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  • Meet the 67-year-old French weekly using vintage content to find new audiences online

    Paris Match is a 67-year-old publication that begin life as a weekly news title. However in the modern day, its seamless blend of political content with celebrity news makes it ideal fodder for new online audiences. We spoke to Marion Mertens, senior digital editor for Paris Match, about updating the product for the digital age including apps, Instagram Vintage accounts, and Facebook livestreaming of fashion events.

    Published today MagWorld
  • How PokemonGO is driving advertising traffic

    Niantic’s release of PokémonGo, the new free-to-play app, which uses familiar cartoon characters from the 1990s, has been taking the world by storm. While the negative articles pile up bemoaning the cellphone generation’s continued obsession with their mobile devices, positive conversation around the new phone game is slow to trickle in. But one unexpected proponent of the game has cropped up: small businesses, desperately in need of advertising. 

    Published 24 August 2016 MagWorld
  • How the role of the publisher is changing

    Traditionally, publishers are responsible for the overall performance of their publications, for driving growth and strategy, and leadership of the editorial teams. Publishers manage the business and keep their magazine and media brands financially and commercially successful. But, as the business evolves, publishers are increasingly facing challenges. In this digital reality, keeping a global enterprise viable financially is a challenge. Audiences and platforms are constantly changing.

    Published 23 August 2016 MagWorld
  • Chart of the week: Mobile trials and tribulations faced by publishers

    Ad blocking is thought of as a problem confined to the world of desktop PCs. However, according to a survey of 300 publishers of premium content in the USA those worries also prevail in the mobile arena. Indeed, ad blocking turns out to be the primary cause for concern cited by half the publishers asked, when thinking about the distribution of their content on mobile devices.

    Published 23 August 2016 Insight News
  • Native advertising takes to the airwaves

    When two trends collide, interesting opportunities emerge. This is very much the case for the twin trends of podcasting and branded content, where the former is becoming a force to be reckoned with.

    Published 23 August 2016 MagWorld
  • Why programmatic is a priority for Time Inc.

    What is it about programmatic that still needs the most work? Evan Pfeffer, executive director of programmatic sales at Time Inc., believes it begins and ends with communication.

    Published 24 August 2016 Industry News
  • Discover the global situation of publishers by answering this short survey

    WoodWing’s has launched a global survey that aims to examine the situation of the publishers in the small and medium business sector (SMB): the nature of their businesses, the challenges they face, and their needs and strategies. The anonymous survey asks about the status of these publications and their audiences; their social, mobile and cloud strategies; their key business challenges and pain points; their production environments and more.

    Published 24 August 2016 Insight News
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  • Meet the 67-year-old French weekly using vintage content to find new audiences online

    Paris Match is a 67-year-old publication that begin life as a weekly news title. However in the modern day, its seamless blend of political content with celebrity news makes it ideal fodder for new online audiences. We spoke to Marion Mertens, senior digital editor for Paris Match, about updating the product for the digital age including apps, Instagram Vintage accounts, and Facebook livestreaming of fashion events.

    Published today MagWorld
  • How PokemonGO is driving advertising traffic

    Niantic’s release of PokémonGo, the new free-to-play app, which uses familiar cartoon characters from the 1990s, has been taking the world by storm. While the negative articles pile up bemoaning the cellphone generation’s continued obsession with their mobile devices, positive conversation around the new phone game is slow to trickle in. But one unexpected proponent of the game has cropped up: small businesses, desperately in need of advertising. 

    Published 24 August 2016 MagWorld
  • Native advertising takes to the airwaves

    When two trends collide, interesting opportunities emerge. This is very much the case for the twin trends of podcasting and branded content, where the former is becoming a force to be reckoned with.

    Published 23 August 2016 MagWorld
  • How the role of the publisher is changing

    Traditionally, publishers are responsible for the overall performance of their publications, for driving growth and strategy, and leadership of the editorial teams. Publishers manage the business and keep their magazine and media brands financially and commercially successful. But, as the business evolves, publishers are increasingly facing challenges. In this digital reality, keeping a global enterprise viable financially is a challenge. Audiences and platforms are constantly changing.

    Published 23 August 2016 MagWorld
  • Interview: Matthew Schroyer, founder and president, the Professional Society of Drone Journalists

    Whether they’re being used to fulfil Amazon’s delivery ambitions, criss-crossing the skies over the Rio Olympics, or being used to safely remove land mines, drone news is everywhere – and we've been exploring their huge potential.

    Published 22 August 2016 MagWorld
  • Gawker Media sale - the end of an era

    Perhaps the least surprising news of the week was the announcement of  the sale of Gawker Media to Univision for a reported US$135m.

    Published 18 August 2016 MagWorld
  • Stories stick and there is the science to prove it

    It may be surprising to know that there is a powerful connection between the hormone oxytocin and the bread and butter work of the publishing industry – storytelling.

    Published 15 August 2016 MagWorld
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