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Latest News

  • Will Lee () Why Time Inc.'s People magazine is platform agnostic

    Just look at the raw numbers and it’s clear that People magazine’s brand presence across media platforms is phenomenal. The appetite for its content is so strong, that there’s no future platform it won’t explore, as People editor Will Lee tells Piet van Niekerk.

    Published 24 April 2015 MagWorld
  • Forbes logo () Forbes launches new marketing product ‘Pulse’

    Forbes has launched a new product called ‘Pulse’ – a digital and multi-element product for marketers that incorporates visual and interactive storytelling. The company says Pulse will be utilised to create both BrandVoice and editorial programs.

    Published 24 April 2015 Insight News
  • Troy Young () Hearst’s Troy Young: The modern publisher needs a platform

    When it comes to adopting to digital, traditional publishers are forced to look within. Many made mistakes early in the transition by not challenging their own internal structures and ways of doing things.

    Published 24 April 2015 Industry News
  • Behind the launch of Rodale’s Organic Life

    Rodale’s Organic Life hit newsstands last week as one of this year’s most anticipated launches. The title, a reformulation of former flagship brand, Organic Gardening, is aiming at what it thinks is an underserved, eco-conscious audience, at a scale unprecedented in the segment.

    Published 24 April 2015 Industry News
  • Four brands becoming content publishers in their own right

    As brands walk away from conventional advertising, some are encroaching more and more on traditional publishers’ turf, beginning their own content sites, including editorial staff plus original content produced in-house.

    Published 24 April 2015 Industry News
  • Facebook logo () New Facebook algorithm to crack down on publishers

    Facebook is rolling out a new algorithm for its News Feed that will allow content posted by users’ friends to take priority over Facebook pages and media organisations.

    Published 24 April 2015 Insight News
  • In mobile payment adoptions, millennials lead

    Millennials are the first generation to enter adulthood with smartphone ownership as the norm, and they are the ones who put online social networking on the map. Craig Wigginton, vice chairman and US telecom sector leader at Deloitte & Touche, spoke with eMarketer’s Lisa Barron about the ramifications for marketers.

    Published 24 April 2015 Insight News
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  • Will Lee () Why Time Inc.'s People magazine is platform agnostic

    Just look at the raw numbers and it’s clear that People magazine’s brand presence across media platforms is phenomenal. The appetite for its content is so strong, that there’s no future platform it won’t explore, as People editor Will Lee tells Piet van Niekerk.

    Published 24 April 2015 MagWorld
  • Cobus Heyl () DI Tour midweek update: From CNN’s “war room” to a train to Boston

    From real-time data guiding editorial decisions to how clear labelling of branded content might in fact increase engagement with such content, these were some of the conversations in meetings on Day two and three of the FIPP Digital Innovators Tour in the US this week.

    Published 23 April 2015 MagWorld
  • Romanus Otte () How Axel Springer is transforming Die Welt’s business model

    Axel Springer-owned German newspaper, Die Welt, has gone through a long period of transformation to adapt to the changing media environment and the evolving audiences it serves.

    Published 23 April 2015 MagWorld
  • Cobus Heyl () DI Tour: A rainy start, but a flood of insight

    It poured with rain in New York City as day one of FIPP's Digital Innovators’ Tour began. The rain later subsided, but not so the open and frank discussions the attendees were part of. Cobus Heyl reports from NYC.

    Published 21 April 2015 MagWorld
  • eNewsletters () Twelve tips to make your newsletter mobile-friendly

    Most of us check our emails at least once before we even sit down at our desks. Some of us several times: When we get up, over breakfast, during a commute, in line at the coffee shop. So, it’s a very safe bet that the majority of your newsletter readers will open it on their mobile device.

    Published 21 April 2015 MagWorld
  • John Mennell () Getting the world to read - the MagazineLiteracy.org story

    Changing the world one magazine at a time has been MagazineLiteracy.org’s mission since the seed for its creation was planted back in 1994. Today the charity puts magazines into the hands, homes, and hearts of underprivileged children and families to enable them to read and learn. Piet van Niekerk spoke to MagazineLiteracy.org’s founder, John Mennell.

    Published 21 April 2015 MagWorld
  • Tsuguhiko Kadokawa () How Japan’s Kadokawa Corporation gears itself for the future

    Tsuguhiko Kadokawa is the chairman of Kadokawa Corporation in Japan, an integrated media company with print and digital interests, including magazines, movies, games and more. In October 2014, Kadokawa Corporation and Dwango Co, one of Japan’s largest online video platforms and systems companies, integrated to form Kadokawa Dwango Corporation.

    Published 20 April 2015 MagWorld
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  • FIPP Insight Forum () FIPP Insight Forum The FIPP Insight Forum (formerly known as the Research Forum) is a two-day event for publishers, res... 18-19 May 2015
  • FIPP Congress logo () FIPP World Congress The 40th FIPP World Congress will be held in Toronto, Canada from 13-15 October 2015. The Congress w... 13-15 Oct 2015
  • WMM () Worldwide Media Marketplace - WMM The Worldwide Media Marketplace (WMM) is all about business meetings – whether you want to add a glo... 13 October 2015
  • DNF () DNF – content on the move Audiences are increasingly mobile, engaging with content whenever and wherever they are. No wonder m... 14 October 2015
  • Innovation Forum () Innovation Forum Innovation is the only way media companies will survive and thrive in the extraordinarily competitiv... 15 October 2015

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