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  • Harvard Business Review's editor on staying true to your audience

    Amy Bernstein, editor of Harvard Business Review, explains how the brand stays true to its audience - and its mission to improve the practice of management in the changing world.

    Published 29 July 2015 MagWorld
  • How New York Magazine's The Cut is attracting Millennial women

    The Cut is a high-fashion, digital-first, New York-based publication, writing about sex, relationships, health and body issues and media and politics, alongside more traditional fashion content. With a monthly average of more than seven million global users, it now also boasts a social media audience of 2.6 million followers across Twitter, Facebook, Instagram, Pinterest and Google+.

    Published 28 July 2015 MagWorld
  • What’s next for Haymarket Media?

    For almost 50 years, Haymarket has been an innovative force in specialist magazines, exhibitions, content marketing, and information services. It is the UK-based media company responsible for: Campaign, Marketing, Media Week, Autocar, What Car, Horticulture Week, FourFourTwo, Autosport, Brand Republic, Pistonheads, Practical Caravan, What HiFi, Motorsport News, and F1 Racing. It claims 72 market-leading brands in six countries and employs some 1,600 people, one-third outside the UK. 

    Published 28 July 2015 MagWorld
  • Time Inc.’s Joe Ripp: "Our identity extends well beyond print"

    Time Inc. is one of the world’s most influential media networks. Its 90 iconic brands include People, Sports Illustrated, InStyle, Time, Real Simple, Southern Living, Entertainment Weekly, Travel + Leisure, Cooking Light, Fortune and Food & Wine, as well as more than 50 diverse titles in the United Kingdom, such as Decanter, Horse & Hound and Wallpaper*. The company has a monthly global print audience of over 120 million, worldwide digital properties that attract more than 120 million visitors each month and a social media footprint exceeding 145 million.

    Published 27 July 2015 MagWorld
  • Middle East focus: Evolving editorial for a growing market

    Consumer publishing in the Middle East is on the up. The UAEs continues to lead the region’s media scene. With a median age of just 30 and an internet penetration rate of 96 per cent of the overall population, it’s no surprise that much of the growth in magazine media in the UAE is taking place online.

    Published 27 July 2015 MagWorld
  • Articles that shaped longform

    It’s said to be “the next big thing”. It’s been contemplated that it could be “the future of online journalism”. Longform journalism is becoming more and more popular - so why exactly does it work so well?

    Published 24 July 2015 MagWorld
  • Agency perspectives: this is the state and future of branded content

    While the understanding of content as a strategic marketing resource are growing, a major challenge remains to develop understanding of how best to execute content marketing campaigns.

    This is the view of Freddie Ossberg, founder and managing director of Raconteur, and Steve Ackerman, managing director of Somethin’ Else.

    Published 24 July 2015 MagWorld
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