Digital Innovators' USA Tour 2017

The Digital Innovators' USA Tour took place on 12-17 November 2017, giving delegates the opportunity to attend off the record meetings with US tech giants.

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The innovation hubs of Seattle and San Francisco have arguably the highest concentration globally of the most innovative companies on planet earth today, with some of them even having eyes set on capturing space! 

FIPP, the network for global media, and VDZ, the Association of German Magazine Publishers, brought participants the opportunity to join us for a week of exclusive, immerse and meaningful off the record meetings with several innovation movers and shakers on the USA West Coast. 

Who did we visit?

With its high concentration of Internet, tech and new media companies, backed by several of the world’s largest VC funds, gain insight from and experience the energy and passion driving San Francisco and Seattle forward. We visited companies such as:


DI Tour Nov 2017 companies ()




What happened during the DI Tour May 2017

The DI Tour May 2017 delegates experienced innovation first hand by visiting an exciting mix of top-notch publishers, tech companies that heavily influence our media world and cutting edge startups: Accenture Interactive, Atlantic Media, Bloomberg Media, Deep Focus, Facebook, Gannett, Google, Hanley Wood Media, National Geographic and The Washington Post.     

Take a look at some of what our DI Tour May 2017 delegates were up to: 

The delegates took over Facebook HQ in NYC

DI Tour 2017 Facebook ()


It's not all work and no play: New York Mets vs San Francisco Giants

Baseball at DI Tour 2017 ()


Hear some out-of-this-world visual storytelling at National Geographic 

DI Tour 2017 NatGeo ()


Also had the opportunity to say hi to Mr. Lincoln

DI Tour 2017 Washington DC ()


And had the privilege of witnessing The Washington Post's morning news meeting. Fascinating! 



DI Tour 2017 WashPo 2 ()


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We are currently working on the programme and so far we have the following companies confirmed:


Accenture Interactive

Accenture Interactive's first Content Studio in New York City takes up 10,000 square feet (929 square meters) and offers full multimedia production, including a state-of-the-art TV and video post-production facility. The Studio creates various types of multimedia content and experiments with leading-edge technologies like VR and cloud-based, 3-D body scanning. Hear how Accenture delivers content strategy and innovative content to their clients and experiments with content formats and channels. 


Atlantic Media

Atlantic Media publishes content on politics, business, economy, foreign policy, science, technology, arts and culture. Its brands include The Atlantic, Quartz, Government Executive, National Journal, and Defense One. Atlantic Media’s portfolio of digital, print, event, social, and mobile platforms engages an influential audience of over 30 million worldwide each month. We will be meeting with the President and his team. He is responsible for coordinating strategy, operations and growth initiatives across the company. We have asked him to share the latest on Atlantic Media's mobile and digital efforts, where they see opportunities for revenue and growth and how they foster innovation. 


Bloomberg Media

Bloomberg Media produces multiplatform global business and financial information and consists of 2,600+ journalists and analysts in more than 120 countries. We will meet with the Editor of Bloomberg Businessweek who will discuss her vision for the brand as well as the changes being made to target a more global and digital audience. She will also address both the editorial and business implications of the changes, including the monetization efforts behind the redesign. The group will also tour Bloomberg’s global headquarters.


Deep Focus

Deep Focus is a global, digitally led 500-person creative agency focused on building brands that connect to and draw momentum from the culture that shapes consumers’ lives. Deep Focus builds culturally connected brands with an array of leading clients including Frito-Lay, Nestlé, Purina, Alibaba, Microsoft, Samsung and Ubisoft. We will be meeting with the Chairman and CEO and have asked him to share Deep Focus’ insights into building culturally connected brands and his perspectives on global consumer, cultural and media consumption trends.



Facebook has become an important platform for media. We will be meeting with Facebook’s New York office and have asked them to share the latest developments at Facebook that impact publishers and how publishers can best leverage and prepare for them.



Gannett is one of the leading media companies in the U.S., with its flagship newspaper USA Today and over 100 local news organizations. We will be meeting with the Chief Strategy Officer and the Head of the Gannett Innovation Lab. We have asked to hear about Gannett's digital and mobile efforts, ways it fosters innovation, and where it sees revenue and growth opportunities. We are also working to arrange a tour of the Innovation Lab. The Innovation Lab is set up to prototype and experiment with new ideas. It incubates concepts, new businesses and new initiatives for the entire Gannett organization. The Lab also encourages internal innovation through a grants program, a hybrid intrapreneurial development program and an idea tournament for the company.



Google continues to be an important platform for media companies. We will be meeting with the Strategic Partnerships group in New York that focuses on Google products for publishers. We have asked them to discuss the latest Google’s offerings for publishers and monetization opportunities, as well as new platforms for content that Google is working on.


Hanley Wood Media

Hanley Wood is a B2B company serving the information, media, and marketing needs of the residential, commercial design and construction industry. Utilizing the largest analytics and editorially driven Construction Industry Database, the company provides business intelligence and data-driven services. Hanley Wood produces award-winning media, high-profile executive events, and strategic marketing solutions. We will be meeting with the President and have asked him to talk about Hanley Wood’s portfolio, how they serve their target audiences, and how they approach developing new services and revenue streams.


National Geographic

National Geographic is a multiplatform media innovator that excels at visual storytelling. National Geographic is now National Geographic Partners after the National Geographic Society split off its media assets into an expanded joint venture with News Corp. The CEO of National Geographic Partners will host us at their headquarters in Washington D.C. We have asked them to share their approaches to the creation, distribution and monetization of content across platforms.


Washington Post

The Washington Post is an amazing turn-around story in the media world. Since Amazon’s Jeff Bezos bought the newspaper in 2013, he has invested in it and encouraged innovation and experimentation, turning the Post into a laboratory for creating a sustainable future for newspapers. The efforts are starting to pay off. In 2016, website traffic increased nearly 50 per cent to 130 million unique visitors, subscription revenue doubled with a 75 per cent increase in new subscribers, and digital advertising revenue has increased by more than 40 per cent. The Washington Post is now profitable and growing. So how did they do it? 


If you would like to be informed of details as and when they are available, please contact Anja Mumm at and Christine Huntingford at

The FIPP/VDZ Digital Innovators Tour will take place in 2017 on 7-12 May (Sunday to Friday).

The fee covers the Tour, five nights accommodation, all meals from Sunday night through to Friday lunchtime and the internal flight.

The fee does not cover the cost of travel to and from the USA.


Digital Innovators’ USA Tour Payment and Cancellation Policy


The DI Tour can be booked at preferential rates for FIPP and VDZ members as follows:

Standard rate €7,900 Payment is due within 7 days of booking for bookings made before 31 March, otherwise immediate payment is required.

Non-members rate: €9,750. Payment is due within 7 days of booking for bookings made before 31 March, otherwise immediate payment is required.



All cancellations will incur a €300 admin fee

Cancellations before 31 March 2017 will receive a 50% refund, minus the €300 admin fee

Cancellations on or after 31 March 2017 will not receive a refund


Substitutions can be made at any time but if internal flights and hotels have been booked for the initial person, there will be an additional charge of €300 for changes.



The Digital Innovators’ Tour will include around 15 meetings, five nights hotel accommodation, all meals and transportation during the tour - we take care of everything so you can focus on the meetings and networking!


The DI Tour can be booked at preferential rates for FIPP and VDZ members as follows:

FIPP and VDZ member rate: €7,900.

Non-members rate: €9,750. 


Payment due within 14 days of booking for bookings made before 14 April, otherwise immediate payment is required.


All cancellations will incur a €300 admin charge. This will still be charged even if the payment of the delegate place has not been settled.

Cancellations before 3 March 2017 will receive a 50% refund, minus the €300 admin fee.

Cancellations on or after 3 March 2017 will not receive a refund and payment of the delegate place will be expected in full.


Substitutions can be made at any time but if internal flights and/or hotels have been booked for the initial person, there will be an additional charge of €300 for changes.



“The FIPP Innovators’ Tour is a rewarding, insightful and very enjoyable experience. Both the conversations with executives, start-ups and media innovators as well as the conversations with other participants have proven to be very helpful for our company. I’ve come to understand that by immersing oneself in the ecosystem of start-ups and digital companies through the FIPP tours one has a unique opportunity to learn about the latest trends, key technologies and forces that shape our market in the near future. I can highly recommend the FIPP tours to curious executives, forward-looking managers and editors with an intrinsic desire to listen and learn. Transformation is communication – there’s hardly a better place than the FIPP tour for that.”

Dominik Grau, Chief Innovation Officer, Ebner Media Group, USA


“Seeing how fast startups can move is frightening but inspiring, too  – I got insights how they do it and what to change at home.”

Nicholas Krause, CEO, knk Business Software AG, Germany


“I really enjoyed being on the Digital Innovators Tour, it was a great experience that opened my eyes to what is happening in media. Having said that, it was not only the companies that we visited that was valuable but also the exchange with the other attendees.”

Patricia Sparacio, Group Publisher, VNR Verlag für die Deutsche Wirtschaft AG, Germany

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