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  • Reuters Digital News Report 2017 highlights lessons for publishers across multiple markets

    Growth in social media for news discovery is flattening out, ad-blocking on desktop has stalled, brand recall on social is low, voice-activated digital assistants are emerging as news platforms in some countries and regions. If the Reuters Institute Digital News Report 2017 makes one thing clear, it is that the digital revolution is full of contradictions and exceptions, for the simple reason that countries and regions across the globe started this revolution at different times and places and aren’t progressing at the same pace.

    Published 22 June 2017 Insight News
  • eMarketer co-founder on the most impactful media-tech trends today

    One of eMarketer’s latest reports shows that the voice assistant sector has grown significantly more rapidly than first predicted by analysts when the Amazon Echo was launched back in 2015. It’s a sector of media tech that is currently of great interest to publishers, and another good example of the rich insights that the now 21yr old eMarketer continues to provide to the industry at large across digital marketing, media and ecommerce.

    Published 23 June 2017 MagWorld
  • Video, loyalty, and depth: How NBC is building bridges to a digital future

    Moritz Gimbel is head of product for the NBC News Digital Group, a part of NBC Universal Media. Earlier this year he spoke at the Digital Innovators Summit (DIS) in Berlin, where we asked him how the 80yr old broadcast brand aims to transition itself into a serious digital player.

    Published 23 June 2017 MagWorld
  • How Marie Claire is embracing a more diverse range of voices

    Focusing on social and political issues, giving readers current events news in context may sound more like a news magazine than a Marie Claire, but women’s magazines have been producing this kind of content since creation, according to Kate Lewis, Hearst Digital Media’s SVP/editorial director in the US. There is good reason why it is now more noticeable...

    Published 21 June 2017 MagWorld
  • NowThis on reaching millennials through native social content

    Founded just four years ago with a firm focus on online video, NowThis is a modern, millennial-focussed digital news brand that attempts to build rapport with users via social. We recently caught up with the president of NowThis, Athan Stephanopoulos, to find out a little more about how the company is building its young audience of 18-34yr olds.

    Published 22 June 2017 MagWorld
  • [Congress Q&A] Inside view: the battle for top talent across media, tech and other sectors

    With a battle for top talent between media and other sectors there are still a number of factors making media companies a magnet for talent. However, at the same time, a worrying aspect is that some skills often most desired in leaders are regularly also cited as most lacking in the industry’s collective leadership.

    Published 18 April 2017 MagWorld
  • Nine steps to rapidly transform your legacy teams

    No amount of tinkering at reorganisation will work. Tinkering has failed. New business models and new editorial models require new thinking, new roles, new workflows, and new organisational structures, writes INNOVATION Media Consulting senior director John Wilpers.

    Published 19 June 2017 Insight News
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  • eMarketer co-founder on the most impactful media-tech trends today

    One of eMarketer’s latest reports shows that the voice assistant sector has grown significantly more rapidly than first predicted by analysts when the Amazon Echo was launched back in 2015. It’s a sector of media tech that is currently of great interest to publishers, and another good example of the rich insights that the now 21yr old eMarketer continues to provide to the industry at large across digital marketing, media and ecommerce.

    Published 23 June 2017 MagWorld
  • Video, loyalty, and depth: How NBC is building bridges to a digital future

    Moritz Gimbel is head of product for the NBC News Digital Group, a part of NBC Universal Media. Earlier this year he spoke at the Digital Innovators Summit (DIS) in Berlin, where we asked him how the 80yr old broadcast brand aims to transition itself into a serious digital player.

    Published 23 June 2017 MagWorld
  • NowThis on reaching millennials through native social content

    Founded just four years ago with a firm focus on online video, NowThis is a modern, millennial-focussed digital news brand that attempts to build rapport with users via social. We recently caught up with the president of NowThis, Athan Stephanopoulos, to find out a little more about how the company is building its young audience of 18-34yr olds.

    Published 22 June 2017 MagWorld
  • How Marie Claire is embracing a more diverse range of voices

    Focusing on social and political issues, giving readers current events news in context may sound more like a news magazine than a Marie Claire, but women’s magazines have been producing this kind of content since creation, according to Kate Lewis, Hearst Digital Media’s SVP/editorial director in the US. There is good reason why it is now more noticeable...

    Published 21 June 2017 MagWorld
  • How Adweek is evolving to meet new audience demands

    As specialist B2B brands go, Adweek has been a guiding light for decades. But as Jeff Litvack, Adweek’s chief operating officer, explains, thriving in an increasingly competitive space requires new tools and missions. We spoke to him ahead of the 41st FIPP World Congress in London from 9-11 October, where he will be a speaker.

    Published 19 June 2017 MagWorld
  • How Aller Media Finland unlocked the value of data-for-profit

    In less than three years, Aller Media Finland has become the leading company in Finland to harvest consumer data as an income asset. Sami Lahtinen, director, data and digital solutions, and Sini Kervinen, head of business operations, data and digital solutions, explain how the establishment of the Aller Refinery data unit managed to place data at the heart of their business’s growth.

    Published 19 June 2017 MagWorld
  • Publishers on FB Instant Articles: like it, don’t like it, don’t know…

    It might be bluntly stated but these days there are three types of digital publishers: those who love Facebook’s Instant Articles, those who don't, and those who simply have no idea. Whichever camp you fall into, it is dividing opinion in the digital publishing landscape despite coming with a warning: if you turn your back on the masses, they might just trample you to death. 

    Published 16 June 2017 MagWorld
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