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  • Vine breaks six second limit as video war heats up

    It was recently announced that both Twitter and Vine will soon be allowing users to upload videos of up to 140 seconds in length. This is a bold move for a product suite that holds short, snappy content as its USP, and particularly in the case of Vine (Twitter videos can already be up to 30 seconds) represents a notable transformation. It is however also an indicative one, because as online video moves increasingly into the media mainstream, it is an inevitable step to see its key protagonists jostling to occupy the middle ground.

    Published 30 June 2016 MagWorld
  • Future launches three children's magazines in the UK

    Future has announced the launch of three brand new magazines for kids: Minecraft Mayhem, Your Gaming Heroes, and Your Comic Heroes.

    Published 30 June 2016 Launches
  • Magazines Canada launches national campaign to promote magazines

    Magazines Canada is launching a national campaign to remind Canadians of their connection with Canadian magazines.

    Published 30 June 2016 Industry News
  • 7awi joins the FIPP family

    Integrated digital content platform 7awi came into existence four years ago to fill a void in platforms for Arabic language web content publishing. Today it’s one of the largest digital Arabic language publishers in the Middle East and North Africa. Recently joining FIPP, chief executive and co-founder Anas Abbar spoke to Piet van Niekerk.  

    Published 29 June 2016 MagWorld
  • Three questions publishers have about Snapchat Discover

    In pretty much every major publisher office around the globe at the moment questions are being asked about Snapchat. The image-driven social network has now become so popular - it recently overtook Twitter in number of active users - that media companies, especially those who target younger demographics, can no longer afford to ignore it. Yet using Snapchat to extend brand awareness and attract new readers, well it isn't that straightforward.

    Published 28 June 2016 MagWorld
  • Magazines with changing formats, models are still magazines

    It has been an interesting month for magazines when it comes to formats and business models. First, Rodale announced its 66-year-old Prevention magazine was going ad-free. Secondly, a funny offering from Canada announced it would print a content-free model. Thirdly, Snapchat decided to launch a digital magazine that would live on the web.

    Published 28 June 2016 MagWorld
  • Immediate Media launches Go Jetters magazine

    Immediate Media has announced the launch of BBC Go Jetters Magazine, based on the CBeebies TV show in the UK. On sale from 29 June, Immediate says BBC Go Jetters Magazine is a "fun and educational delight bursting with activities and stories for little adventurers".

    Published 29 June 2016 Launches
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  • Vine breaks six second limit as video war heats up

    It was recently announced that both Twitter and Vine will soon be allowing users to upload videos of up to 140 seconds in length. This is a bold move for a product suite that holds short, snappy content as its USP, and particularly in the case of Vine (Twitter videos can already be up to 30 seconds) represents a notable transformation. It is however also an indicative one, because as online video moves increasingly into the media mainstream, it is an inevitable step to see its key protagonists jostling to occupy the middle ground.

    Published 30 June 2016 MagWorld
  • 7awi joins the FIPP family

    Integrated digital content platform 7awi came into existence four years ago to fill a void in platforms for Arabic language web content publishing. Today it’s one of the largest digital Arabic language publishers in the Middle East and North Africa. Recently joining FIPP, chief executive and co-founder Anas Abbar spoke to Piet van Niekerk.  

    Published 29 June 2016 MagWorld
  • Three questions publishers have about Snapchat Discover

    In pretty much every major publisher office around the globe at the moment questions are being asked about Snapchat. The image-driven social network has now become so popular - it recently overtook Twitter in number of active users - that media companies, especially those who target younger demographics, can no longer afford to ignore it. Yet using Snapchat to extend brand awareness and attract new readers, well it isn't that straightforward.

    Published 28 June 2016 MagWorld
  • Magazines with changing formats, models are still magazines

    It has been an interesting month for magazines when it comes to formats and business models. First, Rodale announced its 66-year-old Prevention magazine was going ad-free. Secondly, a funny offering from Canada announced it would print a content-free model. Thirdly, Snapchat decided to launch a digital magazine that would live on the web.

    Published 28 June 2016 MagWorld
  • “Media owners need to collaborate to deliver user-centric solutions,” says FIPP Rising Star Finalist, Marcus Hall

    Marcus Hall is an interactive designer at Lovatts Media Group in Australia, and one of the Finalists in FIPP’s Rising Stars in Media 2016. Just over five years ago, he joined Lovatts as a junior designer and website administrator.

    Published 28 June 2016 MagWorld
  • Employee engagement and advocacy go hand-in-hand

    Many companies are quick to proclaim that employees are their most valuable asset. Yet, far fewer realise employees can also be their most valuable source for content production and advocacy. Those who embrace this philosophy will want to become familiar with the range of tools available to help employers connect with their employees, and help employees connect with customers.

    Published 24 June 2016 MagWorld
  • IBT Media on how a transparent approach to financial and business news is providing success

    IBT Media is the publisher of both Newsweek and the International Business Times, as well as a growing portfolio of additional titles. With more than 90 million monthly global readers and an international workforce of 300+ employees its transparent, no nonsense approach to financial and business news is paying off. We caught up with Mitchell Caplan, the publisher’s chief marketing officer, to find out how the company has become so successful in such a short space of time and how it is evolving its content.

    Published 23 June 2016 MagWorld
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  • Chart of the week: Paying for online news picks up

    People are still not too fond of paying to be informed online. Though, according to research by Bitkom in Germany, people aren’t altogether averse to parting with money for content and do so already. 36 percent of respondents in a recent poll said they paid for journalistic content online. Some had subscriptions, while others paid for individual articles or whole digital issues.

    Published 28 June 2016 Insight News
  • Chart of the week: The mobile ad spend gap

    Ad spend should go to where the consumer spends his or her time. But so far, there seems to be a disconnect. According to figures compiled by KPCB, a lot of ad spend still is invested in legacy media, whereas the time spent by consumers with that media is dropping. The Statista chart shows the proportion of ad spend invested into specific media channels, compared to the time spent with that media by consumers.

    Published 21 June 2016 Insight News
  • Mobile internet advertising to overtake desktop in 2017

    Mobile will overtake desktop to become the primary internet advertising medium in 2017, a year earlier than previously forecast. According to Zenith’s new Advertising Expenditure Forecasts, advertisers across the world will spend US$99.3bn on mobile internet advertising in 2017, compared to US$97.4bn on desktop internet advertising.

    Published 20 June 2016 Insight News
  • Magazines show the highest return on advertising spend

    At the Advertising Research Foundation Audience Measurement 2016 conference, Nielsen Catalina Solutions (NCS) presented a study on return on advertising spend (ROAS) that showed magazines deliver the highest return, with an average return of US$3.94 for every dollar spent on advertising. According to the study “Yes, Advertising Works. Now, What’s My ROAS Across Media Platforms?” the next closest media platform is display advertising with a ROAS of $2.63.

    Published 16 June 2016 Insight News
  • Chart of the week: Sharing through dark social media

    On the web you can share content via social media (Facebook, Twitter, et al.) or you can share through channels which aren’t public by design (emails, instant messaging). The latter are called dark social media. This sounds sinister, but basically entails private referral traffic that’s harder to track, as it comes back without referral data attached.

    Published 14 June 2016 Insight News
  • Report reveals triple-digit growth in programmatic advertising market

    Adform’s RTB Trend Report Europe 2015 shows slower but sustained growth in programmatic trading across Europe. The major study shows that, from January to December 2015, spending climbed 121.35 per cent across Europe, down from 250 per cent growth in 2014, with that the bulk of the growth occurring throughout the 2015 Christmas holiday season.

    Published 07 June 2016 Insight News
  • Chart of the week: Social media is big in the news business

    Social media is big in the news business. That’s not all that newsworthy in itself. However, data released by the Pew Research Center allows a closer glimpse at how important sites like Facebook, YouTube or Twitter have become.

    Published 07 June 2016 Insight News
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