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  • Publishers on the big audience revenue questions of 2018

    In a competitive advertising climate with dwindling venture capital invested into digital media experiments, drawing revenues directly from audiences has seen some brands prosper, while others waned. Heading into 2018, one of the biggest media questions will be how to convert audience loyalty into revenue.

    Published 08 January 2018 Features
  • BuzzFeed founder’s fixes for 'media in crisis’ has a familiar ring

    In a memo published on Wednesday, BuzzFeed founder and CEO Jonah Peretti called out Facebook and Google for taking “the vast majority of ad revenue, and paying content creators far too little for the value they deliver to users”. He writes in the memo, “The media is in crisis” and offers a four-point plan to fix the problem.

    Published 14 December 2017 Features

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