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  • Gary Robinson, CNI Restaurants () From print to plate: The rise of Condé Nast International Restaurants

    One of the biggest brand extensions by a publisher in recent years, is Condé Nast’s foray into food and beverage. Amy Duffin spoke to Gary Robinson, director of Condé Nast International Restaurants, about transferring 100+ year old print brands to the restaurant plate.

    Published 20 May 2015 MagWorld
  • Charles Yardley, Forbes () Forbes: The industry is moving to an ‘in-view’ ad model

    Viewability doesn’t just remain a serious issue for online media owners – it’s growing, writes Jamie Gavin.

    Published 14 May 2015 MagWorld
  • Sarah McConville () Harvard Business Review’s data journey, explained

    Sarah McConville, vice president of marketing at Harvard Business Review (HBR) Group and publisher of Harvard Business Review Press spoke to Jon Watkins about how data and analytics are driving the evolution of the HBR brand.

    Published 14 May 2015 MagWorld
  • David Rothkopf () Foreign Policy magazine’s three-dimensional story telling

    Foreign Policy is having a second life: during a span of two years, it redesigned both its website and magazine, introduced a paywall, revamped events, made impressive hires and came up with a new approach to digital advertising. FP’s all access subscription to date has yielded a 125 per cent increase in paid individual subscriptions, while more than doubling the average price paid per subscriber. Olga Nasalskaya spoke to Foreign Policy's CEO and editor David Rothkopf, about the rapid change in the organisation.

    Published 06 May 2015 MagWorld
  • Google Cardboard () c’t Magazin’s Jan-Keno Janssen walks us through smartphone virtual reality

    Virtual Reality has come a long way in the last decade, as has smartphone technology. As the two converge to create a new, highly-accessible form of Virtual Reality that can be enjoyed directly through your smartphone, I caught up with c’t Magazin’s Jan-Keno Janssen to walk me through how the process works.

    Published 30 April 2015 MagWorld
  • Chris Price () Is Vessel YouTube’s next big challenger?

    Will the recent arrival of Silicon Valley start-up Vessel give publishers and artists the opportunity to drive revenues from their short form video content? Chris Price reports.

    Published 30 April 2015 MagWorld
  • Katharine Bell () Harvard Business Review exec on the anatomy of high-quality content

    Few brands are more synonymous with high-quality, high-value content than Harvard Business Review. Katherine Bell, editor of HBR.org, talks us through the principles that keep the brand true to its promise – sharing how the brand has adapted to the web and how a piece of HBR digital content is pulled together.

    Published 29 April 2015 MagWorld
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