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  • Chart of the week: Seeking gratification on the web

    What do users go online for? What’s their motivation and what do they want to get from it? To get a grip on this question AOL asked more 50.000 people in 8 countries. The researchers boiled it down to eight so-called content moments, or feelings users seek to experience and longings they want to satisfy when going online.

    Published 26 September 2016 Insight News
  • Chart of the week: Some Europeans still sceptical about personalised ads

    The industry has high hopes that personalised ads might just be the feature that can make online advertising truly unique and worthwhile. However, this format obviously still spooks people out.

    Published 20 September 2016 Insight News
  • Magazine media execs rank forms of native advertising

    In a ranking of the most effective types of native advertising, one stood out in a recent survey by the Native Advertising Institute and FIPP among 140 executives of magazine media companies around the globe.

    Published 14 September 2016 Insight News
  • Adblock Plus is launching an ad exchange

    Eyeo GmbH, the company behind the popular online ad blocking software Adblock Plus, said it is launching an online advertising service to help marketers place “acceptable” ads before users with ad blocking technology turned on.

    Published 14 September 2016 Insight News
  • Chart of the week: Why do people unfollow you?

    Using social media as a promotional tool seems easy enough. However, marketing your goods through these channels is just as sophisticated as any other outreach scheme. According to research by Sprout Social, the social media crowd easily gets annoyed and in the worst case will unfollow your brand if you just try to muddle through.

    Published 13 September 2016 Insight News
  • Global ad market strengthens despite Brexit vote

    Global advertising expenditure will grow 4.4 per cent this year to reach US$539bn, ahead of the 4.1 per cent previously forecast in June, according to Zenith’s new Advertising Expenditure Forecasts. Advertising expenditure will then expand by 4.5 per cent in 2017 and 4.6 per cent in 2018 – up from the previous growth forecasts for both years, which were 4.3 per cent and 4.4 per cent respectively. By 2018 global advertising expenditure will total US$589bn, US$4bn more than forecast in June.

    Published 12 September 2016 Insight News
  • Using native video to reach Gen Z

    The younger sibling to the much covered Millennial generation, Generation Z is ready for its own close up. The US Census puts the population of Generation Z at 69 million strong (22 per cent of the US population), with a combined buying power of US$43bn. Referring to people born after 1995, the bulk of this group is still in school.

    Published 09 September 2016 Insight News
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