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• Chart of the week: Podcast loyalty boosts positive attitude towards ads

  Loyal podcast listeners will stomach a few more advertisements to support their favourite show, a study by Westwood One found. Advertisers have successfully incorporated their products into podcast programming, yet podcasts’ ability to translate that willingness by listeners into substantial revenue still lies further down the road for the medium.

  Published 11 February 2019 Insight News
• Media Voices podcast: Digiday editor-in-chief Brian Morrissey on shifting digital publishing economics

  On this week’s episode of Media Voices, the team brave Snowmageddon to interview Digiday editor-in-chief Brian Morrissey, about publishing economics and sustainability, how B2B is cool, and the value of being really honest about change.

  Published 04 February 2019 Insight News
• Media Voices podcast: Film Stories' founder Simon Brew on crowdfunding an independent magazine

  On this week's episode of Media Voices, the founder of Film Stories magazine Simon Brew talks the dos and don'ts of a crowdfunding campaign, the potential of independent magazines, and the importance of giving new voices a chance to be heard.

  Published 28 January 2019 Insight News
• Eight media brands with innovative podcasts

  Publishers are using podcasts to increase brand awareness, change, pivot away from existing media models and even bridge the gap between audiences and senior executives. Harriet King profiles eight media companies who are using podcasts in interesting ways.

  Published 18 January 2019 Features
• Media Voices podcast: Wired UK senior editor Victoria Turk on building out brand extensions

  This week, Victoria Turk, senior editor at Wired UK talks about all the work they're doing on their brand extensions, from their flagship Wired Live event to the Wired World Special 2019 and their weekly podcast.

  Published 03 December 2018 Insight News
• Media Voices podcast: Trint founder Jeff Kofman on why journalists should be entrepreneurs

  This week we hear from Jeff Kofman, founder and CEO of Trint, about the dark abyss of transcription, whether Google and Facebook are serious about funding journalism and the good the bad and the ugly of social media.

  Published 19 November 2018 Insight News
• Media Voices podcast: Popbitch co-founder Camilla Wright on creating a niche in the celebrity gossip market

  This week we hear from Popbitch co-founder Camilla Wright about the origins of the influential celebrity gossip site, whether celebs ever try to plant stories about themselves, and the romanticism of clandestine meetings in dark pubs.

  Published 13 November 2018 Insight News
• Media Voices podcast: Skift CEO Rafat Ali on paid content and the perils of VC funding

  This week we hear from Rafat Ali, co-founder and CEO of boutique travel publisher Skift. We spoke about what connects the dots between paid content, travel, dining and wellness, his belief in trendlines not headlines, his long-term aspirations for Skift vs short-term VC plays and why he wants to be useless to his business.

  Published 06 November 2018 Insight News
• Vanity Fair UK partners with Grow by Facebook and Founders Forum to launch podcast series

  Vanity Fair UK will launch its new podcast series, The Making Of…, in partnership with Grow by Facebook and Founders Forum on 1 November 2018. Hosted by broadcaster and journalist, Clemency Burton-Hill, each episode will feature conversations with a variety of industry leaders and the experiences that have defined them.

  Published 26 October 2018 Industry News
• Chart of the week: Podcast listeners are young, educated and affluent

  The rise in popularity of podcasts hasn’t gone unnoticed by the advertising industry. According to estimates by IAB and PwC, podcast advertising revenue in the US will reach USD$400 million this year and grow to more than $650 million by 2020.

  Published 22 October 2018 Insight News