Quantcast

NEWS

All   |   Industry   |   FIPP   |   Launches   |   MagWorld   |   Insight   |   Opinion   |   Rising Stars
Go
  • Discover the global situation of publishers by answering this short survey WoodWing’s has launched a global survey that aims to examine the situation of the publishers in the small and medium business sector (SMB): the nature of their businesses, the challenges they face, and their needs and strategies. The anonymous survey asks about the status of these publications and their audiences; their social, mobile and cloud strategies; their key business challenges and pain points; their production environments and more. Published 24 August 2016 Insight News
  • Why programmatic is a priority for Time Inc. What is it about programmatic that still needs the most work? Evan Pfeffer, executive director of programmatic sales at Time Inc., believes it begins and ends with communication. Published 24 August 2016 Industry News
  • How PokemonGO is driving advertising traffic Niantic’s release of PokémonGo, the new free-to-play app, which uses familiar cartoon characters from the 1990s, has been taking the world by storm. While the negative articles pile up bemoaning the cellphone generation’s continued obsession with their mobile devices, positive conversation around the new phone game is slow to trickle in. But one unexpected proponent of the game has cropped up: small businesses, desperately in need of advertising.  Published 24 August 2016 MagWorld
  • Will Tibit, Blendle or Flattr win the ‘micropayment war'? The idea of charging small amounts of money — generally between 10 and 90 cents — for individual articles has been around since the birth of the internet. But with online advertising revenue increasingly threatened by ad blockers, or being siphoned away by social media platforms like Facebook and Twitter, micropayments are receiving renewed interest from news publishers seeking to diversify their revenue. Published 23 August 2016 Industry News
  • Chart of the week: Mobile trials and tribulations faced by publishers Ad blocking is thought of as a problem confined to the world of desktop PCs. However, according to a survey of 300 publishers of premium content in the USA those worries also prevail in the mobile arena. Indeed, ad blocking turns out to be the primary cause for concern cited by half the publishers asked, when thinking about the distribution of their content on mobile devices. Published 23 August 2016 Insight News
  • Native advertising takes to the airwaves When two trends collide, interesting opportunities emerge. This is very much the case for the twin trends of podcasting and branded content, where the former is becoming a force to be reckoned with. Published 23 August 2016 MagWorld
  • How the role of the publisher is changing Traditionally, publishers are responsible for the overall performance of their publications, for driving growth and strategy, and leadership of the editorial teams. Publishers manage the business and keep their magazine and media brands financially and commercially successful. But, as the business evolves, publishers are increasingly facing challenges. In this digital reality, keeping a global enterprise viable financially is a challenge. Audiences and platforms are constantly changing. Published 23 August 2016 MagWorld
  • Mindshare UK launches Grow@Mindshare to work with startups and fast growth businesses Mindshare UK, part of WPP, has announced the launch of Grow@Mindshare, a new, dedicated team designed to help startups and businesses at early stages of marketing accelerate their business growth. Published 22 August 2016 Insight News
  • Interview: Matthew Schroyer, founder and president, the Professional Society of Drone Journalists Whether they’re being used to fulfil Amazon’s delivery ambitions, criss-crossing the skies over the Rio Olympics, or being used to safely remove land mines, drone news is everywhere – and we've been exploring their huge potential. Published 22 August 2016 MagWorld
  • One week left to save: Attendees from eight countries already confirmed for DIS2017 With only a few days remaining to save with our best Digital Innovators’ Summit 2017 (DIS 2017) discount offer, delegates from the following countries have already booked their places. Published 22 August 2016 FIPP News
Go to Full Site