The rapid changes in magazine media during the last two years have been echoed in research; especially about the way digital platforms have been incorporated into consumers’ lives and the implications for advertisers. It’s perfect time for a new edition of FIPP’s Proof of Performance: Making the case for magazine media (POP) report, says editor Guy Consterdine.
With an increasing number of companies embarking on content marketing, the media landscape is becoming exceptionally noisy, reports The Guardian.
In the latest edition of Magazine World, the new edition of FIPP’s Proof of Performance report is introduced by author Guy Consterdine.
The 5th FIPP Ibero-American Magazine Media Conference in Sao Paulo, Brazil, on 22-23 September will bring together delegates, speakers and sponsors from Ibero-American markets and around the world.
Consumers are more likely to share through ‘hidden social’ methods – such as forwarding web links or content - than via social media, IPC Media’s new Digital Conversations research has revealed.
A new report from Business Insider Intelligence finds that real-time bidding (RTB), a key piece of the programmatic ecosystem, will account for over $18.2 billion in US digital ad revenues in 2018, up from just $3.1 billion in 2013.
Jim Bilton of Wessenden Marketing and Brandlab, focuses on the business models encapsulated by the three "Rs": Re-inventing, Re-imagining, and Re-structuring as companies up and down the supply chain flex to meet the challenging conditions out in the market.