Progressive media owners are experimenting with project startups, created in corporate innovation ‘labs’. Rather than waiting for disruptors to rattle their cages, they are producing their own pop-up projects and using established channels and audiences to deliver them, reports Karen Taylor.
A&E Networks is close to taking a 10 per cent stake in Vice Media, that would value the company at US$2.5bn, according to Reuters.
FIPP has entered into a brand partnership with a leading global digital content provider, PressReader, in order to help support FIPP members to grow their business, their distribution and develop multi-platform strategies.
Only three weeks remain before the FIPP Ibero-American Magazine Media Conference in São Paulo, Brazil on 22-23 September, an event focused on the Ibero-American markets but within the international context with speakers, delegates and exhibitors from around the world.
Places are now being booked for the next intake of FIPP's Magazine Brand Management Certificate (MBMC). The MBMC is designed for magazine media mid-level executives, who have recently taken on brand responsibility and want a course that will offer them the insights, understanding and a practical toolkit.
Get magazine media on the radar of everyone responsible for a brand, advertiser or agency, now!! No time to lose. Give it your best effort, dig up all your secret weapons and put the message out there. This is the message from Esther Braspenning, chairman of the FIPP Research Committee and media knowledge manager of The Ppress, the Belgian magazine association.
GroupM projects ad growth accelerating to 4.5 percent to yield US$534 billion despite the rise in geopolitical tension, firm oil prices, and the possibility of tighter money.