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  • Digital display ad fraud: Best practices for buyers

    Ad fraud, the practice of falsifying site traffic counts or activities using deceptive tactics, is a top digital display advertising concern.

    Published today Insight News
  • Pinterest looks to developers to bring brands better tools and insights

    Pinterest traffic is picking up steam. The bookmarking site recently announced that people have collected 50 billion pins on more than one billion boards. With two-thirds of the network’s content coming from brands, businesses and publishers, how much users like the content they see is key to the platform’s future.

    Published today Insight News
  • comScore (comScore) comScore rolls out programmatic trust initiative

    comScore has today launched a collection of key advertising metrics to independently allow media sellers around the globe to showcase the "true" quality of their ad inventory

    Published 27 April 2015 Insight News
  • Arrows in circle () The advertiser’s guide to taking direct relationships programmatic

    Spring, a season of renewal and fresh starts, is officially upon us. It’s also our gateway to summer, arguably one of the slower times in digital advertising, making it an ideal time for publishers and advertisers to take a lesson from nature and hit the refresh button. By taking the time to reevaluate their current media relationship strategies now, they can use the summer months to implement changes. Then, when fall hits and the holiday madness begins, they’ll feel ready.

    Published 27 April 2015 Insight News
  • Forbes logo () Forbes launches new marketing product ‘Pulse’

    Forbes has launched a new product called ‘Pulse’ – a digital and multi-element product for marketers that incorporates visual and interactive storytelling. The company says Pulse will be utilised to create both BrandVoice and editorial programs.

    Published 24 April 2015 Insight News
  • Facebook logo () New Facebook algorithm to crack down on publishers

    Facebook is rolling out a new algorithm for its News Feed that will allow content posted by users’ friends to take priority over Facebook pages and media organisations.

    Published 24 April 2015 Insight News
  • In mobile payment adoptions, millennials lead

    Millennials are the first generation to enter adulthood with smartphone ownership as the norm, and they are the ones who put online social networking on the map. Craig Wigginton, vice chairman and US telecom sector leader at Deloitte & Touche, spoke with eMarketer’s Lisa Barron about the ramifications for marketers.

    Published 24 April 2015 Insight News
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