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Latest News

  • social media report cover () Download FIPP Insight Special Report: Social Media

    Social media is one of the fastest growing categories of media, and is quickly becoming the most important way to expose publishers’ brands and content to both active readers and potential readers. FIPP’s free World Media Trends Special Report on Social Media looks at how magazine and newspaper media are tapping into this unbridled growth, and experiencing double-digit growth in social media referral traffic to their websites.

    Published 25 May 2015 FIPP News
  • Video play button () Video: Future CEO's vision for the future

    Remember New Media Age? In his last editor’s note before the magazine shifted exclusively online, Justin Pearse recounted the number of times he’d heard someone ask what a print magazine was doing masquerading as the voice of digital media. Hardly indicative.

    Published 26 May 2015 Opinion
  • MPA Factbook 2015 () MPA launches magazine media factbook

    The US association of magazine media, MPA, has launched a new factbook, which demonstrates that magazine media continues to be the most trusted, inspiring and influential media.

    Published 26 May 2015 Insight News
  • Sanoma logo () Sanoma sells three Belgian titles to De Persgroep

    Sanoma has announced the sale of three of its Belgian magazine titles to De Persgroep. Humo, Story and TeVe Blad will transfer to their new owner along with 65 employees as well as the license for Vitaya.

    Published 26 May 2015 Industry News
  • Video advertising () Rolling out online video advertising in South Africa

    Revenue generated by online video advertising doubled between 2011 and 2014, and is set to increase by a further 23 per cent this year, according to WARC. It reported that global revenues would increase to US$13.8bn this year, and by 2017 would total $19bn. How is this trend rolling out in South Africa?

    Published 26 May 2015 Insight News
  • enewsletters () Why some media newsletters aren’t designed for clicks

    Newsletters have become increasingly popular as people look for an efficient way to get caught up on the news without wading through the internet. That trend has given rise to the popularity of newsletters that, counterintuitively, are designed to be read entirely in email without readers having to click through to the host’s site. Quartz, Ozy, Capital New York and The Briefing are among those employing the tactic.

    Published 26 May 2015 Industry News
  • Metadata () How metadata could be the next big boost for publishing

    Metadata can provide publishers with valuable insight into how audiences consume their content, as well as help them identify strong connections between stories.

    Published 26 May 2015 Insight News
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  • Gary Robinson, CNI Restaurants () From print to plate: The rise of Condé Nast International Restaurants

    One of the biggest brand extensions by a publisher in recent years, is Condé Nast’s foray into food and beverage. Amy Duffin spoke to Gary Robinson, director of Condé Nast International Restaurants, about transferring 100+ year old print brands to the restaurant plate.

    Published 20 May 2015 MagWorld
  • Charles Yardley, Forbes () Forbes: The industry is moving to an ‘in-view’ ad model

    Viewability doesn’t just remain a serious issue for online media owners – it’s growing, writes Jamie Gavin.

    Published 14 May 2015 MagWorld
  • Sarah McConville () Harvard Business Review’s data journey, explained

    Sarah McConville, vice president of marketing at Harvard Business Review (HBR) Group and publisher of Harvard Business Review Press spoke to Jon Watkins about how data and analytics are driving the evolution of the HBR brand.

    Published 14 May 2015 MagWorld
  • David Rothkopf () Foreign Policy magazine’s three-dimensional story telling

    Foreign Policy is having a second life: during a span of two years, it redesigned both its website and magazine, introduced a paywall, revamped events, made impressive hires and came up with a new approach to digital advertising. FP’s all access subscription to date has yielded a 125 per cent increase in paid individual subscriptions, while more than doubling the average price paid per subscriber. Olga Nasalskaya spoke to Foreign Policy's CEO and editor David Rothkopf, about the rapid change in the organisation.

    Published 06 May 2015 MagWorld
  • Google Cardboard () c’t Magazin’s Jan-Keno Janssen walks us through smartphone virtual reality

    Virtual Reality has come a long way in the last decade, as has smartphone technology. As the two converge to create a new, highly-accessible form of Virtual Reality that can be enjoyed directly through your smartphone, I caught up with c’t Magazin’s Jan-Keno Janssen to walk me through how the process works.

    Published 30 April 2015 MagWorld
  • Chris Price () Is Vessel YouTube’s next big challenger?

    Will the recent arrival of Silicon Valley start-up Vessel give publishers and artists the opportunity to drive revenues from their short form video content? Chris Price reports.

    Published 30 April 2015 MagWorld
  • Katharine Bell () Harvard Business Review exec on the anatomy of high-quality content

    Few brands are more synonymous with high-quality, high-value content than Harvard Business Review. Katherine Bell, editor of HBR.org, talks us through the principles that keep the brand true to its promise – sharing how the brand has adapted to the web and how a piece of HBR digital content is pulled together.

    Published 29 April 2015 MagWorld
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