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  • FIPP Middle East and Africa event presentations

    Download the presentations from FIPP's Middle East & Africa event on 10-11 February in Dubai, UAE.

    Please note that we will ONLY share those presentations we have been given permission to share by the speakers.

    Available presentations will be hyperlinked to the speaker name below.

    Any problems/questions? Ask Amy.

    Published 10 February 2016 FIPP News
  • Why speed and credibility is key to content delivery

    Providing financial information is a competitive business, and being the first to break a story can make all the difference when it comes to being respected by your audience and attractive to new users.

    Published 10 February 2016 MagWorld
  • Middle East and Africa ripe for digital transformation

    As CEO of Arabic premium content platform 7AWI.com, Anas Abbar has had his fair share of experience in digital transformation. The 20-year-old company identified the need to change back in 2012, and its remarkable journey from print to digital has produced some staggering results.

    Published 10 February 2016 MagWorld
  • The future of media in Middle East and Africa? It’s a mobile story.

    After a decade of digital disruption, internet access in the Middle East and Africa is growing exponentially. With the majority of mobile growth forecast to come from the region in the coming years, how should publishers go about monetising this audience?

    Published 10 February 2016 MagWorld
  • The age of online television has finally arrived

    Last week, comScore acquired traditional television and film audience measurement company, Rentrak, in an industry move so glitzy it made the Hollywood Reporter. With the ability to now report combined online video and television audience figures, the US$768m stock deal represents a seminal moment in our industry.

    Published 10 February 2016 MagWorld
  • International Business Times UK makes key editorial hires

    International Business Time has announced a number of additions to its UK newsroom across sport, science, health, news and pictures.

    Published 10 February 2016 Industry News
  • Making sense of the aggregator maze

    It may be flawed in many ways but the arrival of Apple’s News app cemented the reality that news reaches readers via third party applications. In this environment publishers need to find new methods of syndication and monetisation. Piet van Niekerk reports.

    Published 09 February 2016 MagWorld
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  • The future of media in Middle East and Africa? It’s a mobile story.

    After a decade of digital disruption, internet access in the Middle East and Africa is growing exponentially. With the majority of mobile growth forecast to come from the region in the coming years, how should publishers go about monetising this audience?

    Published 10 February 2016 MagWorld
  • Middle East and Africa ripe for digital transformation

    As CEO of Arabic premium content platform 7AWI.com, Anas Abbar has had his fair share of experience in digital transformation. The 20-year-old company identified the need to change back in 2012, and its remarkable journey from print to digital has produced some staggering results.

    Published 10 February 2016 MagWorld
  • Why speed and credibility is key to content delivery

    Providing financial information is a competitive business, and being the first to break a story can make all the difference when it comes to being respected by your audience and attractive to new users.

    Published 10 February 2016 MagWorld
  • The age of online television has finally arrived

    Last week, comScore acquired traditional television and film audience measurement company, Rentrak, in an industry move so glitzy it made the Hollywood Reporter. With the ability to now report combined online video and television audience figures, the US$768m stock deal represents a seminal moment in our industry.

    Published 10 February 2016 MagWorld
  • ‘The millennial voice is pivotal to the future of all the world's industries’ says FIPP’s Rising Star Ruramai Madyara

    Here we catch up with Ruramai Madyara, co-founder of The Ambassador magazine, to reflect on her experience of being shortlisted for the FIPP Rising Stars in Media Award, the importance of recognising the millenials voice and the future of the magazine media industry.

    Published 09 February 2016 MagWorld
  • Why Facebook works

    Facebook has announced that its profits more than doubled in the fourth quarter of 2015, exceeding expectations for the tenth quarter in a row. Analysts of course clamoured to explain the growth engines behind this phenomenal success: citing the growth of mobile, the rise of Instagram, the launch of new advertising technology, and more. But while all offer good examples of how Facebook has risen to such heights they struggle to explain the why, and for that we need to take a more panoramic view.

    Published 09 February 2016 MagWorld
  • Sit up and listen: Podcasting is the disruptive force in the mediasphere

    The end of 2015 offered many a prediction for the New Year and in the ever-evolving world of digital media, there is angst and excitement. But for some, there is unbridled exhilaration. Take celebrity digital strategist Rex Sorgatz, who was nothing short of exuberant in his forecast for podcasting which was published in the Harvard-based Neiman Journalism Lab.

    Published 09 February 2016 MagWorld
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  • Forbes announces new BrandVoice increase guarantee for marketers

    Forbes has announced the launch of a new BrandVoice Increase Guarantee, where marketers who spend a minimum of US$250,000 for both display advertising and at least seven BrandVoice stories published on Forbes.com over 60 days will be guaranteed to see an increase in brand lift or the company will provide a refund.

    Published 09 February 2016 Insight News
  • Chart of the week: Reading big on the young agenda

    Reading isn’t one of the top priorities for the digital media savvy generation? Think again. Reading is the second most favoured pastime activity for the so-called Generation Z, those between the ages of 15-20.

    Published 09 February 2016 Insight News
  • Online ad viewability levels fall again in Europe

    Meetrics has announced that online viewability levels in Europe fell again in the fourth quarter of 2015. With a recent study from GlobalWebIndex showing that 40 per cent of people are interested in blocking ads on their mobiles in the future, things look set to get worse before they get better. 

    Published 04 February 2016 Insight News
  • Magazine media brands continue to deliver growth across platforms

    The US Association of Magazine Media has released its Magazine Media 360° Brand Audience Report for December 2015 and full-year 2015, which shows that magazine media brands continue to deliver meaningful growth across platforms and formats. The report, which uses data from third‐party providers, reveals that the average audience for magazine brands grew to almost 1.7bn in 2015, a 7.1 per cent increase year-on-year.

    Published 02 February 2016 Insight News
  • Chart of the week: Journalism discovers crowdfunding

    The past few years haven’t exactly been easy for the publishing industry. The rise of online media has put pressure on circulation figures and advertising revenues alike, putting many publishing houses in difficult situations.  As the industry became increasingly conservative in terms of investments, journalists had to become creative when raising funds for new projects.

    Published 02 February 2016 Insight News
  • Magazine companies unite to bring sales back to newsagents

    In Australia, Bauer Media, Pacific Magazines and NewsLifeMedia have united to launch a campaign to promote the magazine medium and drive newsagency sales.

    Published 01 February 2016 Insight News
  • 2016 will be a crucial year for native advertising

    While more publishers and brands will embrace sponsored content, native advertising is going to face some serious challenges in 2016. Leading experts in the field predict that low quality content and ad blockers are two of the most significant obstacles that native advertising needs to overcome in the upcoming year. That is one takeaway from the newly published ebook, 20 Predictions for Native Advertising in 2016.

    Published 27 January 2016 Insight News
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