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  • FourFourTwo: In a league of its own

    Andy Jackson, global brand director at Haymarket discusses taking premium football title FourFourTwo from print to a global digital phenomenon, and how its two biggest international markets online are now not English-based.

    Published 21 July 2016 MagWorld
  • ELLEfit and WeChat: a perfect fit

    Use of social messaging app WeChat is helping Hearst’s ELLEfit brand grab a major footprint in the Chinese market. Yan Chen, senior operations manager, ELLEfit, explains just why the brand and the platform are such a good fit...

    Published 21 July 2016 MagWorld
  • Snapchat’s disappearing usp becomes a memory

    We recently looked at Twitter’s decision to remove the six-second limit from Vine videos. In doing so, the platform has gambled its core usp on a shot at mainstream pickup. Now Snapchat is following suit with the launch of ‘Memories’, a new feature that allows users to store images and videos beyond the platform’s previous 24hr limit.

    Published 21 July 2016 MagWorld
  • Yahoo missed its chance to become a real media player

    Earlier this week I took to BBC News to provide my analysis on the worsening plight of Yahoo. With sliding earnings and an increasingly likely sell-off, the former internet giant’s demise has long been prophesised. But with a reported one billion users still in tow and a household brand name to rival that of Facebook Messenger, which also hit the one billion user mark this week, you wonder if more could have been done to revitalise the ageing star.

    Published 22 July 2016 MagWorld
  • Pokemon Go - silly season story or a media game-changer?

    The ‘silly season’ is a term from the UK which is used to describe a period in the summer where the media publishes a range of bizarre news items as there is a lack of real news. As you are all too aware, real news isn't exactly in short supply in summer 2016, yet that hasn't stopped one silly season style story from becoming an obsession with the world’s media...

    Published 20 July 2016 MagWorld
  • Egmont Publishing launches Finding Dory Magazine

    Egmont Publishing has announced the launch of Finding Dory magazine. The first issue is set to hit newsstands on 3 August.

    Published 20 July 2016 Launches
  • Innovation 2016 chapter: How to solve the ad blocking crisis - Fix, don't fight

    Fighting the ad blocking companies and consumers is like blaming the messenger writes John Wilpers, editor of the Innovation in Magazine Media 2016-2017 World Report

    Published 20 July 2016 FIPP News
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  • From reach to monetisation: Axel Springer on its global investment strategy

    Last year Axel Springer, paid US$343m to acquire Business Insider. The move was part of a wider global expansion strategy into the English-speaking world, which focusses on both acquisitions and organic growth. Here Jens Müffelmann, president US, Axel Springer and CEO, Axel Springer Digital Ventures, talks us through that strategy and explains the multi-phased approach to tracking a publication’s success from reach, to relevance, and beyond to monetisation.

    Published 25 July 2016 MagWorld
  • Ad fraud on mobile the next battleground for publishers

    As the media landscape shifts, publishers need to look deeper into ad fraud, according to IDG Communications CEO Michael Friedenberg. “I think the market on the desktop side is certainly there and being addressed, but I think that as more money and resources shift into mobile, those are the next two frontiers that are going to need to be tackled,” he said.

    Published 25 July 2016 MagWorld
  • Yahoo missed its chance to become a real media player

    Earlier this week I took to BBC News to provide my analysis on the worsening plight of Yahoo. With sliding earnings and an increasingly likely sell-off, the former internet giant’s demise has long been prophesised. But with a reported one billion users still in tow and a household brand name to rival that of Facebook Messenger, which also hit the one billion user mark this week, you wonder if more could have been done to revitalise the ageing star.

    Published 22 July 2016 MagWorld
  • ELLEfit and WeChat: a perfect fit

    Use of social messaging app WeChat is helping Hearst’s ELLEfit brand grab a major footprint in the Chinese market. Yan Chen, senior operations manager, ELLEfit, explains just why the brand and the platform are such a good fit...

    Published 21 July 2016 MagWorld
  • FourFourTwo: In a league of its own

    Andy Jackson, global brand director at Haymarket discusses taking premium football title FourFourTwo from print to a global digital phenomenon, and how its two biggest international markets online are now not English-based.

    Published 21 July 2016 MagWorld
  • Snapchat’s disappearing usp becomes a memory

    We recently looked at Twitter’s decision to remove the six-second limit from Vine videos. In doing so, the platform has gambled its core usp on a shot at mainstream pickup. Now Snapchat is following suit with the launch of ‘Memories’, a new feature that allows users to store images and videos beyond the platform’s previous 24hr limit.

    Published 21 July 2016 MagWorld
  • Pokemon Go - silly season story or a media game-changer?

    The ‘silly season’ is a term from the UK which is used to describe a period in the summer where the media publishes a range of bizarre news items as there is a lack of real news. As you are all too aware, real news isn't exactly in short supply in summer 2016, yet that hasn't stopped one silly season style story from becoming an obsession with the world’s media...

    Published 20 July 2016 MagWorld
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  • UK leads in revenue from ePublishing

    One might think so-called ePublishing is nothing but holding on to past formats, adapting them to fit the digital age. However, de-paperising legacy media formats such as books, magazines and newspapers whilst holding on to the underlying format is not without merit, and more importantly yields financial return.

    Published 25 July 2016 Insight News
  • Mobile to become the main platform for online video in 2016

    This year mobile devices will overtake ‘fixed devices’ to become the main platform for viewing online video, according to Zenith’s Online Video Forecasts 2016.

    Published 21 July 2016 Insight News
  • Chart of the week: Mobile news notifications are on the rise

    How do you get the latest news? You can either go looking for it, browse your preferred sites, or you could just sit back and get an alert pushed to your mobile device of preference. In some countries the use of news alerts seems to have already peaked and their use is in slight decline, such as in the US, UK and Germany, according to the Reuters Institute.

    Published 18 July 2016 Insight News
  • Chart of the week: Magazine advertising is still highly effective

    Spending money is easy. Spending money to get more money back is somewhat trickier. Advertising is all about your return on ad spend (ROAS). At the end of the day, you don’t want to burn your dollars for the sake of it, but want to fan the flames to generate more sales. Data provided by Nielsen Catalina Solutions published by ARF suggests that ROAS is still highest for magazines.

    Published 11 July 2016 Insight News
  • Chart of the week: Why users block ads

    Publishers depend on revenue from digital advertising. This form of income has weakened for various reasons. Among them are the move to smaller mobile screens, the market power of Facebook and Google, and last but not least the rise of ad-blocking, especially among younger users.

    Published 05 July 2016 Insight News
  • Chart of the week: Paying for online news picks up

    People are still not too fond of paying to be informed online. Though, according to research by Bitkom in Germany, people aren’t altogether averse to parting with money for content and do so already. 36 percent of respondents in a recent poll said they paid for journalistic content online. Some had subscriptions, while others paid for individual articles or whole digital issues.

    Published 28 June 2016 Insight News
  • Chart of the week: The mobile ad spend gap

    Ad spend should go to where the consumer spends his or her time. But so far, there seems to be a disconnect. According to figures compiled by KPCB, a lot of ad spend still is invested in legacy media, whereas the time spent by consumers with that media is dropping. The Statista chart shows the proportion of ad spend invested into specific media channels, compared to the time spent with that media by consumers.

    Published 21 June 2016 Insight News
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