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  • It’s nearly 2020 and print publishing still matters: How print and digital can build better subscriber experiences

    Rumours of the death of print media have been greatly exaggerated. While online publications have been experiencing tremendous growth in recent years, the fact is that 58 per cent of subscribers still describe themselves as primarily print-oriented, and 60-80 per cent of publisher revenues are still generated from print. It’s true that the majority of print-first subscribers are older, but that doesn’t mean younger audiences won’t pay for print. They will, and they do.

    Published 16 January 2019 Opinion
  • Behind Time magazine covers: a Q&A with DW Pine

    Chronicling the nation’s issues, events and history as it happens, Time magazine shies away from nothing and creates emotional impact in an instant. Time magazine is known for its iconic covers, something D.W. Pine, Time’s creative director, recently called “one of the most iconic pieces of real estate in journalism.”

    Published 14 January 2019 Features
  • How Thomas Cook resurrected a print magazine that died in 1939

    One of the greatest successes born from the new Thomas Cook Media and Partnerships division within the Thomas Cook travel agency was the rebirth of the printed magazine, The Excursionist, originally founded in 1851. Speaking at FIPP Insider in London, Ed Marr, group head of commercial publishing, media and partnerships at Thomas Cook Group, explained how an integrated multi-channel media offering within the holiday retail company made this possible.

    Published 14 January 2019 Features
  • Why sustainability matters

    [Sponsored] In the last FIPP Insider in London, Timo Lehesvirta, Sustainable Forestry Lead at UPM, gave insights into why sustainability and biodiversity matter in 2019.

    Published 07 January 2019 Insight News
  • Chart of the week: Despite digital age physical books still reign supreme

    Three-quarters of people in the UK still read physical books rather than their digital equivalents, according to estimates from the Copyright Infringement Tracker.

    Published 07 January 2019 Insight News
  • How UPM forestry meets global megatrends

    As one of the world’s largest suppliers of paper to the publishing industry worldwide, UPM is committed to manage forests responsibly and sustainably to address the challenges posed by global megatrends such as climate change, Timo Lehesvirta, sustainable forestry lead, Forest Global, at UPM in Finland told delegates to FIPP Insider London last week.

    Published 17 December 2018 Features
  • Mickey Mouse’s German 90th birthday magazine, Micky, demonstrates the power of print

    The publication of a once-off Micky lifestyle magazine in Germany with a cover mount Mickey Mouse shaped bottle opener to celebrate the iconic Walt Disney cartoon character’s 90th birthday is a classic example of a successful publication that can only truly work in print, says editor Christian Kallenberg of magazine consulting group, We Like Mags.

    Published 10 December 2018 Features
  • 'How we take responsibility' - by Päivi Rissanen, director, sustainability, UPM Communication Papers

    At UPM Communication Papers we have a long history of demonstrating responsibility for the environment. But few people know that our sustainability agenda extends to also include a commitment to taking care of people and society throughout the value chain whilst simultaneously creating value for our customers through delivering products with high sustainability credentials. 

    Published 26 November 2018 Opinion
  • Departures magazine debuts new interactive print ad in partnership with Audi

    Departures, a magazine published by Meredith Corporation exclusively for American Express Platinum Card Members, has revealed a new print ad that animates organic light-emitting diode (OLED) taillights on a virtual Audi A8 when the page is opened for the first time or triggered by a remote control faux key fob. The interactive in-book experience is a brand first, according to Giulio Capua, vice president and publisher of Departures.

    Published 19 November 2018 Features
  • Is ‘screen fatigue’ really a turn-up for the books?

    Numbers do not lie. Physical book sales are on the up. But to suggest it’s because the world has turned its back on ereaders will be premature. It’s not quite as simple as that…

    Published 13 November 2018 Features
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