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Vogue Business on how fashion brands are leveraging Instagram content
Last month, Kylie Jenner became the world's youngest self-made billionaire of all time when she sold a 51 per cent stake in her cosmetics brand to Coty Inc. With more than 150 million Instagram followers, Jenner’s success highlights the growing influence of the platform. Here, we speak to Vogue Business about how Instagram is now impacting the fashion industry at large.Published 09 December 2019 Features
MPA releases five-year study showcasing magazine brand vitality across formats and platforms
MPA – The Association of Magazine Media in the USA announced the findings of a five-year study of magazine media audiences at the MPA Biennial Research Symposium last week. Under the umbrella of Magazine Media 360°, the magazine media trade group measured consumer demand by brand across formats and platforms using third-party, verified and audited data since 2014.Published 09 December 2019 Insight News
Twitter bans political advertising: the beginning of the fight-back against fake news?
Yesterday, Twitter CEO Jack Dorsey announced that the platform had taken the decision to ban political advertising, stating that the significant power and influence of online advertising “brings significant risks to politics.”Published 31 October 2019 Industry News
Hatebase’s Timothy Quinn on the rise of hate speech and what the media can do to counter it
Monitoring and responding to hate speech is becoming an ever increasing problem for governments, social platforms, the media and brands. In order to react to hate speech companies first have to detect and understand it — often a very difficult process given the way that languages evolve.Published 31 October 2019 Features
6 questions about Facebook’s planned oversight body
In mid-September, Facebook published the framework for creating an oversight body to make “principled, independent decisions” about controversial content published on the social network. Is this Zuckerberg’s ‘wolf dressed in sheep’s clothing’ or a genuine effort to protect free and responsible expression?Published 23 September 2019 Features
Chart of the week: Where do people spend more time on social media?
On average global internet users spent 2 hours and 23 minutes on social media per day, though trends differed widely by country. In around half of the markets that Global Web Index surveyed, social media use had shrunk or plateaued in Q1 2019 when compared with 2018 figures.Published 12 August 2019 Insight News
Will Facebook save local journalism?
The first round of recipients of grants to fund community journalism, paid for by Facebook, was announced on 17 July with a second round of grants also announced in the US. While many are happy as grants of up to US$25,000 remain up for grabs, others remain skeptical about the social media giant’s intentions.Published 12 August 2019 Features
The real reason why newspapers are losing to Facebook
There’s a major problem facing communities everywhere — local news is losing the competition for advertisers to the duopoly (Facebook and Google). These two firms account for around 70 per cent of all digital ad spending globally, which has forced closures and cutbacks and severely threatened the future of journalism.Published 20 June 2019 Opinion
Elle and Twitter: a platform partnership made in heaven?
At this year’s UK Professional Publisher’s Association (PPA) Festival in London, we heard from Natasha Bird, digital editor for Elle Magazine, and Reece Brown, partnerships manager for Twitter, on how traditional and social publishers are working together to forge new media partnerships.Published 03 June 2019 Features
Instagram follows other platforms by launching digital magazine
Earlier in May, Instagram launched a series of digital-only Insta-zines that aimed to help students around exam season, with mental health support and advice. The magazine, called #GramFam, was created with The Mix, a crisis service for youth, and CALM, charity Campaign Against Living Miserably. Previous editions went live in September 2018, in time for the first few weeks of university.Published 28 May 2019 Launches
- Dow Jones’ Managing Director on the media industry’s changing fortunes 16 Jan 2020
- International publishers on the state of cross-border business 20 Jan 2020
- The Economist launches US election newsletter and podcast Checks and Balance 21 Jan 2020
- Fortune Media launches new premium offerings, including redesigned website, app and upgraded magazine 20 Jan 2020
- Condé Nast to launch Vogue Singapore 16 Jan 2020
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