The use of video in digital marketing is exploding, reports Brian Binder for iCrossing. ComScore estimates that 84 per cent of the US population now consumes video content online.
Jamie Gavin is founder and managing director of inPress Online – an online PR agency that has seen video rise to the very forefront of its core offering over the last year. Gavin attended the recent FIPP Innovation Forum in London to film some of the event’s content, and here gives his three ‘top tips’ on successful online video production.
FIPP’s 5th Ibero American Magazine Media Conference takes place from 22 to 23 September in São Paulo, Brazil.
The programme* for FIPP’s 4th Asia-Pacific Digital Magazine Media Conference is now live.
A new report from Business Insider Intelligence finds that real-time bidding (RTB), a key piece of the programmatic ecosystem, will account for over $18.2 billion in US digital ad revenues in 2018, up from just $3.1 billion in 2013.
Consumers are more likely to share through ‘hidden social’ methods – such as forwarding web links or content - than via social media, IPC Media’s new Digital Conversations research has revealed.