Chris Llewellyn, president and CEO of FIPP, concluded the Ibero American Conference in São Paulo by offering the audience seven thoughts derived from the sessions over the last two days.
Fabrizio D’Angelo, CEO, Burda International and chairman of FIPP today spoke about the transformation of the company at the Ibero American conference today in São Paulo, Brazil.
Today at FIPP’s Ibero-American conference in São Paulo, Brazil, representatives from Magzter and PressReader presented their thoughts on the future of digital newsstands, and the developments concerning the distribution and marketing of digital content.
The biggest opportunities for media company revenue and content strategies for 2014, according to the new FIPP World Digital Media Factbook 2014-15 are: Big data analytics, paid content, native advertising, programmatic advertising, product development, tablets, e-commerce and smartphones.
FIPP will launch the second Proof of Performance: making the case for magazine media report at a webinar taking place on Tuesday 4 November at 3pm (London/GMT).
Social media and magazines have a natural affinity: both are about communities, says Guy Consterdine, FIPP’s Research Consultant, showing evidence from Femina Group in Indonesia, MediaVest and Experian in the US, OPPA in Belgium and IPA in the UK among others.
According to a new study from AOL, 76% of advertisers buy display via programmatic, while 56% buy mobile inventory this way; 48% use programmatic for video ads; 24% for social; 32% for search; and 13% for television. Just 8% say they aren’t using programmatic in any channel.