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  • FIPP Middle East and Africa event presentations

    Download the presentations from FIPP's Middle East & Africa event on 10-11 February in Dubai, UAE.

    Please note that we will ONLY share those presentations we have been given permission to share by the speakers.

    Available presentations will be hyperlinked to the speaker name below.

    Any problems/questions? Ask Amy.

    Published 11 February 2016 FIPP News
  • Passionate consumers are the key to business, says Time Inc. UK CEO

    Knowing your audience has long been a mantra repeated by many a magazine company boss. But with the data available to brands today, there appears to never have been a better time to be in the business.

    Published 11 February 2016 MagWorld
  • Engaging audiences on behalf of the advertiser

    Magazine media companies have spent years building loyal audiences by delivering content that is trusted, respected and compelling. But how do these companies use the skills and talent they have to present stories to communicate with their audiences on behalf of the advertiser?

    Published 11 February 2016 MagWorld
  • Mastering the three pillars of a successful monetisation strategy

    When it comes to developing a profitable monetisation strategy, there are three pillars that must form its foundation: Audience, Diversification and Business Models. A monetisation strategy is only as strong as its weakest pillar, so it’s important to build effective and sustainable tactics within each one to maximise success and achieve one’s goals.

    Published 11 February 2016 MagWorld
  • How the pursuit of creativity is driving business results

    In today’s world, the competition for audience attention is fiercer than ever, and brands are striving to come up with the best ideas and the most creative concepts to win eyeballs and customer loyalty.

    Published 11 February 2016 MagWorld
  • Why speed and credibility is key to content delivery

    Providing financial information is a competitive business, and being the first to break a story can make all the difference when it comes to being respected by your audience and attractive to new users.

    Published 10 February 2016 MagWorld
  • Newsweek drops paywall

    Newsweek.com has drastically altered its online paywall, by allowing readers to access almost all stories from the website and Newsweek magazine.

    Published 11 February 2016 Industry News
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  • Social peak has been reached

    With yesterday’s news that Twitter’s userbase is waning, stocks went into decline for the social network. But it’s not just the numbers that tell us that peak social has now been reached…

    Published 11 February 2016 MagWorld
  • Passionate consumers are the key to business, says Time Inc. UK CEO

    Knowing your audience has long been a mantra repeated by many a magazine company boss. But with the data available to brands today, there appears to never have been a better time to be in the business.

    Published 11 February 2016 MagWorld
  • Mastering the three pillars of a successful monetisation strategy

    When it comes to developing a profitable monetisation strategy, there are three pillars that must form its foundation: Audience, Diversification and Business Models. A monetisation strategy is only as strong as its weakest pillar, so it’s important to build effective and sustainable tactics within each one to maximise success and achieve one’s goals.

    Published 11 February 2016 MagWorld
  • Engaging audiences on behalf of the advertiser

    Magazine media companies have spent years building loyal audiences by delivering content that is trusted, respected and compelling. But how do these companies use the skills and talent they have to present stories to communicate with their audiences on behalf of the advertiser?

    Published 11 February 2016 MagWorld
  • How the pursuit of creativity is driving business results

    In today’s world, the competition for audience attention is fiercer than ever, and brands are striving to come up with the best ideas and the most creative concepts to win eyeballs and customer loyalty.

    Published 11 February 2016 MagWorld
  • The future of media in Middle East and Africa? It’s a mobile story.

    After a decade of digital disruption, internet access in the Middle East and Africa is growing exponentially. With the majority of mobile growth forecast to come from the region in the coming years, how should publishers go about monetising this audience?

    Published 10 February 2016 MagWorld
  • Middle East and Africa ripe for digital transformation

    As CEO of Arabic premium content platform 7AWI.com, Anas Abbar has had his fair share of experience in digital transformation. The 20-year-old company identified the need to change back in 2012, and its remarkable journey from print to digital has produced some staggering results.

    Published 10 February 2016 MagWorld
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  • Forbes announces new BrandVoice increase guarantee for marketers

    Forbes has announced the launch of a new BrandVoice Increase Guarantee, where marketers who spend a minimum of US$250,000 for both display advertising and at least seven BrandVoice stories published on Forbes.com over 60 days will be guaranteed to see an increase in brand lift or the company will provide a refund.

    Published 09 February 2016 Insight News
  • Chart of the week: Reading big on the young agenda

    Reading isn’t one of the top priorities for the digital media savvy generation? Think again. Reading is the second most favoured pastime activity for the so-called Generation Z, those between the ages of 15-20.

    Published 09 February 2016 Insight News
  • Online ad viewability levels fall again in Europe

    Meetrics has announced that online viewability levels in Europe fell again in the fourth quarter of 2015. With a recent study from GlobalWebIndex showing that 40 per cent of people are interested in blocking ads on their mobiles in the future, things look set to get worse before they get better. 

    Published 04 February 2016 Insight News
  • Magazine media brands continue to deliver growth across platforms

    The US Association of Magazine Media has released its Magazine Media 360° Brand Audience Report for December 2015 and full-year 2015, which shows that magazine media brands continue to deliver meaningful growth across platforms and formats. The report, which uses data from third‐party providers, reveals that the average audience for magazine brands grew to almost 1.7bn in 2015, a 7.1 per cent increase year-on-year.

    Published 02 February 2016 Insight News
  • Chart of the week: Journalism discovers crowdfunding

    The past few years haven’t exactly been easy for the publishing industry. The rise of online media has put pressure on circulation figures and advertising revenues alike, putting many publishing houses in difficult situations.  As the industry became increasingly conservative in terms of investments, journalists had to become creative when raising funds for new projects.

    Published 02 February 2016 Insight News
  • Magazine companies unite to bring sales back to newsagents

    In Australia, Bauer Media, Pacific Magazines and NewsLifeMedia have united to launch a campaign to promote the magazine medium and drive newsagency sales.

    Published 01 February 2016 Insight News
  • 2016 will be a crucial year for native advertising

    While more publishers and brands will embrace sponsored content, native advertising is going to face some serious challenges in 2016. Leading experts in the field predict that low quality content and ad blockers are two of the most significant obstacles that native advertising needs to overcome in the upcoming year. That is one takeaway from the newly published ebook, 20 Predictions for Native Advertising in 2016.

    Published 27 January 2016 Insight News
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