Smartwatches are the new generation of mobile – and like smartphones, much of their value will come from the apps that bring utility, information and entertainment to the consumer.
A new report from the International News Media Association (INMA) demonstrates how media companies can capitalise on programmatic buying in the fast-evolving sales of digital advertising.
More than 300 magazine media executives will meet in São Paulo, Brazil, for FIPP’s 5th Ibero American Magazine Media conference on 22-23 September.
More than 500 media executives will meet in China’s capital on 11-12 November 2014 for the 4th FIPP Asia Pacific Digital Magazine Media Conference in Beijing.
Get magazine media on the radar of everyone responsible for a brand, advertiser or agency, now!! No time to lose. Give it your best effort, dig up all your secret weapons and put the message out there. This is the message from Esther Braspenning, chairman of the FIPP Research Committee and media knowledge manager of The Ppress, the Belgian magazine association.
GroupM projects ad growth accelerating to 4.5 percent to yield US$534 billion despite the rise in geopolitical tension, firm oil prices, and the possibility of tighter money.