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  • Time Inc. UK research reveals new insight into Millennials Millennials are not all the same, and by not recognising different segments of this generation, publishers and advertisers may be missing out. That's the message from Time Inc. UK, whose new research "The New Mainstream" reveals six diverse audience segments within the Millennial population n the UK, as well as their influences and how they interact. Published 05 December 2016 MagWorld
  • 'The National' - creating ‘Americana’ for US rail travellers The first issue of ‘The National’, American national rail service Amtrak’s ‘on-track’ magazine, was published in October this year. Art director Rickard Westin explains to Piet van Niekerk how this magazine fills a unique space in the genre of travel publishing. Published 05 December 2016 MagWorld
  • The organic feel of mobile video is the current flavour of the internet We've spoken many times about the need for the publishing industry to wake up to the power of mobile video. In a world where celebrities can broadcast live from phone to fan-base, the desire to create Hollywood production style videos for an increasingly mobile audience has undoubtedly slowed down output. Here, Kalli Purie, group editorial director, India Today Group, talks about the growing need for publishers to create content that is more indicative of the devices it is consumed on, and the increasingly visual web. Published 05 December 2016 MagWorld
  • Chart of the week: Brands need to cool it with the emojis Being perceived as young and dynamic probably still is one of the most sought after brand images. One of the ways in which brands and businesses seek to appear up to date is by using so-called emojis, either in advertising or in their general communications. Published 05 December 2016 Insight News
  • Programmatic ads to grow 31 per cent in 2017, ahead of all other channels
    Programmatic advertising will grow 31 per cent in 2017, faster than all other digital channels, according to Zenith’s new Programmatic Marketing Forecasts.
    Published 01 December 2016 Insight News
  • Nine key takeouts from Native Advertising DAYS The world’s biggest conference on native advertising took place in Berlin on 16-17 November. Native Advertising Institute had invited 48 speakers to share their knowledge with +300 participants from 34 countries. Here are the nine key takeouts from CEO of the Institute Jesper Laursen. Published 30 November 2016 MagWorld
  • Fifty innovative ways brands use chatbots Chatbots and messaging are the future of marketing. MIT’s ELIZA pioneered the revolution in the 1960s and Siri took the trend mainstream in 2011. Now chatbots are used by brands in every industry to go beyond passive advertisements and engage customers with interactive conversations. Published 30 November 2016 Insight News
  • Final call: DIS special offer ends in only a few hours from now This is your last chance to register for the 10th Digital Innovators’ Summit (DIS) with our pre-agenda rate, saving €600 on the final delegate rate. Published 30 November 2016 FIPP News
  • How data and artificial intelligence are changing publishing Most media companies increasingly rely on data to inform their decision making processes on both strategic and tactical levels. Yet with the  widespread adoption of the Internet of Things (IoT) and Artificial Intelligence the amount of data companies can potentially harvest is set to rocket. Published 29 November 2016 MagWorld
  • How Meredith's programmatic advertising is evolving This month, Meredith announced a partnership with The Trade Desk, to launch the latest evolution in its programmatic advertising strategy: programmatic shoppable display. Published 28 November 2016 MagWorld
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