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  • Transitioning to digital when print still pays the bills

    For most publishers, transitioning from print to digital is the essential change. But when print magazines remain the most profitable part of your business, it can be important to balance evolution rationally in order not to lose the print cash cow. Here, we talk to Danish company, Bonnier Publications, about walking that very path.

    Published 25 May 2017 MagWorld
  • The Immediate Media Co story: from starting up to being acquired by Burda

    Earlier this month at the PPA Festival, Barry Mcllheney of the UK Publishers Association sat down with Immediate Media Co’s CEO, Tom Bureau, who talked about the journey from starting Immediate to being acquired by German-based publisher, Hubert Burda. 

    Published 24 May 2017 MagWorld
  • Inside The Business of Fashion

    In the space of only a decade, The Business of Fashion has grown from a blog to multi-channel business servicing a global professional community in the millions through a website, newsletters, social media, print magazine and membership programme, with clear, diversified revenue model and each stream contributing meaningfully to the overall top line.

    Published 23 May 2017 MagWorld
  • What to expect as Hearst Magazines' new Airbnbmag hits the streets

    Chief content officer Joanna Coles discusses the premiere edition of Airbnbmag, its celebration of global community and the future of travel.

    Published 22 May 2017 MagWorld
  • Eight lessons from Cosmopolitan on publishing to Snapchat Discover

    One of the lessons for Cosmopolitan following the brand’s wildly successful launch on Snapchat Discover just short of 2.5 years ago was that “you have to dig beyond analytics to find out what [users] are saying about your editions and what they really care about”.

    Published 22 May 2017 MagWorld
  • How Hearst Fujingaho plans to bring 'healthful beauty' to Japan

    Following on a digital edition of Men’s Health Japan that went online in February, Women’s Health Japan will go live on 24 May as primarily a web-brand, but supported by a printed edition as a supplement to Elle Japan. Editor-in-chief Kiriko Kageyama explains how Women’s Health Japan aims to cater for the local market.

    Published 18 May 2017 MagWorld
  • GroupM report highlights factors impacting the publishing industry

    We may have reached peak anxiety in many corners of the media world. Despite their best efforts, a number of publishers are failing to accelerate their digital revenues fast enough to offset the cost of legacy operations and falling advertiser demand.

    Published 17 May 2017 MagWorld
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