multi-channel media offering within the holiday retail company made this possible.

    Published 14 January 2019 Features
  • How Beano used data and insight to give digital life to a print brand kids love

    The longest running British children's comic magazine, Beano, has gone through a huge revolution in the past two years transforming itself from a purely print magazine into a global digital platform. At the recent FIPP Insider event in London, Hayley Granston, commercial MD, Beano Studios, UK, explained how they used data and insight to reinvent the iconic British brand for today’s tech savvy kids.

    Published 10 January 2019 Features
  • How Italy’s most successful cooking website went multi-platform - all the way to print

    Spinning off a monthly print magazine in 2017 to create an additional revenue stream for Italy’s hugely popular cooking website, Giallo Zafferano, was such a significant success that it sold 2.5 million copies in the first year, says Daniela Cerrato, head of digital product marketing of the Italian magazine division at Mondadori Publishing Group.

    Published 07 January 2019 Features
  • Cross-media measurement systems - it’s a matter of trust

    An initiative in The Netherlands to develop an advanced, independent and cross-media audience measurement system incorporating the viewing, reading and listening of/to media and advertising across all platforms, represents a growing global trend among publishers who want to win back trust, both from audiences and commercial partners.

    Published 23 July 2018 Insight News
  • Far & Away magazine: the result of NatGeo's storytelling and WSJ's global insights

    Earlier this month, National Geographic and The Wall Street Journal partnered to launch a new magazine, “Far & Away,” a luxury business travel publication. The first issue was distributed with the May 19 edition of the Journal, and the publishers hope to print it twice this year with the goal of increased frequency in 2019.

    Published 31 May 2018 Features
  • National Geographic and Wall Street Journal enter multi-platform collaboration

    National Geographic and The Wall Street Journal have partnered to launch Far & Away, a premium print magazine for business travelers that will include digital and social content as well. The first issue will be distributed with the May 19th edition of the Journal.

    Published 16 May 2018 Deals
  • Condé Nast launches Next Gen Network and adds new brands Iris and Lenny Letter

    Condé Nast announced the launch of the company’s Next Generation Network, a collection of new and reimagined brands, reaching new audiences on new platforms. The Network, which includes Them, The Hive, AD Clever, Basically, Healthyish, GQ Style and Teen Vogue, has an audience comprised of 82 per cent millennial consumers, generating more than 20 million interactions on the Network’s brands each year.

    Published 22 February 2018 Launches
  • Advertising in the era of Google and Facebook

    The Facebook and Google duopoly are creating huge shifts in the allocation of advertising budgets. What does this mean for publishers, brands, and agencies? A panel of industry experts gave some answers during a recent panel discussion at the FIPP World Congress.

    Published 20 November 2017 Features
Go to Full Site