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  • How IDG approaches editorial strategy

    Editorial strategy has been made into a science at IDG, the world’s largest tech publisher. It’s something they spend a lot of time working on and continuously adjusting, according to John Gallant, chief content officer at IDG, US Media.

    Published 25 October 2016 MagWorld
  • The future of publishing: form, functional and fashionable

    With most publishers still battling the rise of the smartphone as content distributor, it may seem premature and harsh to heed publishers against the “next big thing”. Yet, warns Piet van Niekerk, if sharing content on wearables is not on your radar, you may have already missed the boat.

    Published 25 October 2016 MagWorld
  • Twitter – why does nobody want it?

    Earlier this week I took to The Media Show on the UK’s BBC Radio 4 to talk about the failing plight of Twitter. The social network has failed to turn a profit since launching on the New York Stock Exchange (NYSE) in November 2013, and now faces increasing criticism from industry analysts. For a site once hailed as the future of social media, and a technology that still sits at the cutting edge of digital today, just how did Twitter find itself in this position.

    Published 21 October 2016 MagWorld
  • Journalism in the age of algorithms, platforms and newsfeeds

    Remember how simple life used to be? It didn’t seem that long ago when we got up in the morning, grabbed a cup of coffee and sat down to discover what happened in our communities overnight – all of it curated by editors of the printed newspapers delivered to our doorsteps rain or shine.  

    Published 18 October 2016 MagWorld
  • Technology may be the key that unlocks the door to the white house

    As the US inches closer to the finishing line of the 2016 Presidential campaign season, many believe that technology will play a decisive role in determining the winner.

    Published 18 October 2016 MagWorld
  • How publishers can work more effectively with luxury brands

    Of all publishing niches, the one that was arguably slowest to embrace digital was the luxury sector. But print is still hugely important to aspirational brands.

    Published 18 October 2016 MagWorld
  • Seven lessons from FIPP's New York Media Tour

    Last week, FIPP's New York Media Tour took place. In just two and a half days, 26 delegates from 16 countries met with 11 media companies in the Big Apple.

    Published 17 October 2016 MagWorld
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