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  • FIPP meets...Time Inc. UK's director of content and brand licensing, Andrew Horton

    Extending brands with a diversified range of initiatives like ecommerce partnerships is only one of many successes achieved by Andrew Horton, director of content and brand licensing at Time Inc UK. Responsible for international, content syndication, consumer products, content acquisition, IP and rights strategy across more than 60 brands, Horton reveals why collecting and sharing data are pivotal to the future success of Time Inc.’s media products.

    Published 01 July 2015 MagWorld
  • Rodale has TV aspirations...

    Rodale announced it will become the next major magazine publisher crossing over into television. The company signed a deal with United Talent Agency with ambitions to develop scripted and unscripted programming. This is becoming a common trend for magazine publishers as we’ve seen companies like Condé Nast, Hearst and Playboy seek similar opportunities.

    Published 03 July 2015 Industry News
  • Business.com CEO on how data is transforming publishing

    Tony Uphoff, CEO of Business.com, has more than 20 years of experience leading and transforming b-to-b publishing companies. Before joining Business.com in 2013, he was CEO of tech publisher UBM TechWeb, where he led the company's transformation from a US$125m print-centric business to a $225m digital media, event and marketing-services company.

    Published 03 July 2015 Insight News
  • Time Out New York transforms into a (mostly) free weekly

    In a time where many publishers are looking for ways to increase revenue through consumers, Time Out New York is going in the opposite direction. Today, the brand announced that it would begin distributing its magazine for free in order to increase reader engagement and value to advertisers.

    Published 03 July 2015 Industry News
  • Here’s what Mark Zuckerberg thinks about the future of news

    In a public Q&A session, the Facebook co-founder and CEO says he just wants to help news publishers.

    Published 03 July 2015 Industry News
  • The rise of 'news as a service' in South Africa

    In 2013 I attended the World Editors Forum annual conference in Bangkok and came away with my head overflowing with ideas about how newspapers and magazines could adapt and innovate to ride the digital tsunami that was swamping legacy media.

    Published 02 July 2015 Opinion
  • How The New York Times finds new subscribers on Facebook

    Publishers have a lot of tools to bring readers back to their site. But often those visitors amount to little more than drive-by traffic, especially if they come from social media. Publishers need that traffic to work harder, especially if they’re like The New York Times, where subscriptions account for more than half its revenue.

    Published 03 July 2015 Industry News
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  • Business.com CEO on how data is transforming publishing

    Tony Uphoff, CEO of Business.com, has more than 20 years of experience leading and transforming b-to-b publishing companies. Before joining Business.com in 2013, he was CEO of tech publisher UBM TechWeb, where he led the company's transformation from a US$125m print-centric business to a $225m digital media, event and marketing-services company.

    Published 03 July 2015 Insight News
  • Ad blocking’s collateral damage: publisher data

    When publishers think about ad blocking, they fixate on how the tech hurts their ad revenue. But fewer are thinking about how it could hurt their ability to collect data about readers — and that’s a major long-term issue Most ad blockers, including Adblock Plus, work by preventing sites from loading elements from certain domains and subdomains.

    Published 30 June 2015 Insight News
  • Programmatic adspend nears £1bn and doubles for mobile

    Programmatic adspend accounts for nearly half of all display ads in the UK and is worth close to £1bn, according to a study released today by the Internet Advertising Bureau.

    Published 30 June 2015 Insight News
  • USA: Digital and Out of Home star in May ad market

    Digital and out-of-home media were the key drivers of growth within the US advertising sector in May, boosting the total market by two per cent, according to Standard Media Index’s (SMI) data released on 17 June.

    Published 29 June 2015 Insight News
  • Out of Home advertising: A landscape of possibilities

    It is widely accepted that the media world we now inhabit is changing at an ever-increasing pace – none more so than the out-of-home medium. The levels of investment by landlords, estate owners and media owners is unprecedented and – as technological advances, costs, connectivity and smartphone capabilities improve – the opportunities across out-of-home continue to exceed the imagination of much of our industry.

    Published 29 June 2015 Insight News
  • Media companies: Embrace and innovate advertising or throw in the towel

    Circa is the latest news company to go bust. The mobile-centric media business couldn’t secure the financial backing it needed to continue searching for a successful business model. It’s the same unfortunate story of a company with ambitious ideas that failed to generate a profitable or scalable enterprise.

    Published 29 June 2015 Insight News
  • Facebook’s new mobile ads show off 360-degree views and vertical videos

    At Cannes Lions yesterday, the social network showed a prototype of a fully immersive ad experience that goes beyond links and carousels. Facebook created an advertisement that is an interactive, 360-degree experience that is navigated with the user’s finger. Users won’t leave the app when they click on the ad. Rather, it would be a mini-version of the brand’s own website within Facebook.

    Published 25 June 2015 Insight News
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