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  • Guy Consterdine () Belgian study shows how magazines complement TV A fresh study has shown the advantages of modifying TV-only advertising campaigns to include magazine advertising, says Guy Consterdine, FIPP’s Insight Consultant. Space, one of the largest media agencies in Belgium, has concluded that “magazines both increase reach and lower gross costs, with a higher effectiveness value”. Published 27 Nov 2014 Insight News
  • New fipp.com () Welcome to the new FIPP.com FIPP has just launched a new website. The site, www.fipp.com, is powered by Haymarket Network and will offer a more dynamic, effective, and usable resource to FIPP members and the international magazine media community it serves. Published 27 Nov 2014 Insight News
  • Tom Troland - Chart 1 - Defining the problem of print () Magazines in China: The inevitable transition from print to digital Thirty magazine publishing executives recently travelled from China to participate in a week-long management seminar at the SUNY Global Center’s Levin Institute in New York City. The event was produced in collaboration with the Shanghai Administration of Press and Publications. 20 sessions were conducted by US publishing industry leaders and explored the impact of digital media on the business models, structure and practices of print periodical publishing. Published 27 Nov 2014 Insight News
  • Forbes Insights () Forbes launches data analysis platform Forbes has launched the ‘Forbes Executive InsightCenter’ – a subscription-based integrated data platform containing analytics that integrate consumer insights from data sets. Published 27 Nov 2014 Insight News
  • MPA Magazine Media 360 logo () US magazine industry is first to capture and report social media activity across networks Results of the first Magazine Media 360° Social Media Report by MPA - The Association of Magazine Media, revealed new insights into the performance of 166 magazine media brands on Facebook, Twitter, Google+, Instagram and Pinterest. The report is based on data provided by SocialFlow, exclusively for MPA. Published 27 Nov 2014 Insight News
  • FIPP Insight logo () Do you have a great research campaign? Put it forward for the FIPP Insight Forum FIPP is calling for synopses for papers to be presented at the FIPP Insight Forum on 18 & 19 May 2015 in Amsterdam, The Netherlands, at the offices of publisher Sanoma. Published 27 Nov 2014 Insight News
  • DIS 2015 logo () DIS pre-agenda discounted rate ends 30 November This is your last chance to register at the discounted pre-agenda rate for FIPP, VDZ and eMediaSF’s Digital Innovators’ Summit, taking place on 23-24 March 2014 in Berlin, Germany. Published 27 Nov 2014 Insight News
  • Immediate Insiders logo () Immediate Media launches insight service Immediate Media has launched ‘Immediate Insiders’ – an insight service offering agencies and clients access to its panel of consumers. Published 27 Nov 2014 Insight News
  • Conde Nast () Condé Nast agrees to GroupM's ad viewability standards Condé Nast has agreed to GroupM's demand to pay only for online ads that are entirely viewable by consumers, a tougher standard than the industry has been pushing, reports AdAge. Published 27 Nov 2014 Insight News
  • FIPP Insight logo () FIPP Insight Awards 2015 call for entries FIPP will be holding its sixth Insight Awards (formerly known as the Research Awards) in 2015. The Awards will be for the best research studies published in 2014 or early 2015 that promote the use of magazine media as an advertising medium, anywhere in the world. ‘Magazine media’ includes print, digital platforms and/or any other relevant publisher channel. Published 27 Nov 2014 Insight News